Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”
Manage episode 268952638 series 2364130
内容由Touch point media提供。所有播客内容（包括剧集、图形和播客描述）均由 Touch point media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.
Mentions from the Show:
- A Digital Front Door Strategy: What It Is, Isn’t, and Why You Need One
- The Future of Healthcare Starts with a ‘Digital Front Door’
- How to Improve Your Digital Front Door Strategy
- Your digital front door starts well before your web site
- Tom Cassels on LinkedIn
- Tom Cassels on Twitter
- RockHealth.com
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
440集单集
分享
Manage episode 268952638 series 2364130
内容由Touch point media提供。所有播客内容（包括剧集、图形和播客描述）均由 Touch point media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.
Mentions from the Show:
- A Digital Front Door Strategy: What It Is, Isn’t, and Why You Need One
- The Future of Healthcare Starts with a ‘Digital Front Door’
- How to Improve Your Digital Front Door Strategy
- Your digital front door starts well before your web site
- Tom Cassels on LinkedIn
- Tom Cassels on Twitter
- RockHealth.com
Find Us Online:
- Touchpoint podcast Twitter
- Reed Smith Twitter
- Chris Boyer Twitter
- Chris Boyer website
- Social Health Institute
Learn more about your ad choices. Visit megaphone.fm/adchoices
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类似 touch point podcast 的节目
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
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