User Experience Strategy with Pamela Pavliscak

UX Strategy - thinking & doing

Listen to this podcast for an in-depth look at what a design researcher does, the importance of mixed data streams when measuring the impact of digital change and the potential of measurement frameworks. We also touch on whether frictionless user experience is desirable and the future of experience design. This is the fourth podcast in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy. Episode five features Jim Kalbach, Experience Design Strategist, so make sure to subscribe to our podcast channel to catch this interview: @foolproofux Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof. Interviewee: Pam Pavliscak, is the founder of Change Sciences and SoundingBox, and author of the forthcoming book 'Designing for happiness', and faculty member of Pratt Institute School. Interview Notes: • What does a design researcher do? [2.02] • The importance of understanding and measuring ‘impact’ [3.54] • Measuring customer experience via NPS(Net Promoter Score)[6.35] • Why numbers need stories [9.19] • The potential of other measurement frameworks [11.20] • The importance of interweaving multifaceted data into key metrics [14.10] • Designing for customer happiness [16.10] • Is frictionless user experience possible, or desirable? [19.26] • How do companies measure the success of their investments in ‘digital transformation’ [23.10] • Is ‘love’ meaningful in a business context [26.45] • The future of experience design [30.08] Connect with Foolproof: Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/ Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX