WBSP170: Grow Your Business by Learning the Nuances of Nano Influencer Marketing w/ Paul Benigeri


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It's tough to keep up with the trends and technologies in the e-commerce ecosystem. Social media marketing and channels have grown significantly, especially due to COVID. As a result, it's becoming harder and harder to manage the marketing budget and explore the right channels for your market segment and business model. Managing relationships and promoting your offerings through nano influencers is one such trend that's been rising in popularity lately. But it almost seems like a lottery ticket as some brands have been massively successful through these strategies, while others feel it's a waste of time and money.

In today's episode, we have our guest, Paul Benigeri, who shares his insights into the nuances of nano influencer marketing. He also discusses the channels and market segments appropriate for nano marketing and describes the process and best practices. Finally, he shares his experiences of recruiting and managing relationships with nano influencers and several stories of working with them.

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