WBSP171: Grow Your Business by Measuring and Increasing Average Order Value, a Live Interview w/ a Panel of Experts


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Most e-commerce companies remain busy chasing new customers and visitors to the site. And they ignore the average order value, also known as deal size in the traditional world. There are several ways to increase your average order value, such as trying different pricing experiments, bundling, up-sell, and cross-sell. But you would not know what's going to work unless you design suitable experiments and measure them accurately.

In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss measuring and increasing average order value. We covered many grounds in this episode, including why average value matters for e-commerce companies and the specific strategies to increase it. Finally, we discussed how to A/B test various strategies and how it can help improve the average order value.

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