23. How to make it in America | Ask An Expert with Duncan Edwards

We're The Brits In America

“You have to treat it as a foreign country; you have to make the same kind of preparation for market entry as if you were preparing to go into India or Indonesia or somewhere else.”

That’s a quote from Duncan Edwards, guest on this episode of WTBIA. Despite the cultural similarities, treat the US like any foreign market – do your prep. Duncan is the CEO of the British American Business, a leading transatlantic trade organisation with 450 member companies. The BAB exists to strengthen trans-Atlantic business.

Preparation for market entry into the US, as a UK-based company, is critical, and that’s what Richard and Duncan discuss on the show. There’s a significant failure rate for companies attempting to enter the US market – Duncan explains how to avoid it.

Plus, the influence of Brexit on global trade dynamics, and the unique characteristics of the various US states.

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