What I've Learnt - Angela Ceberano


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The core values at Angela Ceberano’s successful agency Flourish PR are based on honesty and integrity. Their mantra: Never, ever, ever give up. It seems to be an apt reflection of Angela herself.

Angela has represented the biggest celebrities and brands touring within Australia such as Steven Tyler, Mariah Carey, The Backstreet Boys, Celine Dion, John Mayer, Guy Sebastian, The Foo Fighters, Olivia Newton John, Justin Timberlake and John Farnham to name a few.

Prior to opening Flourish, Angela was the National Publicity Manager at Sony Music Entertainment. At 28, she saw an opportunity to create a new-school communications agency.

She works closely with husband Phil Ceberano, Kates Ceberano’s brother and talented professional musician and content producer, musical director and composer.

They’re connected on many fronts - work, family and their passion for all things music!

Recently they’ve been front and centre of an intimate intense issue one that they decided to take public - their determination to have a baby.

Their IVF battle has recently become a public one. Other than their very intimate blog - My IVF journey which gives an insight into the complex trials and tribulations of embarking on an IVF journey, they have also been caught in another unfortunate drama.

Disturbingly an apparent Monash IVF bungle had her leaving Monash IVF in tears with a sense of betrayal as she tried desperately for a baby.

It started When she was told by Monash IVF last year her embryo was not viable and had been discarded, before discovering it had, in fact, been kept in storage for several months. We discuss how she’s travelling on this very special journey to conception.

Angela is used to being strong, focused and has had her challenges before ..

A few years ago she basically ended up with “entrepreneur’s disease” – yes that’s right; working yourself to death is actually a condition now.

“I ended up getting very, very, sick and had a really bad case of pneumonia. My organs were starting to shut down. I had to be on oxygen for quite some time. The surgeon that I saw explained that I had entrepreneur’s disease. The doctor said: 'If you didn't come to hospital today, you wouldn't be here tomorrow.' It was that bad. I couldn't walk. I couldn't talk.”

We discuss work life balance her IVF journey and her very special Relationship with Phil and Her sister in law the talented singer Kate Ceberano …