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内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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RELOAD: Raising Customer Value in Your Business with Bill Macaitis

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Manage episode 386773017 series 2930709
内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I’d like to go back to a conversation I shared a while back with Bill Macaitis. Bill served as the go-to-market executive for three of the fastest growing SaaS companies: Slack, Zendesk, and Salesforce. He achieved five exits and now enjoys helping other companies achieve hyper-growth by leveraging his cumulative knowledge and helping build go-to-market playbooks and teams.

THIS EPISODE IS PERFECT FOR… anyone who is looking to turbocharge business performance.

TODAY’S MAIN MESSAGE… customer experience plays a bigger role than you think in your company’s growth.

You have to start with two key things: 1) Understand the top reasons your company is recommended 2) Then….understand why it isn’t.

Your brand is the sum of every customer touch point, which means everyone, whether they are a salesperson, a customer service agent, a marketer, or in an entirely different group – everyone must have a clear understanding of the value they bring to a customer’s journey.

Once everyone is moving forward in the same direction, then it’s a good time to discuss shared metrics and incentives.

WHAT I LOVE MOST… it’s always helpful to put yourself in someone else’s shoes. If you are in marketing, go on sales calls. If you are in sales, see what goes into creating the next lead generation campaign. Regardless of where you work in the company, listen in on customer service calls. When the entire company works together toward a shared goal, it will become more effective and the brand will be stronger for it.

Running time: 32:47

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

LinkedIn

Find Bill On Social:

LinkedIn

Twitter

  continue reading

256集单集

Artwork
icon分享
 
Manage episode 386773017 series 2930709
内容由Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova提供。所有播客内容(包括剧集、图形和播客描述)均由 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I’d like to go back to a conversation I shared a while back with Bill Macaitis. Bill served as the go-to-market executive for three of the fastest growing SaaS companies: Slack, Zendesk, and Salesforce. He achieved five exits and now enjoys helping other companies achieve hyper-growth by leveraging his cumulative knowledge and helping build go-to-market playbooks and teams.

THIS EPISODE IS PERFECT FOR… anyone who is looking to turbocharge business performance.

TODAY’S MAIN MESSAGE… customer experience plays a bigger role than you think in your company’s growth.

You have to start with two key things: 1) Understand the top reasons your company is recommended 2) Then….understand why it isn’t.

Your brand is the sum of every customer touch point, which means everyone, whether they are a salesperson, a customer service agent, a marketer, or in an entirely different group – everyone must have a clear understanding of the value they bring to a customer’s journey.

Once everyone is moving forward in the same direction, then it’s a good time to discuss shared metrics and incentives.

WHAT I LOVE MOST… it’s always helpful to put yourself in someone else’s shoes. If you are in marketing, go on sales calls. If you are in sales, see what goes into creating the next lead generation campaign. Regardless of where you work in the company, listen in on customer service calls. When the entire company works together toward a shared goal, it will become more effective and the brand will be stronger for it.

Running time: 32:47

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

LinkedIn

Find Bill On Social:

LinkedIn

Twitter

  continue reading

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