Episode 241: Nick Taranto - Turning a "Crazy" Idea into a $200 million+ Business

Why Not Now? with Amy Jo Martin

Nick Taranto is a former Marine turned entrepreneur. He was fired from his sales job when his boss found a business plan on his work computer, kick-starting Nick’s entrepreneurial journey.

Getting fired was a blessing in disguise. It was just the motivation Nick needed to create Plated, America’s first meal kit company. Nick and his co-founder ideated, grew, and then sold Plated to Albertsons for over $200 million.

On this episode, Nick tells Amy Jo that early entrepreneurs don’t receive a lot of external validation, so it’s extremely important to be internally motivated.

Nick loves building businesses that create good in the world so much that he launched a second product, HOP WTR, during the pandemic. HOP WTR is a healthy alternative to beer. It has zero calories, zero sugar, and no alcohol. It’s filled with adaptogens and nootropics that will help you destress and unwind without the next-day hangover. It even helped Nick lose the 20 pounds he had gained from drinking beer!

Nick is definitely an expert in the early stages of a company and developing ideas. He shares his tactical, tangible step-by-step tips to go from idea to product creation.

Learn more about Nick:

https://www.linkedin.com/in/nicktaranto

Follow Nick on Instagram:

https://www.instagram.com/semperanto/

Super Coffee is hooking up Why Not Now? listeners with an exclusive 25% discount on all products! Head to https://bit.ly/AmyJoSuperCoffee and use code WHYNOTNOW for your 25% discount. https://bit.ly/AmyJoSuperCoffee is the ONLY place this offer is available and your discount works for ALL products. No restrictions.

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