The Business Case for Service Design | Jod Kaftan of Fjord


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Jod Kaftan is the Group Design Director at Fjord in Los Angeles, overseeing the LA design practice and developing the team and quality of work. As a proponent of meaning in design, he provides valuable insights about how creating meaning can lead to customer loyalty.

Check out the show notes for all references and links.


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Special thanks to Monica Shriver of for this episode's theme music.