Why 66% Of Businesses Fail And How Not To Be Them | Rudy Mawer Gamechangers Interview

Young Entrepreneur Lifestyle 2.0

In this episode of “Y.E.L. 2.0”, your host Peter Voogd, serial Entrepreneur, Mentor, Speaker, Best-selling Author, Husband talks to Rudy about social media / online marketing and selling, how to drive traffic to a new website and also gives some tips on how to figure marketing angle out for the products. They discuss the strategic ways to how to just keep going in business and succeed.

Episode Highlights:

• Peter Voogd asks, “When did you realise that you had understood marketing, there's some entrepreneurs who have been around for 10 to 15 years and they still don't understand marketing.”
• He further questions the guest - Rudy that about his first go-to method to drive traffic to a new website, so that they get enough pixel data to have decent sized audiences when they run ads.
• The guest says that they do a lot of free live video content as they have a free Facebook group. They did a lot of free stuff earlier but they don't do too many opting guides and free courses anymore.
• As per Rudy the common mistake most of us make is we like to talk a lot about our products and business.
• Rudy answers to Shawn’s question, “I'm an online educational mentorship company, currently 700 members, and we offer a lucrative affiliate programme; what is the best way to 10-X our Company?”
• Rudy reveals that he is managing different teams & divisions and giving strategic direction to those people. He has his team including systems, processes, operations, project and marketing managers, working towards his vision.
• Peter thinks that the key aspect is that if you do go down the rabbit hole and you fail and you waste 30 grand, you're not sitting there sulking for a week, you're just going to get back to it, keep hustling.
• Rudy finally states that, “If you get really good at strategy operations teams then data business will become much easier, much faster and you'll have quicker success.”

3 Key Points:

• The guest - Rudy advises to try and go broader and then refine it over time in terms of driving traffic to a new website, so that you build-up enough pixel data.
• He suggests that if you try to do more paid stuff, you will get a better quality lead, buyer and follow-on. If you want to do free stuff you reverse engineer it.
• Rudy recommends hiring a mentor that can help figure out what to focus on each day or hire someone in your team who can help figure that out and if you can, you have to start doing, like, 80/20 list basically every day or every week or every month.

Tweetable Quotes:

• “It wasn't until I actually switched and became a marketer, that I started to really you know, that's when I hit a million dollars pretty quickly.” - Rudy
• “How do you decide what content to give away for free and what to charge for?” - Peter Voogd
• “So we do less free stuff now we do a lot of free live videos and content, but now we try and sell like $20, $30, $7, $9 and $50 courses and programmes and products because it might seem small $20 but that $20 buyer is wildly different so that free opt in.” – Rudy
• “So, what about the person that comes to you and says, Rudy, it's hard to market to my people, it's hard to market to my target audience because they're old because they're this.” - Peter Voogd
• “How do you figure out what to focus on each day, how you focus on getting work done versus putting out team fires and constantly have to be responsive versus just pass out things happen?” - Peter Voogd
• “I have a very unique ability of figuring out what that is in businesses so this time, most millionaires and billionaires are very good at knowing what to do and what not to do right and that's just as important.” – Rudy

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