004: Can My Online Marketing Compete with the “Big Firms”?


Manage episode 292965001 series 2914824
由Player FM以及我们的用户群所搜索的Mark Homer and Melanie Leonard — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

Many law firm owners have a similar nagging fear. They wonder if their online marketing can compete with the big firms. When Melanie was running her law firm, she worried about that same thing.

It makes sense why you have this fear. The big law firms can afford to spend tons of money advertising on TV and billboards. It can certainly feel like it’d be impossible to compete with them!

However, we believe here at Law Firm Next that you can still compete with these big firms. It comes down to 3 things: the different types of competition, online marketing, and social proof.

Mark is going to help us understand these 3 things through the lens of his extensive marketing background while Melanie will provide input from her personal experience running a law firm. Tune in to hear it all.

Show Highlights:

  • Why your competition in town and your competition online are so different.
  • Why you should look up your competition on Google.
  • How online marketing levels the playing field.
  • What a non-branded search is.
  • How to utilize online marketing well.
  • Why social proof is so important.
  • How to influence your social proof.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com