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内容由Mark Homer and Melanie Leonard提供。所有播客内容(包括剧集、图形和播客描述)均由 Mark Homer and Melanie Leonard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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061: Conversion Rate Optimization

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Manage episode 341666562 series 2914824
内容由Mark Homer and Melanie Leonard提供。所有播客内容(包括剧集、图形和播客描述)均由 Mark Homer and Melanie Leonard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You’ve heard of SEO (at least, you should have if you’ve been listening to the show for a while) but have you ever heard of CRO?

CRO stands for conversion rate optimization. It is a very overlooked topic in the marketing world which is a problem. Your ability to optimize your conversion rate will make or break your lead generation and business growth in the long run.

In this episode, we’re talking all about CRO. We explain what it is and why you should care about it. Finally, we’ll teach you the specific things you need to change on your website to optimize your conversion rate and where to start with all of this.

Show Highlights:

  • What conversion rate optimization is and why it’s so important.
  • Various examples of conversion points.
  • When to start focusing on CRO.
  • Things to change on your website to optimize your conversion rate.
  • How to create persuasive calls to action.
  • Why social proof is so important.
  • How to start measuring your conversion rates.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow us on Twitter

Follow us on Instagram

Follow us on Facebook

GNGF

The Legal Marketing Academy

Action Steps:

  1. The action steps for today are to experiment with optimizing your conversion rate.
  • Get a baseline: what are your current leads per month in both raw number and percentage rate?
  • Look at your key landing pages that are driving phone calls, chats, or form fills and see if you can adjust some of the things we mentioned (i.e. headlines, images, body copy, calls to action, forms, or adding/highlighting some social proof).
  • Change just a few things and see how it affects your baseline.
  • Rinse and repeat.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

  continue reading

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Artwork
icon分享
 
Manage episode 341666562 series 2914824
内容由Mark Homer and Melanie Leonard提供。所有播客内容(包括剧集、图形和播客描述)均由 Mark Homer and Melanie Leonard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You’ve heard of SEO (at least, you should have if you’ve been listening to the show for a while) but have you ever heard of CRO?

CRO stands for conversion rate optimization. It is a very overlooked topic in the marketing world which is a problem. Your ability to optimize your conversion rate will make or break your lead generation and business growth in the long run.

In this episode, we’re talking all about CRO. We explain what it is and why you should care about it. Finally, we’ll teach you the specific things you need to change on your website to optimize your conversion rate and where to start with all of this.

Show Highlights:

  • What conversion rate optimization is and why it’s so important.
  • Various examples of conversion points.
  • When to start focusing on CRO.
  • Things to change on your website to optimize your conversion rate.
  • How to create persuasive calls to action.
  • Why social proof is so important.
  • How to start measuring your conversion rates.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow us on Twitter

Follow us on Instagram

Follow us on Facebook

GNGF

The Legal Marketing Academy

Action Steps:

  1. The action steps for today are to experiment with optimizing your conversion rate.
  • Get a baseline: what are your current leads per month in both raw number and percentage rate?
  • Look at your key landing pages that are driving phone calls, chats, or form fills and see if you can adjust some of the things we mentioned (i.e. headlines, images, body copy, calls to action, forms, or adding/highlighting some social proof).
  • Change just a few things and see how it affects your baseline.
  • Rinse and repeat.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

  continue reading

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