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Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting ...
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Living in Adoptionland with Bryan Elliott is the podcast I wish I had before I started on my journey more than 25 years ago. It’s a mosaic of real stories from the adoption community which includes parents who gave up their children, families struggling with infertility and natural conception, and the often silent adult adoptees. Host Bryan Elliott decodes these experiences, combined with expert advice from medical professionals and published authors on the subject to help people cope and li ...
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Let's be perfectly clear: a billion is at least 1,000x better than a million. This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand. Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ...
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Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story... Check out Neuro here: https://neurogum.com/ Support the show由Bryan Elliott
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How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert
1:11:53
If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at the car dealership again! RussFlipsWhips is one of the most popular automotive content creators on social media and he r…
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From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow
51:22
Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment. Check out their new book: https://kassandmike.com/the-book With a l…
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In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single location founded by childhood friends Jamie Hodari and Justin Stewart has grown into the world's largest premium flexible workspace provider, with 200 loca…
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In this episode Bryan and Bill talk about some of the commercials that aired during Super Bowl 59 in the game with Chiefs vs Eagles. Spoiler alert: This year's line up was underwhelming to say the least. In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About h…
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The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you stand for. Why? Marketing legend Seth Godin reveals it comes down to the difference between having a logo a…
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In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ. Consumers buy/buy-in emot…
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This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu
55:55
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discovered blogging and Youtube. In 6 years he's built an Epic Gardening business https://www.epicgardening.com/ …
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This segment is called, The One Thing... If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation advice. Conventional business wisdom about finding win-win solutions and meeting in the middle is fundamentally flawed, according to former FBI hostage…
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Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more
45:58
In this episode, Bill & Bryan breakdown the Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more. About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of…
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About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more i…
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About host Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of BrandBossHQ. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more i…
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David Greenspan has been in the Real Estate space for over 15 years helping Realtors with their marketing needs. As Founder and & CEO of MindShare101 Inc. David focuses his days on providing value to the Real Estate industry, helping Realtors bridge the gap between their online and their offline marketing to achieve a higher ROI on every marketing …
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Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love. Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one. I’m excited for a brand new season of …
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Welcome to the Wellness Era: Gyms are the New Third Space Behind the Brand with EOS Fitness The pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and cut off WiFi access during COVID-19, millions of remote workers, freelancers, and students lost their favorite hangout spots. But remember Jeff Goldblum’s qu…
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Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content." A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like? They come in a variety of shapes and sizes but these bo…
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Hi everyone, If you're new here--welcome! It's my tradition to kick off the new year with this message about reinventing yourself. I founded this show in 2008 headed into the Great Recession to solve my own problem of not knowing what to do about my struggling brand and start up. I started interviewing people I knew had the answers and the rest is …
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Tom Braun is the President & COO of the LA Galaxy, current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of fans--and championships. Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough…
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How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi
53:13
Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. Her areas of focus are: Leadership coaching, Performance coaching and Mindset coaching Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our f…
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Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more. Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty. Special Thanks to our Sponsor WHOOP! Use my…
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Nate is the inventor and founder of Underbrush gum, the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it's much healthier. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mix…
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Author Alex Smith, writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he says that it should be intuitive at its core. Need some help with your strategy? Want to see if you're on the correct path? Have a listen to Bryan and …
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Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand. Special Thanks to our Sponsor Inside Tracker! It’s been about 7…
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If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it. We Feed Raw is a small private company doing big things in the healthy dog food space. This is their story. Friends of the pod, who want to try …
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Few names carry the weight of Seth Godin when it comes to modern marketing. With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth…
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Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial intelligence to optimize your business and life. Ready to innovate? These trends are changing the game. Subscribe for more insights and tell us which trend excites you the most! Specia…
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In this episode of the Billion Dollar Brand podcast, Bryan and Bill invite renowned Creative Director Jason Bagley on the show to discuss his experience with campaigns and brands like Old Spice and many more. Jason also has a course on becoming great at advertising and you can get all the details here. Want to be featured on the show in a Deep Dive…
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In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic challenger brands in the running apparel and footwear space. Special Thanks to our Sponsor We Feed Raw! We’ve had dogs in our family for the last 20…
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Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s…
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