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Welcome to fwd:thinking. A weekly podcast for anyone looking to take their b2b marketing and marketing ops to the next level. Each week we dive into a topic currently having a giant impact on B2B and marketing ops. We'll also host the best marketers in the game to learn their secrets and get practical advice we can execute today. Tune in.
The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfull ...
FWD: is a podcast about the compelling stories, important issues, and memorable art that move us — and we hope will move you, too!
FWD: Thinking is a podcast about bold professionals who have challenged the status quo to recreate their careers. They've grown out of the cracks in the org chart, punched above their titles, and when all else failed, started their own companies. Hosted by Khe Hy and created by Quartz, this podcast traces the blueprints that lead to a more fulfilling work life.
A podcast about women in sport presented by Tal Karp and Laura Douglas. Sport told differently.
A radio show featuring underground fwd/th!nk!ng dance music hosted & mixed by Wnstn Chrchll!
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fwd: thinking, a b2b marketing podcast
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58 - The Magic-al Operations Quadrant - Are you a Wanderer, Prepper, Pretender or Market Winner?
22:04
In this week's episode, we've created a visual aid to help you understand how well your business' marketing/revenue strategy aligns with your ability to execute it through operations. The Magic-al Operations Quadrant is a great tool to help you determine where your team may need to make changes in strategy, technology, or staff in order to be what …
Content repurposing isn’t copying and pasting content from one format to another. It’s a strategic process that when done correctly, can change the way you market for the better. Learn how Amy Woods, Founder of Content 10X, helps businesses repurpose content to increase discoverability, credibility, and customer trust.…
In this week's episode, we're going to show you how to develop your opt-in process the RIGHT way. It may seem simple from the outside but there's a lot that goes on behind the scenes. So we've developed a great visual guide to help you stay out of trouble* and streamline the process to best suit your needs. Listen along this week to build your opt-…
Got your whole marketing team on board with creating a frictionless experience and using fewer forms? Great! Or are you still in the process of swaying them? Keep fighting! Either way, this week's episode is for you because we talk all about what you need to do and keep in mind when deciding to let down those gates. We discuss the basics like when …
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fwd: thinking, a b2b marketing podcast
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55 - Making the Switch from SOps to MOps and other Career Path Advice with Jessenia Francisco
50:21
In this week's episode we're joined by Asana's Marketing Technology Program Lead, Jessenia Francisco! Jessenia takes us on her roller-coaster of a career path. From finance to sales ops and now in marketing ops, Jessenia gives us a look at how and why she made the changes she did. She also talks about the similarities and differences she's seen in …
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fwd: thinking, a b2b marketing podcast
In this week's episode, we're taking an even closer look at the Golden Rule of Marketing; market to others how you would like to be marketed to. Crissy leads us through the fundamentals of building a great marketing and sales strategy by, you guessed it, looking inwards and understanding how and why we market the way that we do. These 10 tactics ca…
In this week's episode, we take a further dive into the MOps roadmap and we get to hear first-hand from Perkuto's Director of Solutions Architecture, Justin Norris! Justin gives us a behind the scenes look at the steps of building, implementing, and maintaining a roadmap and why we should even care about this. He also gives us some great anecdotes …
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fwd: thinking, a b2b marketing podcast
Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to better strategic selling and marketing. We walk you through a simple, yet effective exercise to get you and your team to start thinking in this way. So sit d…
In this week's episode we dive into a topic we've been wanting to go a little deeper into with one of our own, Alison Rouse! We take RevOps head-on and discuss the wins and setbacks these teams have going on right now and if you should build (or expand) a team of your own. Interested? Tune in to find out more!…
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fwd: thinking, a b2b marketing podcast
Is refining your email strategy on your 2021 roadmap? It probably should be. A successful strategy requires thorough planning and cross-team collaboration. This week, we discuss email protocols, best practices and the do's and don'ts of automation. Tune in to find out how to refine your strategy so you don't leave your readers searching for that un…
On this week’s episode, we take a look back from the beginning of 2020 and confirm which predictions we got right, which ones we got wrong, and what we learned through a wild year. We also dive into which predictions will carry on into 2021. Tune in!由CS2
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fwd: thinking, a b2b marketing podcast
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48 - Should You Become A Marketing Ops Consultant? | Courtney McAra & Grant Grigorian (The Society of Marketing Technology Consultants)
42:30
On this week’s episode, we have not one, but two guests! Joining us are Courtney McAra and Grant Grigorian from The Society of Marketing Technology Consultants. We dive into some surprising things they've learned from interviewing MOps consultants on their podcast, the pros and cons of being a consultant, and some worthwhile advice on growing in MO…
In this episode of The FWD: Thinking Show, John Jantsch — CEO of Duct Tape Marketing — discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust.
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fwd: thinking, a b2b marketing podcast
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47 - How To Build A Roadmap Like A Product Team | Nick Bonfiglio (CEO Syncari, Former EVP Product Marketo)
33:06
On this week’s episode, we are delighted to have the CEO of Syncari, Nick Bonfiglio, joining us. We dive into the importance of a roadmap for both product and marketing teams, a deep look into prioritization, and his experiences owning the roadmap at Marketo vs. his new company, Syncari. This will give you a lot to think about. Tune in.…
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fwd: thinking, a b2b marketing podcast
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46 - Managing One of the Largest Marketo Instances in the World | Darrell Alfonso (Marketing Operations at Amazon)
45:57
On this week’s episode, we are excited to have Darrell Alfonso joining us. We dive into Darrell’s transition from small-scale companies to working for Amazon, the importance of prioritizing, and tons of valuable advice for the MOps community. Tune in!由CS2
On this week’s episode, we are thrilled to have Jason Raisleger, the king of MOps memes, joining us. We reveal where it all started, the technical and creative side of MOps, and we even go through some of our favorite memes! If you’re in MOps and want something to lighten up your week, while also getting some real actionable MOps lessons, don’t mis…
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fwd: thinking, a b2b marketing podcast
On this week’s episode of fwd:thinking, we have the CS2 squad! We have a casual team chat discussing reactions to our "Elevate Your MOps" workshop at OpsStars. And we discuss the state of marketing ops, issues a lot of small MOps teams are facing, and how we can continue to elevate the role.由CS2
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fwd: thinking, a b2b marketing podcast
On this week’s episode on fwd:thinking, we talk about how to develop your marketing operations roadmap. We use a doctor’s office analogy to explain the steps needed to run a health check on your entire marketing ops function. We also dive into how to diagnose issues, prioritize the most important projects, and the best way to work on delivering the…
In this episode of The FWD: Thinking Show, Matthew Smith — Founder of Really Good Emails and design agency Fathom & Draft — shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. The episode title is …
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fwd: thinking, a b2b marketing podcast
On this week’s episode of fwd:thinking, we dive into some of the best advice for people in marketing ops (that we crowdsourced from LinkedIn) and share our reactions to the comments. If you have great advice for someone in MOps or if you are just looking for some, tune in!由CS2
On this week’s episode of fwd:thinking, we talk about the uniqueness of MOps stress, tips on how to deal with it, and share real-life examples. So many in MOps are tired and burnt out but it doesn't have to be that way. Tune in, reduce your stress, and do your best MOps work.由CS2
On the fifth episode of The FWD: Thinking Show, Joanna joins us to talk about which email writing ‘best practices’ are meant to be broken — and which ones shouldn’t be — and why standing out in the inbox means saying goodbye to safe copy.
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fwd: thinking, a b2b marketing podcast
On this week’s episode of fwd:thinking, we discuss “lumpy” attribution models, like the w-shape model, and we react to some of your Linkedin comments on this topic. Tune in to join the conversation and be part of our #marketingopsdebate由CS2
On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time. We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics. If you’re interested in reporting and trac…
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fwd: thinking, a b2b marketing podcast
On this week’s episode of fwd:thinking, we are delighted to have a very special guest, Leah Allen, VP of Marketing at ModelN. We dive into the world of reporting and the metrics that you should (really) care about. Tune in!由CS2
On this week’s episode of fwd:thinking, we talked about how complicated marketing ops is getting, why you can’t focus on everything, marketing ops anxiety, and ways to audit your skill-set in order to achieve longevity in your career.由CS2
In episode 4 of The FWD: Thinking Show, we talk with Val, CEO of Fix My Churn, all about how to create emails that connect with subscribers on an emotional level and drive more sales.
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fwd: thinking, a b2b marketing podcast
The sunk cost fallacy is dragging down marketing. It's defined as continuing a behavior or endeavor as a result of previously invested resources (time, money or effort). Think: shelf-ware tools, poor marketing channels etc. How many marketing channels do you know are not performing but you keep them anyway? How much tech do you have that isn’t prod…
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fwd: thinking, a b2b marketing podcast
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fwd #35 - How MOps can Partner with Demand Gen to Drive Revenue w/ Shonal, Senior Director Marketing at Everstring
43:05
On this week’s episode, we are delighted to have a very special guest, Shonal Narayan, Sr. Director of Marketing at Everstring. “Marketing ops is the Scottie Pippen of marketing.” - Shonal Narayan Well said. Marketing operations won’t get the credit they deserve and seem to be often undervalued. Michael Jordan will get all the praise, but without P…
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fwd: thinking, a b2b marketing podcast
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fwd #34 - Is MOps the Secret Weapon to Win at ABM? w/ Shari Johnston, Partner & ABM Lead at Winning By Design
31:42
On this week’s episode, we are delighted to have a very special guest, Shari Johnston, Account-Based Practice Lead, Winning by Design, previous marketing leader at Demandbase, OpenDNS, & Radius "Operations folks hold the keys to the kingdom" - Shari Johnston It's true. Marketing ops and B2B marketing are indistinguishable these days. I mean, how wo…
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fwd: thinking, a b2b marketing podcast
We must stop neglecting soft skills. It is holding us and the entire marketing ops function back. Soft skills help us navigate work more effectively and in MOps they are just as important to our professional growth as tech skills. This is why we were really stoked to have an awesome guest on fwd:thinking this week. Our friend, previous client, and …
Julia McCoy, CEO of Express Writers & Content Hacker, joins The FWD: Thinking Show to share her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult. She uncovers insights on how to create email campaigns that provide value while simultaneously persuading your audience to purchase…
Rieva Lesonsky, CEO of GrowBizMedia, joins The FWD: Thinking Show to share simple ways to build trust, increase brand "likeability," and how to give your audience the confidence to buy from you again and again.
Lee Odden, CEO of TopRank Marketing, joins The FWD: Thinking Show to share how influencer marketing and search engine optimization (SEO) can be combined to create content that is not only findable but credible for prospects actively looking for solutions through search.
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fwd: thinking, a b2b marketing podcast
On this week’s episode we are honored to have a very special guest, Dan Frohnen, CMO of Sendoso join our podcast. Dan has been a repeat client of ours at 3 companies where he led marketing at Apttus, Skedulo and now Sendoso. Dan shares some amazing insights and experiences into what a CMO looks for from their MOps team and how someone in MOps can e…
What is MOps hacking? Is that even a thing? Sadly, it is. As MOps pros, we get caught up in all of the tools at our disposal that can do a variety of cool things. We often build overly complex processes or build too quickly without thinking about the downstream effects and limiting technical debt.MOps hacking is a real thing, causing real issues, a…
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fwd: thinking, a b2b marketing podcast
Are you ready to move onto something bigger? Are you a MOPs manager looking to become the next CMO? Marketing operations can be a tough career path to take because many get stuck at IC/manager level (especially at start-ups). Often we are seen as tech admins and not strategic partners that have to be in the leadership conversations.But, it is not i…
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fwd: thinking, a b2b marketing podcast
In the human body, the core is the foundation where all movement begins. Just like any structure, your marketing operations team depends on a strong foundation, or else the organization collapses.Establishing a foundation is not an easy task, but taking a step back and reassessing the basic functions can prove to be beneficial. For many, this would…
We get this question a lot: “why are my emails getting low conversion rates?”Well, it could be your copy is bad or the offer is bad but a lot of times it is more simple than that. Low conversion rates are likely being caused by your bloated recipient list, something marketing operations has full control over. Your list may include:- Bad and old dat…
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fwd: thinking, a b2b marketing podcast
More than ever, field marketing is working closely with marketing operations since there are no in-person events. Their shift more to digital programs comes with more reliance on marketing operations for them to be successful. So it's important MOps knows how to support them in 5 key areas:- Providing data and insight to help with regional decision…
Impressing the CMO is no easy task. As a marketing ops professional much of how to get the CMO on your side is based on:- How much you understand data and can draw out insights- How you can develop a story focused on ways marketing is delivering value to the business- How you intelligently develop your tech stack- And how you build the MOps functio…
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fwd: thinking, a b2b marketing podcast
Having trouble proving your value to sales? Marketing ops and sales can sometimes view each other as the scapegoats for their shortcomings. Whether it's missing leads, lack of data, sync errors, or no direction on follow-ups, sales can lose faith in the marketing ops team which can hurt your reputation.In this first installment of our “5 Ways Marke…
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fwd: thinking, a b2b marketing podcast
Documentation? What documentation?If you have worked in marketing or sales operations you know that documentation is lacking - in a big way. We often have to move onto the next thing so quickly that we just do not have the time. However, it doesn't have to be that way. Documentation can actually be easy and actually enjoyable for the person creatin…
We know the burning question on everyone's mind is what CS2 (an agency) thinks of hiring agencies. sarcasmWell, if you've been searching for this information look no further, here are 11 minutes of unadulterated and (hopefully) unbiased thoughts on the argument for and against hiring an agency. We also have some shiny new podcast equipment for thos…
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fwd: thinking, a b2b marketing podcast
B2b marketing is hard right now.But who are we kidding -- it's always been pretty difficult.We sell complex things, with complex tools, to complex buying groups, using complex marketing strategies. It's can get very, errrr, complex.In light of some conversations that have frequently come up with clients and peers, we thought we would talk about thr…
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fwd: thinking, a b2b marketing podcast
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fwd #20 - Why Using An Unconventional Content Marketing Strategy Pays Off (Especially Now!)
1:12:39
This week we have another awesome guest, Luke Starbuck from Campfire Labs. Campfire is a content marketing agency that has worked with some of the b2b tech greats (Drift, Asana, Stripe), and Luke has a particular passion for unconventional content that tells stories and engages audiences in more meaningful ways.We really enjoyed having Luke on as h…
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fwd: thinking, a b2b marketing podcast
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fwd #19 - Laura Kendall of Madkudu on Building A Marketing Function & Ramping Up During Lockdown
48:41
On this week's episode of fwd we have a very special guest, Laura Kendall, the new VP of Marketing at MadKudu.Laura is both a friend and a repeat client of ours so it was a real pleasure to have her on. She had the interesting experience of starting a new role during shelter-in-place, and had some amazing wisdom to share around how to ramp up succe…
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fwd: thinking, a b2b marketing podcast
fwd #18 - Casual CS2 chat on the state of b2b campaigns and content today by CS2 Marketing由CS2 Marketing
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fwd: thinking, a b2b marketing podcast
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fwd #17 - 6 Ways To Track Campaign Attribution Explained (+solutions To The Where/What Problem)
42:01
So it's just me (Charlie) flying solo on this week's episode of fwd, following on from part one on attribution.With everything going on in the world and the impact on the economy and business, it's more important than ever to know where to put your marketing dollars to get the best bang for your buck. That's where campaign attribution comes in.In t…
