最佳Marketing Expedition播客 (2023)

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Aligning Your Business Model, Goals, and Marketing Strategy with Jacob Baadsgaard | Marketing Expedition Podcast. 47:46

8h ago47:46

47:46

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not jugglin…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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AI’s Potential Impact on Business and Marketing with Matthew Turner | Marketing Expedition Podcast 52:26

7d ago52:26

52:26

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Embracing Appreciative Intelligence in Your Companies Culture with Dr. Catherine Wiberg | Marketing Expedition Podcast 49:36

14d ago49:36

49:36

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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How to Thrive in the Influence Economy with Kurt Uhlir | Marketing Expedition Podcast 57:28

21d ago57:28

57:28

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Helping Aspiring Mom Entrepreneurs with Elayna Fernandez | Marketing Expedition Podcast 53:15

28d ago53:15

53:15

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they c…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Identifying Potential Referral Partners Using LinkedIn with Dan Purdy | Marketing Expedition Podcast 50:05

1M ago50:05

50:05

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Creating Viable Marketing Channels on LinkedIn and Google with Timothy Partasevitch | Marketing Expedition Podcast 54:34

1M ago54:34

54:34

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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B2B Lead Generation and Creating a Measurable ROI with Ryan Caswell | Marketing Expedition Podcast 47:46

2M ago47:46

47:46

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Creating Strategic Digital Marketing Campaigns with VK Lakkineni | Marketing Expedition Podcast 41:49

2M ago41:49

41:49

V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital m…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Helping Your Company Close More Sales in Less Time with Jeremy Miner | Marketing Expedition Podcast 50:05

2M ago50:05

50:05

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, re…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Make Your Email Marketing Fun and Profitable with Liz Wilcox | Marketing Expedition Podcast 39:47

2M ago39:47

39:47

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her se…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Mentorship and Embracing a Lifetime Learning Mindset with Kendall Shew | Marketing Expedition Podcast 56:23

3M ago56:23

56:23

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Increasing Your Retention Rate Using Customer Behavior Analysis with Valentin Radu | Marketing Expedition Podcast 47:31

3M ago47:31

47:31

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is a…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Amazon Growth Driven Advertising with Ryan Flannagan | Marketing Expedition Podcast 54:26

3M ago54:26

54:26

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Using AI to Engage Your Customers and Streamline Your Marketing with Chelsey Roney | Marketing Expedition Podcast 42:47

3M ago42:47

42:47

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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LEAP Tech Conference 2023 Rewind with Rhea Allen | Marketing Expedition Podcast 29:25

4M ago29:25

29:25

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey! 00:00 - 00:17 “The Conference was all about the convergence of the futu…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast 1:03:41

4M ago1:03:41

1:03:41

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't. 00:00 - 00…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Building a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition Podcast 59:29

4M ago59:29

59:29

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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New Marketing Trends for the New Year with Rhea Allen | Marketing Expedition Podcast 35:26

4M ago35:26

35:26

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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How to Become More Magnetic in Your Marketing with Tracey Pontarelli | Marketing Expedition Podcast 54:49

4M ago54:49

54:49

Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful w…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Using the Stage to Scale Your Business in a Meaningful Way with Amy Dix | Marketing Expedition Podcast 57:36

5M ago57:36

57:36

Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the impor…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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What’s Next in OTT & CTV Advertising with Brian Urquhart | Marketing Expedition Podcast 53:27

5M ago53:27

53:27

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the fore…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Developing Future Marketing Leaders with Warren Danforth | Marketing Expedition Podcast 36:08

5M ago36:08

36:08

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future market…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Creating and Maintaining Habits with Jason Harwood | Marketing Expedition Podcast 43:52

5M ago43:52

43:52

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life. 00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood 00:12 - 00:30 Welcome …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Events and Tips Not to Miss in 2023 with Rhea Allen | Marketing Expedition Podcast 32:43

6M ago32:43

32:43

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line. 00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:18 - 02:38 Register here, grab your lunch and lapto…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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A Blueprint for Building a 7-Figure Business with Chelsey Roney | Marketing Expedition Podcast 52:38

6M ago52:38

52:38

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Discovering Your Core Customer with Jessica Embree | Marketing Expedition Podcasts 36:43

6M ago36:43

36:43

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Revealing Email Deliverability Secrets with Troy Ericson | Marketing Expedition Podcast 44:56

6M ago44:56

44:56

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Sc…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Marketing Through AI-Based Media Buying with Jem Bourouh| Marketing Expedition Podcast 53:54

7M ago53:54

53:54

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an ed…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Creating an Engaging Email Experience with Erica Salm Rench | Marketing Expedition Podcast 38:59

7M ago38:59

38:59

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organiza…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Building a Time-Proof SEO Strategy with Steve Wiideman | Marketing Expedition Podcast 1:03:15

7M ago1:03:15

1:03:15

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball roma…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Creating a Memorable Brand Voice with Lucy Bedewi | Marketing Expedition Podcast 39:27

7M ago39:27

39:27

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 00:00…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast 45:12

7M ago45:12

45:12

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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How to Scale Your Business with Affiliate PR with Kaila O’Connor | Marketing Expedition Podcast 39:24

8M ago39:24

39:24

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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How to Effectively use Email in Your Marketing Strategy with Kyle Stout | Marketing Expedition Podcast 43:17

8M ago43:17

43:17

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Analyzing the Trends in Digital Marketing with Peter Shafer | Marketing Expedition Podcast 46:45

8M ago46:45

46:45

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Mentoring Youth One Talent at a Time with Sandie Jae | Marketing Expedition Podcast 38:25

8M ago38:25

38:25

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and c…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Cultivating Your Personal Brand with Anne Candido and April Martini | Marketing Expedition Podcasts 55:56

9M ago55:56

55:56

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Marketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition Podcast 42:02

9M ago42:02

42:02

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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The Importance of Proper Accounting Systems with Chris Hervochon | Marketing Expedition Podcast 38:38

9M ago38:38

38:38

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, in…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast 45:16

9M ago45:16

45:16

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 00:00 - 00:21 “When you’re sending the same email out to …

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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The Power of Podcast Marketing with Arielle Nissenblatt | Marketing Expedition Podcast 42:12

10M ago42:12

42:12

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Video Marketing Made Easy with Rhea Allen | Marketing Expedition Podcast 51:17

10M ago51:17

51:17

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! Join The Marketing Expedition Community…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast 54:31

11M ago54:31

54:31

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New Eng…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Building Meaningful Relationships with Your Clients with Rick Elmore | Marketing Expedition Podcast 37:22

11M ago37:22

37:22

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand o…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast 1:01:33

11M ago1:01:33

1:01:33

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coa…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Building a Predictable, Sustainable and Profitable Business with Joe DeMaria | Marketing Expedition Podcasts 1:08:04

11M ago1:08:04

1:08:04

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and busine…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Up Your Social Media Game and Fame with Rhea Allen | Marketing Expedition Podcast 58:19

12M ago58:19

58:19

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key a…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Top 10 Episode Recap with Rhea Allen | Marketing Expedition Podcast 34:42

12M ago34:42

34:42

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 0…

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Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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Turning PR and Social Media Skills into an Award Winning Agency with Alex Rossman | Marketing Expedition Podcast 41:39

12M ago41:39

41:39

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his pa…

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