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Do you enjoy outdoor recreation, or want to learn more about Arizona’s outdoor scene? You know…Camping, hiking, mountain biking, fishing, wildlife and bird watching, and more! Join us every other Wednesday as we discuss adventure, beautiful places, and hidden treasures in Arizona’s state parks! Whether you’re a seasoned outdoor veteran or someone looking to get into outdoor recreation, there’s something in this podcast for you!
 
Michael Carlyle looks back at Week 7 in the NFL. Cardinals improve to 7-0. Bengals take a huge step forward. Titans with another statement victory. Is the magic gone for Mahomes and the Chiefs? Plus, we preview tonight's Monday Night matchup between Seattle and New Orleans, and the latest news and notes and more.
 
Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vic ...
 
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Adriane Grimaldi, Education Director of Butterfly Wonderland, takes us into the amazing world of butterflies in this episode. There are 28,000 butterfly species around the world and Arizona is home to a whopping 334 species--second in diversity of butterfly species only to the state of Texas! Adriane shares where and when you can observe them here …
 
Nick Teschler and Conrad Demecs with FishIn48 know Arizona's bass and their favorite habitats. They join us on the show to tell anglers their secrets, including where to find bass, the lures they're most successful with, and when to get on the water. Nick and Conrad also regularly contribute to Arizona State Parks and Trails' online Fishing Report …
 
Neil and Elisabeth travel up the Mogollan Rim and near Payson, Arizona to record on location at Tonto Natural Bridge State Park. Park Manager, Andrew Young, and Assistant Park Manager, Katie Ferguson, join the show to share about the plants, wildlife, and geology that make Tonto Natural Bridge one-of-a-kind. They also share the lesser-known history…
 
It's an ever increasingly-popular lifestyle: sell the house, pack the stuff in storage, and hit the open road full-time to see our country's beautiful places. That's what Patti and Jeff Kinzbach opted for upon retirement, and they haven't looked back since... only forward to the next adventure! As their RV travels began, so did a new project to sha…
 
Welcome in the New Year with Neil and Elisabeth as they kick off Season 4, discuss plans for 2023, and take a look back over the episodes of Season 3. What do you want to hear from the podcast in this new season? We want to hear from YOU! Send your topic ideas and even speaker recommendations to pio@azstateparks.gov. Don't forget to rate and review…
 
Sitting under the stillness of a pitch-black sky, illuminated only by celestial bodies, fills you with a sense of peace and wonder... it's something everyone should get to experience. Conserving our dark skies is important on many levels, from human health, to the preservation of wildlife habitat and migration, to energy conservation, and more! Ama…
 
From planning retirement to launching a national movement... Phil and Shar Roos are most definitely NOT bored. They created an RV-centric volunteer organization called A Year to Volunteer with a goal to give at least 365 days of volunteering in all 50 states. They rally together volunteers from all over the country to help improve parks and other c…
 
Want to have more Arizona adventures but not sure how to fit it all in? Josh Coddington with the Arizona Office of Tourism and Lauren and Owen from The AZ Hikeaholics join us on the show to share their best tips. These guests are pros at making the most of every minute exploring the Grand Canyon State. They share how to use a free tool, the digital…
 
We're back from summer break and jumping into fall with an exciting new way to explore Arizona's state parks! Shelby Alessi with the Arizona Lottery joins us on the podcast to talk about the Arizona Adventure promotion. Arizona Adventure celebrates our great state by combining a unique $5 scratcher lottery ticket set against a backdrop of three ico…
 
How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with …
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law fi…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She …
 
Learn about the mission and programs of Arizona Wildlife Federation (AWF) and its influence in wildlife and habitat conservation here in the Grand Canyon State. AWF is dedicated to educating, inspiring, and assisting individuals and organizations to value, conserve, enhance, manage, and protect wildlife and wildlife habitat. Advocacy and Conservati…
 
When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when …
 
To paddle down the Verde River even once is to fall in love with this beautiful waterway. It sustains life and provides endless outdoor recreation. Water is a rare and precious commodity here in the desert, and the Verde River shouldn't be taken for granted. That's why we invited Doug Von Gausig, Executive Director of the Verde River Institute, to …
 
Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed…
 
The outdoors is for everyone, and on this episode, we talk with Kaitlyn Verfuerth and Laurie Singer about outdoor recreation accessibility. Kaitlyn and Laurie are are leading advocates for people of all abilities, and through their work with Ability360, are making a noticeable impact within the community. Check out their program 360Outdoors program…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode…
 
Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. L…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" If you enjoyed this episode, check out the PRGN Presents podcast, hosted by A…
 
Bringing little ones into the great outdoors is a whole different level of recreating. Watching them discover and learn about the world around them is unforgettable, but kids also bring a unique set of needs that require some planning for a successful outdoor excursion. Join us as we interview Jana Tingom from Phoenix with Kids, Luna with The Moonl…
 
How can you care for the trails when you pull on your boots and go for a hike? Arizona hiking aficionado Mare Czinar joins us on this episode of the episode to discuss! Mare has been hiking all over the state for more than 30 years and has reviewed 1000+ trails. She shares her favorite places to hike, and the ways you can mindful of the trails, nat…
 
The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." If you enjoyed this episode, ch…
 
What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building…
 
Did you know that 75-80% of wildland fires are caused by people? That's why we're talking ahead of wildfire season with Public Affairs Officer for Arizona's Department of Forestry and Fire Management (DFFM), Tiffany Davila. She has so much great information about how we can do our part to prevent wildland fires. Tiffany shares the causes and impact…
 
Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders. If you enjoyed this episode, …
 
Meet Andre Briscoe, host of the Big Man Tiny Kingdom podcast. Andre's show brings you along his outdoor activities as a big guy with a minimalist perspective in everyday living and as a weekend warrior in camping and exploring the outdoors. He's been camping all over the state, from the White Mountains at Lyman Lake State Park in St. Johns, Arizona…
 
Is it possible to support conservation efforts and be a tourist at the same time? Dr. Aireona Raschke of the Central Arizona Conservation Alliance (CAZCA) shares how you can do both! We talked with Aireona about what ecotourism can look like when recreating in beautiful places, from both perspectives of sustainability for the habitat and for commun…
 
When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations…
 
In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featu…
 
Off-highway vehicle use has exponentially grown as a result of the pandemic. Because of this growth, some land managers have turned to Matt Caldwell, and his organization Tread Lightly for answers. We had a chance to sit down with Matt along side Matt Eberhart, Arizona’s State OHV Coordinator to discuss growing pains associated with the explosive r…
 
LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Linke…
 
We’re kicking off season three with an exciting twist…Arizona's BEST outdoor podcast just got a new voice with the addition of our cohost Elisabeth Haugan! Listen in and get to know Elisabeth, what she’s bringing to the table, and about her connection to the outdoors. This episode references a study about how new experiences can make our perception…
 
As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Tren…
 
One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: https:…
 
How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand ad…
 
For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asse…
 
Have you ever met a legend? Randee and Neil recently had the pleasure of talking to western Arizona’s boating safety guru (and manager of Cattail Cove State Park) Ron Gayman! During the conversation, Ron actually made boating safety sound cool…Really! Learn what this veteran boater and former professional jet skier has to say about staying safe on …
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk abou…
 
Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie c…
 
Michael Carlyle looks back at Week 7 in the NFL. Cardinals improve to 7-0. Bengals take a huge step forward. Titans with another statement victory. Is the magic gone for Mahomes and the Chiefs? Plus, we preview tonight's Monday Night matchup between Seattle and New Orleans, and the latest news and notes and more.…
 
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong…
 
The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, Abbie Fink and …
 
After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, Abbie Fink and Dr. Adrian McIntyre share…
 
Check out this awesome conversation we had with Mark Cardenas of Hispanics Enjoying Camping, Hunting, and the Outdoors (HECHO)! Mark goes into detail about the connection of Arizona’s lands to Hispanic heritage, discusses HECHO and how you can get involved, and talks about how he fell in love with the outdoors at an early age. Mark and his team are…
 
What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the…
 
It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between per…
 
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