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The Athletic's Andy McCullough and Marc Carig cut through the nonsense and tell you exactly what's going on around Major League Baseball
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Baseball By Design tells the story of America one minor league baseball logo and nickname at a time. Paul Caputo covers minor league baseball at all levels for the website SportsLogos.net. On this podcast, he talks with front office personnel and designers about the origins of some of the game‘s best and wackiest logos and nicknames. Twitter: @Count2Baseball Instagram: @baseballbydesign
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The Billings Mustangs updated their suite of logos over the course of two unveilings two years apart. The new identity highlights local landmarks and evokes the American west. Guests include: Matt Allen, General Manager, Billings Mustangs Nick Matarese, The Barn Creative Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Bas…
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The New England Knockouts just unveiled a new boxing-themed set of logos featuring a fighting bulldog. Their brand is a tribute to the boxing history of Brockton, Massachusetts. Guests include: Paul Baker, Knockouts Announcer, Twitter @PuckmanRI Grant O'Dell, Twitter @GrantODell, Insta @grantodelldesign Dan Simon, Studio Simon: www.studiosimon.net,…
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The Frontier League's Lake Erie Crushers pay tribute to the wine industry in northern Ohio with their nickname and logo. This episode features the smalltown story of the team, its brand, and a local ice cream helmet collector. Guests include: Guests include: Jacqueline Kramig, Sacramento River Cats Meg Kramig, Kramig Creative Jason Jennings, Twitte…
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The Triple-A Sacramento River Cats have been a mainstay in the Minor League Baseball landscape for almost a quarter century. On this episode we delve into the brand, their relationship with their parent club in San Francisco, and some of their alternate brands. Guests include: Jake Ward, Justin Wiltron, Greg Coletti, Sacramento River Cats Ranger Am…
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The Winston-Salem Dash are named for the piece of punctuation between the names of the two towns that joined to form one—but is it the right piece of punctuation? On this episode we dive deep into the Dash's punctuation-based name and a few of their alternates, and Grammar Girl herself is back on the podcast! Guests include: Amanda Weaver, Senior M…
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The High-A Cedar Rapids Kernels fully embrace the corniness of their home state. Their logo has been around for more than a decade and a half, but it often goes underappreciated. Guests this week include: Scott Wilson, General Manager, Cedar Rapids Kernels Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Heather Hucka, Cerro Gordo …
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The collegiate summer level Fort Collins Foxes have new owners and a new brand for the first time since their inception in 2006. Guests include: guests: Preston Munsch & Rochelle Reynolds, Fort Collins Foxes, fortcollinsfoxes.com Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @stu…
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The Danville Dairy Daddies took the social media world by storm with the unveiling of their hunky bull of a logo. This episode features perspective from the team and the designer recorded before that unveiling took place. Guests include: Austin Scher, General Manager, Danville Dairy Daddies Dan Simon, Studio Simon: www.studiosimon.net, Insta @studi…
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For years, the team in Lancaster, Pennsylvania, played as the Barnstormers, but the team recently launched a new brand with the nickname Stormers. This episode features interviews with the team and the designer conducted just hours before the unveiling, as well as Lancaster native and Baseballpalooza regular Dave Hirte. Plus, Dan Simon is back with…
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The Lexington Legends are back! On this episode, most of which was recorded before the world saw the team's new brand, the Legends owner and designer talk about bringing back a beloved nickname with a new suite of logos. Guests include: Alicia Amling, Temerity Baseball, Lexington Legends Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_s…
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The High-A Tri-City Dust Devils have two alternate brands that don't seem connected to one another at first, but dig deeper with Erik the Peanut Guy and you'll see how they relate. For the first time, this episode focuses entirely on alternate identities: the Columbia River Rooster Tails and Viñeros de Tri-City. Guests include: Erik "The Peanut Guy…
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The Hagerstown Flying Boxcars of the Atlantic League of Professional Baseball are named for a military aircraft closely tied to their hometown. On this episode: Chuck Domino, Consultant, flyingboxcars.com Skye Dillon, www.skyedesignstudios.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast onli…
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The Double-A Biloxi Shuckers pay tribute to the seafood industry in the Gulf Coast with their anthropomorphic oyster brand. Guests this week include: Guests include: Javik Blake, Shuckers Broadcaster, Twitter @javblake8 Jason Klein, Brandiose, brandiose.com Dee, Manager, Blind Tiger Restaurant, Website Dan Simon, Studio Simon: www.studiosimon.net, …
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The Single-A Lake Elsinore Storm play in a place not known for stormy weather. The team's on-field emcee Kaz Egan joins to talk about the significance of the name, Kim Cousins of the Lake Elsinore Valley Chamber of Commerce discusses the team's connection to the city's slogan "Dream Extreme," and Dan Simon is back with a Studio Simon Stumper. Guest…
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The Rome Emperors ditched their parent-based identity in favor of a penguin-based brand, which was met with a nearly universal positive response when it was unveiled this offseason. GM David Lane, designer Dan Simon, and wildlife correspondent Ranger Amy Burnett discuss the meaning behind the brand. David Lane, General Manager, Rome Emperors Dan Si…
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The Hanshin Tigers, who recently won their second-ever championship in Japan's Nippon Professional Baseball League, are named for the fiercest of big cats. This episode explores the Tigers brand, the Curse of the Colonel, and baseball in Japan at large with guests: Masanori Shintani, lifelong Tigers fan (live from Laos!) Shane Barclay, owner, Japan…
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The Northwest Arkansas Naturals, Double-A affiliate of the Kansas City Royals, have an identity based on their home in "The Natural State." This episode explores that name, their chicken-based alternate identity, and their freshly released updated suite of logos. Guests include: Justin Cole, General Manager, Northwest Arkansas Naturals Michael Thur…
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Minor League Baseball logo design superstar Dan Simon stops by to celebrate a successful 2023 and look forward to more in 2024. We chat about foul balls, graphic design peccadillos, dark beer, and more in this end-of-year special. On this episode: Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Do you need more than Dan Simon? Fin…
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Designer Todd Radom is true to his word, and is back in episode 107 to talk about the enduring mystery of the Baltimore Orioles' use of an upside-down apostrophe in their O's logo—and more! We talk about Todd's collection of reimagined retro World Series logos, the Las Vegas A's, and apostrophes in general. And designer Dan Simon is back, not only …
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The Double-A New Hampshire Fisher Cats have been around for 20 years, but they almost had a very different identity that was announced and then retracted. We delve into that story this week. Guests include: Michael Neis, General Manager, New Hampshire Fisher Cats Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simo…
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The collegiate summer level Madison Mallards have a unique brand built around a common bird. The team's suite of alternate identities builds on a fun primary identity that features a duck calling his shot Babe Ruth style. Guests include: Kyle Chisholm, Marketing Director, Madison Mallards Brent Bartels, Creative Services Manager Ranger Amy Burnett,…
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The social media account MiLB Promos has been sharing news about Minor League Baseball giveaways, promotional nights, alternate identities and more for more than a decade. On this episode, Jake from MiLB Promos talks about the art of promoting promotions and the joy he gets from running the account. Plus, Dan Simon is back with a Studio Simon Stump…
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The Double-A Chattanooga Lookouts have a name that dates back to the late 1800s with a simple but iconic brand that has been around for three decades. This episode explores the origins of the team name and the mountain it's named for. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include: Rich Mozingo, President, Chattanooga Lookouts …
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The High-A Lansing Lugnuts are one of MiLB's early adopters of the wacky logo and nickname. Their bolt (not a nut!) logo pays tribute to the local automotive industry. Guests include: Jesse Goldberg-Strassler, Twitter @jgoldstrass Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @…
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The High-A Jersey Shore BlueClaws play in an iconic location, and their brand fully embraces it. This episode delves into the intersection of baseball and the boardwalk. Guests include: Greg Giombarrese, Director of Communications, Twitter @ggiombarrese Jamie Bertram, VP of Promotions and Entertainment, LinkedIn Jason Klein, Brandiose, brandiose.co…
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It's a party in the Sundae Helmet Hall of Fame as we celebrate 100 episodes of the Baseball By Design podcast! Mr. Round Number Chris Creamer, founder of SportsLogos.net, joins to discuss the latest in sports branding, just as he did for episodes 1 and 50. And you won't want to miss a parade of calls from amazing surprise celebrity guests! And of c…
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The Tri-City Chili Peppers play just south of Richmond, Virginia—not a place known for its spicy cuisine. This episode gets to the story behind the brand, featuring: Chris Martin, Owner/Founder, chilipeppersbaseball.com Skye Dillon, www.skyedesignstudios.com Danise Coon, Chili Pepper Research Institute, cpi.nmsu.edu Dan Simon, Studio Simon: www.stu…
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The Modesto Nuts are one of the longtime teams of Single-A Minor League Baseball, with a classic brand that derives from the agriculture of California's Central Valley. On this episode: Veronica Hernandez, General Manager, milb.com/modesto Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Tim Quitadamo, Twitter @tquity Find the Base…
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The Single-A Clearwater Threshers feature a unique species of shark in a brand that is decidedly minor league while paying homage to the team's parent club, the Philadelphia Phillies. In addition to a live check-in from Clearwater, this episode includes guests: Jason Adams, General Manager, Twitter @ThresherGMJason Jason Klein, Brandiose, brandiose…
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The High-A Aberdeen IronBirds have an identity that pays tribute to their parent club the Baltimore Orioles, the nearby Aberdeen Proving Grounds, and baseball's legendary Ripken family. On this episode: Jack Graham, General Manager and former player, Twitter @jackaarongraham KJ Jimenez, IronBirds designer Dan Simon, Studio Simon: www.studiosimon.ne…
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The 2014 documentary Battered Bastards of Baseball featured the story of the Portland Mavericks, an iconic independent team that played against affiliated teams in the Northwest League from 1973 to 1977. This episode features Rob Nelson, who pitched for the team and later created Big League Chew bubble gum. In this episode: Rob Nelson, Big League C…
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The Buffalo Bisons' nickname dates back to the late 1800s and has endured—along with its unique pronunciation and pluralization—since then. Guests on this episode include: Pat Malacaro, Bisons Broadcaster, Twitter @PatWGR Ranger Amy, Twitter @RangerAmy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design pod…
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The independent Staten Island FerryHawks brought baseball back to the New York City borough after the untimely demise of the Staten Island Yankees with a brand that personifies baseball fans in the area. Guests this week include: Eric Schuffler, GM, Staten Island FerryHawks, Twitter @eric_shuffler Skye Dillon, www.skyedesignstudios.com George Falko…
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Join the guys as we take you through the magic of a Baseballpalooza road trip! This year, the gang visited the Vancouver Canadians, Tri-City Dust Devils, Hillsboro Hops, and Tacoma Rainiers, and each of the guys chimes in over the course of four days. Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign li…
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The Birmingham Barons have one of the oldest nicknames in minor league baseball. Since 1901, various teams that have played in Birmingham have gone by the name, or some variation, including the historic Coal Barons and Black Barons. On this episode: Jonathan Nelson, Birmingham Barons, www.milb.com/birmingham, Twitter @JonathanN_Bham Marc Cheatham, …
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The Florence Y'alls, a team in the independent professional Frontier League, are named for a mall, a water tower, and a grammatical staple of Southern culture. Guests include: Max Johnson, Florence Y'alls, florenceyalls.com Jay Becker, BLDG Design, www.bldgbrands.com Mignon Fogarty, Grammar Girl, www.quickanddirtytips.com/grammar-girl Dan Simon, St…
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The Columbus Clippers are named for a seafaring vessel that has certain alliterative qualities with the team's hometown, and have a brand that is classic and longlasting. Guests include: Matt Leininger, Voice of Huntington Park, Twitter @_bigmatt Joe Santry, Team Historian Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the B…
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The Dayton Dragons have been a stalwart of minor league baseball branding, with a flying lizard who has served as their logo for a quarter century. Guests include: Eric Deutsch, Executive Vice President, Dayton Dragons, www.milb.com/dayton Terry Smith, Terry Smith Creations, terrysmithcreations.com Ranger Amy, Twitter @RangerAmy Dan Simon, Studio S…
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The collegiate summer level Springfield Lucky HorseShoes have a brand that is layered like a huge, open-faced sandwich, with no fewer than five distinct brands rolled into one. Guests this week include: Jamie Toole, Shoes team owner: shoesbaseball.com Ryan Foose, Fooser Sports Design: foosersports.com Summer Ball Summit: summerballsummit.com Dan Si…
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The Double-A Frisco RoughRiders base their identity on the 26th president of the United States, Teddy Roosevelt, who famously led the 1st United States Volunteer Cavalry, which was commonly referred to as the Rough Riders, famous for their charge up San Juan Hill in support of Cuban independence from Spain. Guests this episode include: Scott Burche…
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The Minot Hot Tots play in the collegiate summer level Northwoods League, and are named for a potato-based regional delicacy. Guests include: John Bollinger, team owner: northwoodsleague.com/minot-hot-tots John Worthen, Worthen Design: www.worthendesign.com Elizabeth Meyers, I d'Eclair Pastry: www.ideclairpastry.com Jessie Elsbernd, Morning Fresh D…
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The Bismarck Larks of the collegiate summer level Northwoods League pay homage to a mild-mannered bird that makes its home in the area. But when they're feeling a bit frisky, they play as the Missouri River Motor Boaters. Team owner John Bollinger, designer John Worthen, and wildlife consultant Ranger Amy Burnett join, and Dan Simon is back with a …
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The Pioneer League's Owlz with a Z brought their name with them when they moved from Orem, Utah, to their new home in Northern Colorado, just down the road from your host. Guests this week include the Owlz with a Z's Communications Manager Blake Baker and designer Nate Martinez; designer Dan Simon, who created the original branding for the Orem Owl…
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The Double-A Arkansas Travelers have a storied history and a brand based on a historic fable that tells the tale of a minstrel's never-ending tune. Guests this episode include broadcaster and baseball operations director Steven Davis, Brandiose's Jason Klein, and Arkansan Hollie Sanders live from opening day. Arkansas Travelers website / Twitter @a…
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The Walla Walla Sweets of the collegiate summer level West Coast League are named for the produce their part of the continent is known for—the sweet onions of Walla Walla, Washington. Guests on this episode include the team's first GM, Zachary Fraser, designer Dan Simon, and Nathan Castoldi of Walla Walla's own Castoldi Family Farms. Plus, Dan Simo…
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The Omaha Storm Chasers are named for a uniquely midwestern art of seeking out the heart of the storm. On this episode, your host Paul is joined on the road by Ed Rivera of the Dad Hat Chronicles podcast, at Kauffman Stadium in Kansas City by Eric Proffitt of the Earned Fun Average podcast, and in studio by Storm Chasers president Martie Cordaro an…
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The collegiate summer level Florence Flamingos derive their name from alliteration—but the they've made the most of the nickname with an eye-popping brand. Guests include team president Brandon Raphael, designer Tony Canepa, and wildlife correspondent Ranger Amy Burnett, and Dan Simon is back with a Studio Simon Stumper. Florence Flamingos Website …
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The Las Vegas Aviators moved into a beautiful new ballpark in 2019, and got a new brand to go with their new ownership, the Howard Hughes Corporation. Guests this week include Aviators director of media relations Jim Gemma, Let's Get Two host James Christopher, and F-16 pilot Vic DiTommaso, plus Dan Simon is back with a Studio Simon Stumper! Las Ve…
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The guys from Brandiose welcome your host Paul to their studios in San Diego. This episode features Brandiose partners Jason Klein, a regular guest on this podcast, and for the first time, Casey White! The guys talk embroidery, LEGO gorillas, celery, and so much more. And Dan Simon is back with another Studio Simon Stumper! Brandiose Website / Twit…
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The collegiate summer level Jackson Rockabillys are named for a unique music style associated with their hometown, located halfway between Memphis and Nashville. This episode features president and CEO Dennis Bastien, designer Ryan Foose, wildlife consultant Ranger Amy Burnett, and a Studio Simon Stumper from Dan Simon. Jackson Rockabillys Website …
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