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Canada's #1 show about all things marketing, advertising & communications hosted by Indigenous business leader Darian Kovacs. Special guest host episodes from Shaheed Devji and Antoine Bonicalzi, who hosts our French episodes. We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the w ...
 
Welcome to Influence the Global podcast that shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who together with your host Gordon Glenister will share life experiences, insights and strategies to help you. Gordon Glenister is the Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) and in 2019 launched a new division, B ...
 
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest pod ...
 
If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Disco ...
 
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show series
 
On this episode of Marketing News Canada, Darian Kovacs interviews Mitch Joel from Six Pixels of Separation. Mitch chats with us about how he started his blog and podcast 'Six Pixels of Separation' in the early 2000s, writing his first book with the same name and how streamers and YouTubers are able to build a compelling brand. Sign up for the Mark…
 
Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website t…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Ricky Ray Butler, CEO at Branded Entertainment Network. Ricky chats with us about the role art plays in understanding culture, how YouTubers are taking up a share of the fashion marketplace and how we are seeing a decentralization of content like never before. Sign up for the Market…
 
Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing. In episode 129, Jade shares: How she picks which business idea to pursue The strategy for gettin…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Mark Pollard, Strategy CEO at Mighty Jungle. Mark chats with us about his podcast Sweathead, the creation of novel ideas and a glimpse into the darker side of being creative. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Marketing News Can…
 
Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Mike Morrison of Mike's Bloggity Blog. Mike chats with us about the #Hashtag Awards, having Seth Godin as a key note speaker and why the awards are going online this year. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twit…
 
On this episode of Marketing News Canada, Darian Kovacs puts together an Indigenous Panel to discuss Marketing, Communication and Advertising. The panel - featuring Coleman Pete (Flipboard), Sébastien Desnoyers-Picard (ITAC), Ben Borne (Menonite Central Committee), Deanna Wampler (Tourism Squamish) and Jeff Ward (Animikii Indigenous Technology) - c…
 
In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and influencers have helped scale her brand. Pamela talks about how using influencers for campaigns w…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Stephen Shedletzky, Head of Brand Experience and Lead Igniter at Simon Sinek Inc. Stephen shares with us Simon Sinek's origin story, how he defines leadership and it's trickle down effect as well as why it's an odd time in humanity. Simon Sinek is a British-American author and publi…
 
You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres. Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so. Instead, you need to learn to be …
 
On this episode of Marketing News Canada, Darian Kovacs interviews Rand Fishkin, Co-founder and CEO of Spark Toro. Rand chats with us about founding Moz and Spark Toro, how to go beyond Google and Facebook and how he uses Reddit and why he loves approaching other agencies. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analyt…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Kris Collins, the content creator know as Kallmekris on TikTok. Kris chats with us about her journey from being a hairstylist in Abbotsford, to having over 17 Million followers on TikTok. We discuss why TikTok is a great platform for businesses to collaborate with with creators. Sig…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Fab Dolan, Country Marketing Director for Google Canada. Fab chats with us about how his once-in-a-lifetime experience of seeing a Vancouver from above, how multi-channel retailers stayed afloat during the pandemic and what's happening on YouTub ein the context of COVID-19. Resource…
 
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126 With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners. In this episode, Dev Basu, f…
 
On this episode of Marketing News Canada, Darian Kovacs interviews Joshua Bloom, GM of Global Business Solutions, Canada for TikTok. Joshua chats with us about how the creators on TikTok are becoming far more than entertainers. Utilizing their knowledge of the industry to help businesses market effectively to TikToks users in a non intrusive way. S…
 
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers. Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time. In this episode of Growth Marketing Today, Christina shares her experien…
 
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research conducted with major brands over the latter part of 2020. We find out who have been the major winne…
 
On this episode of Marketing Jam, Darian Kovacs interviews Candy Lee, VP of Marketing at HelloFresh. Candy joins us to chat about the fun in food, experimenting with food and alcohol combinations and her favourite podcasts and resources. Get $80 off with purchase, including free shipping on your first box using code MARKETINGJAM at checkout or go t…
 
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.…
 
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to Ashton Kutcher and has worked with Celebrities like '50 Cent' and Tyra Banks as well as being behind …
 
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the industry is moving and where she feels it needs to go. Jeanette has run global influencer marketing …
 
On this episode of Marketing Jam, Darian Kovacs interviews John Harrobin, Chief Marketing Officer at Audible. John joins us to chat about whether you read or listen to an audiobook, some of their favourite books on Audible and much more. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign …
 
On this episode of Marketing Jam, Darian Kovacs interviews Blair Enns, CEO of Win Without Pitching. Blair chats with us about picking your door, his books, and why he likes constraint driven exercises. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-n…
 
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year! In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021. Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency wo…
 
On this episode of Marketing Jam, Darian Kovacs interviews Ashley McDonnell, Global Luxury Account Manager at Google. Ashley chats with us about a shift towards sustainability, what resources she uses to keep track of what's going in digital all over the world and what tips and advice she has for students in this field. Thanks so much to our sponso…
 
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers. In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for help…
 
On this episode of Marketing Jam, Darian Kovacs interviews Joel Goldstein, Creative Marketing Lead at monday.com Joel chats with us about Mondays unique approach to acquisition marketing and his awesome recent project to add automation to unnecessary things. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every …
 
On this episode of Marketing Jam, Darian Kovacs interviews Spencer Callaghan, the Communications & Content Manager for CIRA. Spencer joins us to chat about the importance of a website for every business, using .ca vs .com and how he is inspired by other businesses that are embracing change. Thanks so much to our sponsors Ahrefs and Call Rail, the t…
 
On this episode of Marketing Jam, Darian Kovacs interviews Sarah Krafman, Director of Marketing and Strategic Communications at Endy. Sarah joins us to chat about influencer marketing and different strategies, how they carved out a digital marketplace for Endy and how Endy's mission has reached Canadians. Thanks so much to our sponsors Ahrefs and C…
 
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121 What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never …
 
Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates (fans) come often be seen as more authentic and deliver higher engagement than big celebrity end…
 
In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting influencer marketing and branded content. Haem is a storyteller and a global Creative Strategist, Omn…
 
On this episode of Marketing Jam, Darian Kovacs interviews Terry O'Reilly, Canadian Broadcaster and Podcaster. Terry chats with us about being a child actor, how podcasting ads remind him of old radio ads and what goes into making his podcast. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.…
 
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/120 Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group,…
 
On this episode of Marketing Jam, Darian Kovacs interviews Jodi Kasten, General Manager and VP Sales at Indeed.com Jodi chats with us about how Indeed is able to connect businesses with employees, and shares strategies on how to make the most of the search for your next employee or Job opportunity. Thanks so much to our sponsors Ahrefs and Call Rai…
 
On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada. Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal exp…
 
We all know that owning a gym can be hard, yet alone running the entire gym operations. As a Gym owner, how do you find the time to prospect for new members? If you do not have a sales team that is constantly following up with leads and members, How will your membership clientele grow? The answer is, you must set up a 1 year worth of- Gym Lead Auto…
 
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