Have you ever seen a business and just know, within two seconds, that it’s gonna fail? Maybe the name is something ridiculous like “SuperDuperSavingsOnline4U” or the website looks like it was designed in 1999 by someone using a free trial of Microsoft Paint. Or worse, the logo is just plain text slapped in the top corner like the owner couldn’t be …

Let's talk about Confirmation Bias, the silent killer of eCommerce businesses. And no, I’m not talking about some supervillain in a Marvel movie; I’m talking about that sneaky little voice in your head that tells you, “Hey, I love this idea, so everyone else will too!” Spoiler alert: That’s how you end up broke, bitter, and knee-deep in unsold inve…

Ever wonder why certain brands just feel right? You walk into a store, visit a website, or even glance at a logo, and something about it just clicks. That’s not an accident. That’s color doing its job. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.由Chris Malta | 30+ Years In Online Business

Ever feel like banks are all running some kind of secret game? They’ve got the big signs, the marble floors, the fancy pens they don’t let you keep, and the overly friendly greeter whose entire job is to make you forget that this place exists to take your money. But once you start running a business, that game gets real. Be sure to Subscribe to the…

AI in e-commerce is officially the new buzzword every scammer is milking for all it’s worth. If you’ve spent more than five minutes on YouTube, you’ve seen them. The so-called experts pushing AI as the magic button for building an online business. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

Let’s talk about backorders. You know, that lovely surprise when you sell a product, only to find out it’s actually not in stock. Fun times. Whether you’re dropshipping, running your own inventory, or just trying to keep your eCommerce business from spontaneously combusting, backorders are like that one friend who always shows up late and somehow s…

So, I get this email today from some big-name eCommerce marketer, and they’re all hyped up about winning an award from the United Nations. Yeah, sure. The UN is just out here recognizing online marketers now. Right. That’s like McDonald’s giving out Michelin stars. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

The point of diminishing returns is where so many eCommerce businesses go to die. It’s the invisible trap that sneaks up on you when you think you’re doing everything right; pricing competitively, driving more sales, scaling up - only to realize you’re somehow making less money despite selling more. Yeah, it’s a cruel joke. Be sure to Subscribe to …

Automatic Product Feeds are one of those things that sound amazing until you actually use them. They’re like those diet pills that promise you’ll lose 20 pounds in a week while eating cheeseburgers; too good to be true, and the side effects will wreck you. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

Let’s talk about Amazon, the so-called dream platform for home businesses. You’ve heard the pitch a thousand times: “Start selling on Amazon, work from home, make six figures while sipping coffee in your pajamas!” Sounds amazing, right? Yeah, that’s because it’s a sales pitch, not reality. Be sure to Subscribe to the Show! Find much more TRUTH abou…

Alright, let’s talk about AliExpress, also known as the business killer disguised as a shortcut. If you’ve never heard of it, congratulations, you’ve avoided a world of pain. If you have heard of it and you’re thinking about using it, take a deep breath and back away slowly. And if you’re already knee-deep in AliExpress orders, I’m sorry, you’re pr…

AI is basically the new-age Article Spinner, but with better branding and way more hype. And, of course, every self-proclaimed “marketing expert” on YouTube is losing their minds over it. They’re all promising you that AI is the magic shortcut to making money online. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

Finding a real wholesaler feels like trying to spot a fake Rolex. Some look legit at first glance, but the second you start asking questions, things don’t add up. The eCommerce world’s full of these so-called wholesalers who are really just middlemen marking up prices or flat-out scammers looking to take your money. Be sure to Subscribe to the Show…

Everybody who decides to open a home-based ECommerce business is going to come across a huge variety of scams. It's unavoidable; there are literally thousands of people out there who will lie to you and try to cheat you out of tens of thousands of dollars. Learn what happens, how to avoid it, and what the true cost is. Be sure to Subscribe to the S…

You ever hear those horror stories about eCommerce sales tax? Yeah, the ones that make it sound like the second you sell a candle online, you suddenly owe taxes in all fifty states, and if you don’t pay up, the IRS is gonna kick down your door? Yeah. It’s nonsense. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

Let’s talk about business insurance. Do you need it? Maybe. Maybe not. Depends on what you’re doing. But if you ask an insurance salesperson, the answer will always be a loud, enthusiastic yes, because, well, they’re trying to sell you insurance. That’s kinda their whole thing. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce …

Let’s get into naming and registering your business, because somehow, this incredibly simple process has been turned into a confusing mess by the so-called “experts” who are just out here trying to take your money. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.由Chris Malta | 30+ Years In Online Business

Ever hear the phrase “one man’s trash is another man’s treasure”? That’s pretty much the entire business model behind liquidation sales. The only problem is, most of the time, you’re the one getting stuck with the trash. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

Here’s something that’s quietly killing eCommerce businesses before they even get off the ground. Pre-designed website templates. You know the ones. They look nice, promise an easy setup, and make you think you’re just a few clicks away from a flood of sales. And yet, there are tens of thousands of these cookie-cutter sites floating around, making …

You ever notice how nobody talks about eBay anymore? Back in the day, it was everywhere. People were flipping garage sale junk, selling collectibles, and running legit businesses from their living rooms. Now? It’s just kind of… there. Like a washed-up celebrity who used to sell out stadiums but now plays at half-empty casinos. Be sure to Subscribe …

Here’s what’s really going on with importing from China, because I’m sick of hearing the same nonsense over and over. “Just import it from China. It’s way cheaper.” Yeah, and I’m sure running a business is as easy as pushing a couple of buttons and watching the money roll in. That’s exactly why so many people try this and end up with garages full o…

There’s a modern-day gold rush in them there hills! No, I’m not talking about prospectors panning for gold in California. I’m talking about eCommerce, where everyone and their grandma thinks they’re about to strike it rich by selling stuff online. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

If you’re still clinging to the idea that paid ads are the key to success, you’ve been sold a lie. Not just any lie, but the kind that drains your bank account while you sit there wondering why your so-called “high-converting ad strategy” isn’t working. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

You ever notice how every big eCommerce platform and guru is out here screaming about free shipping like it’s the golden ticket to unlimited sales? Like if you don’t slap a big “FREE SHIPPING” banner on your site, your business is doomed? Yeah, that’s nonsense. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

Alright, let’s rip the band-aid off this one. Free trial websites. Sounds great, right? No money down, no commitment, just a risk-free way to dip your toes into eCommerce. Except, like every other “free” thing in business, it’s a trap. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…