最佳Consulting Management播客 (2025)

1
No Good Targeting Options in Medical Billing Marketing? Do This 7:52

3d ago7:52

7:52

We've discussed the importance of strategy and targeting in particular in success in medical billing marketing. But what do you do if you don't have any good options? We'll discuss some scenarios you may find yourself in, as well as what you can do to solve this for successful lead generation campaigns.…

1
Specific Medical Billing KPIs You Should Use 11:56

6d ago11:56

11:56

In a prior podcast we talked about how to develop medical billing KPIs. In this one, we'll get really detailed and walk through how to break down company and operational goals and put them into KPIs that you can track and improve upon. We'll also give you a framework for how to evaluate if a KPI you have developed or selected is good.…

1
Improve Your RCM - Just Do It, Right? 9:36

11d ago9:36

9:36

Player: "How do we win more games, Coach?" Coach: "Score more points than the other team!" It is confusing, because sometimes these consultants' articles or vendor white papers are really detailed and seem like we should be learning something. But are they really actionable on how to improve your medical billing or just vague platitudes, and how ca…

1
Can You Trust Data in Your PMS or EHR? 8:02

13d ago8:02

8:02

What does data integrity mean - basically can you trust the information in your system or systems? Medical billing data isn't complex, but if you can't trust the numbers, or worse your clients can't trust you because of your numbers, now what? Is this just a reporting problem or something much deeper? What practice management systems have a problem…

1
How Develop RCM KPIs 11:48

18d ago11:48

11:48

If you want medical billing KPIs, how do you create them? We'll dive into whether you should use HFMA or MGMA or similar types of metrics. You'll be surprised at our approach, because it throws out conventional wisdom, but will result in much more success for your organization.

1
Stop Expecting Miracles from Medical Billing AI 8:09

20d ago8:09

8:09

I'm a huge proponent of medical billing AI, RCM automation, and all things technology. But what are you hoping the technology will do...magic? We'll discuss what is are realistic expectations for medical billing technology, and a sustainable and realistic approach to implementing medical billing automation and AI.…

1
How to Handle Medical Billing Leads 8:22

25d ago8:22

8:22

Your marketing is working, yay! Medical billing leads are starting to come in and what do you do with them? This is solidly sales, but is critical to your success. We'll walk through a specific scenario recently encountered by one of our clients and tell you what specifically you should do maximize your changes of closing the deal.…

1
Are We in an AI Market Bubble? 5:55

27d ago5:55

5:55

There is so much investment in AI right now. Microsoft investing $80 billion, Google $75 billion - is this just real, just hype, or dare I say it...a bubble? We'll discuss how it relates to medical billing AI and what you should do.

1
HBMA Innovation Conference: Should You Go 10:27

1M ago10:27

10:27

The annual HBMA Innovation Conference is next month. I'll discuss the sessions and speakers, as well as whether you should attend based on your goals.

1
A Conversation with Martin Bell 24:06

1M ago24:06

24:06

In this episode, co-hosts Ashka Wirk, CMC, and James Grieve, CMC, chat with Martin Bell, CMC, about Urban Systems' unique employee-owned business model. They also touch on what's next for Martin as he transitions out of the role of CEO he's held for the past 16 years. Martin Bell, CMC, ICD.D is the Principal of MBCI. He led Urban Systems Ltd. as CE…

1
Superbowl AI Ads: Impressive Missteps 6:28

1M ago6:28

6:28

There were a couple ads for AI during the Superbowl from titans of technology. And both went really badly for different reasons. We'll discuss what happened and what it means for the use of AI in revenue cycle management.

1
NEVER Use This Word in Medical Billing Marketing 7:32

1M ago7:32

7:32

Most medical billing companies find marketing and sales to be difficult. Part of this problem may be due to their messaging, which incorporates positioning and differentiation (or it should). But what happens when this is done badly? What words should you avoid using that will all but guarantee failure in the market? And what is the absolute #1 wor…

1
The Future of Medical Billing AI: Agentic 10:08

1M ago10:08

10:08

AI is all the rage, but is the ecosystem is evolving incredibly rapidly. Generational AI was the hot subject, but where is this all going? We'll discuss what Agentic AI is and how it fits into medical billing and with other types of AI. Then tell you what you should be doing now.

1
How To Set Your Medical Billing Marketing Budget 7:25

2M ago7:25

7:25

Oddly enough, I don't often get this question, but I should. People ask what we charge instead of asking... You'll have to listen to this podcast to find out what people should be asking. I'll walk you through a process that will help you set a marketing budget if you don't already have one. And help you figure out if the budget is the right one fo…

1
#1 KPI for Acquiring an RCM Company 9:35

2M ago9:35

9:35

What are common KPIs for acquiring a medical billing company? Should you use them? What is the #1 KPI you should use in evaluating an RCM acquisition? In this podcast, we'll go through all of this and you'll get my closest kept secret for RCM M&A.

1
Social Media Marketing: A Good Investment? 7:13

2M ago7:13

7:13

Is social media marketing a good investment for medical billing companies? We'll talk about goals for this channel for marketing, whether it is likely to success, go through a specific example of a company dealing with this determination, what I recommended, and what you should do to determine if this is a good channel for your medical billing serv…

1
Medical Billing Pricing - Part 3 10:22

2M ago10:22

10:22

Part 3 of a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts. Spoiler - there will even…

1
Low Priced RCM Clients - Are They Even Profitable? 7:19

2M ago7:19

7:19

Most medical billing companies do not look at profitability by client or by specialty. In this podcast we'll discuss an analysis I recently did for a client looking at both of these measures of profitability. The results were shocking and kind of appalling. Listen to find out how your RCM company might do this type of analysis and what to do when y…

1
Medical Billing Pricing - Part 2 8:25

2M ago8:25

8:25

Part 2 of a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts.…

1
Medical Billing Pricing - Part 1 7:52

2M ago7:52

7:52

The is a comprehensive discussion around medical billing pricing, including pricing models, factors that influence pricing, trends, and forecasting future pricing. We even include some things rarely considered that are critical to pricing effectively and profitably. This is so long we needed to break it up into 3 parts, this is Part 1.…

1
Marketing Offer Too Good to Be True 11:05

2M ago11:05

11:05

Marketing Offer Too Good to Be True

1
Great Medical Billing Dashboards - Part 2 6:28

3M ago6:28

6:28

In our first part of this 3 part series, we discussed what dashboards are and when to make them. In this episode we'll get into the real nitty gritty details of what you need to do to make great RCM dashboards.

1
Medical Billing Automation - Is It Legal with EHRs? 10:07

3M ago10:07

10:07

We recently did a podcast about whether EHR vendors stop you from doing medical billing automation to extract your data. One question was whether it was illegal to scrape data. In this podcast we do a real deep dive on legality and the contract language that may say you cannot extract data. Another question we hit is whether you can push data using…

1
What Makes Great RCM Dashboards? 3:39

3M ago3:39

3:39

Why are RCM dashboards so rarely done well? With so few people giving highly positive ratings of them? It's not like medical billing dashboards are new. In this podcast we'll walk through what a dashboard, when you should create one, and start to break down what makes great reporting.

1
Can EHRs Stop Automated Scraping of Data? 9:14

3M ago9:14

9:14

A lot of organizations are scraping data (RPA automation) from their practice management PMS / EHR. This includes providers who want their own data and have issues with the system vendor, as well as RCM companies and software vendors like analytics platforms. But are they allowed to do this? Do EHR vendors have contracts that prevent this? Would th…

1
Why is GenAI Taking Off Faster than Analytical AI? 9:35

3M ago9:35

9:35

What is GenAI (like ChatGPT) taking off faster than analytical AI (like machine learning ML) in medical billing? We'll discuss which has more value in RCM, the pluses and minuses of each, and some counterintuitive reasons why it is getting tested and adopted faster than ML AI.

1
Medical Billing Advertising 9:36

3M ago9:36

9:36

What options are a good fit for medical billing advertising? We'll explore some of the most common options and whether they would benefit growing your medical billing company.

1
Denials, Payer AI, and Assassination 8:43

4M ago8:43

8:43

The murder of the CEO of United Healthcare has re-ignited a discussion about denials and bad payer / insurance company behavior, and AI is at the center of it. We'll discuss UHC's denials AI, the broader application of AI in denials, whether it is problematic, and why. And finally a little on what you can do about it.…

1
RCM Marketing Strategy - Effective Targeting 10:34

4M ago10:34

10:34

Many still seem to struggle with effective targeting in the medical billing arena. So what are the levers or variables involved? How can you find a good target market to carve out a successful positioning and differentiation? We'll give you some suggestions on how to do this effectively.

1
Medical Billing Advertising - Is TikTok Right for Your Business? 5:39

4M ago5:39

5:39

TikTok and other media platforms like Discord are really hot. Everyone is on them, right? Is advertising for medical billing on new media platforms a good call for your business? Listen to find out specifically about TikTok, but more broadly how we think about evaluating particular channels and media.…

1
Buying Medical Billing Leads - Numbers Deep Dive 9:36

4M ago9:36

9:36

Part 3 of 3 part series on buying medical billing leads. In prior episodes we discussed whether this is a good medical billing marketing strategy, then top tips for improving your results if you are going to do it, and this episode is a deep dive into the numbers. CAC, ROI, CLV, and more.

1
The Coaching Consulting Connection 27:55

4M ago27:55

27:55

In this episode, co-hosts Ashka Wirk, CMC and James Grieve, CMC chat with Heidi Hamilton about the important connection between coaching and consulting. CMC-Canada’s new Affinity Partnership with Erickson Coaching International offers substantial discounts on Erickson programs to our members and this episode highlights how coaching and consulting c…

1
What Is The Best Channel for Medical Billing Marketing? 9:35

4M ago9:35

9:35

I frequently get this question. In this podcast we'll dive into what is the "best" channel and what criteria are involved in determining the "best".

1
Why Isn't Medical Billing Automation Taking Over? 8:23

4M ago8:23

8:23

Talk about technology, automation, and AI is everywhere in the medical billing industry, including around half the presentations at the HBMA this year. So why hasn't it taken over? Why are so few companies doing it and even then for such a small percent of the processes? Listen to find out, which should lead you to your solution.…

1
Buying Medical Billing Leads - 5 Tips to Succeed 8:42

4M ago8:42

8:42

In another podcast we have discussed why buying medical billing leads may not be the marketing strategy slam dunk people think it is. But if you are going to do it, we'll give you the top 5 tips to succeed doing it (or at least significantly improve your results).

1
Improve Trade Show ROI - Top 10 Actionable Tips 13:41

5M ago13:41

13:41

In one of our other podcasts we suggested exhibiting at trade shows may not be the best medical billing marketing strategy. But if you're going to do it, here are the top 10 tips on how to dramatically improve your lead generation rate and ROI.

1
Make Your Voice Heard - Vote! 1:25

5M ago1:25

1:25

A message for those of you in the US...Today is election day.

1
Is AI Good at Medical Billing Marketing Strategy? 8:13

5M ago8:13

8:13

Gen AI and ChatGPT are getting tons of attention. How good is AI at doing medical billing marketing strategy? We test it and see how it performs and make suggestions.

1
Buying Medical Billing Leads - A Good Marketing Strategy? 6:32

5M ago6:32

6:32

Many companies buy medical billing leads, or at least have considered it. The question is whether this is a good marketing strategy. We'll explore the pluses and minues.

1
Medical Billing Companies are Rarely Good at Marketing or Sales 7:08

5M ago7:08

7:08

People think medical billing marketing and sales are difficult, but your competition is terrible at this. The reality is it isn't that tough and in this episode I share a story that illustrates why I think most medical billing marketing stinks.

1
Why Targeting Marketing is So Hard for Medical Billing Companies 7:21

5M ago7:21

7:21

We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?…

1
Don't Update Your Website - Sound Crazy? 4:33

5M ago4:33

4:33

When should you update your website or create a new website? If you're thinking about medical billing marketing strategies, will a better website increase your sales? Listen to find out.

1
Should Your Medical Billing Business Hire a Salesperson? 5:46

5M ago5:46

5:46

You want to grow your medical billing company. When people think grow they think sales, when they think sales they think salesperson. Is this the right approach for your business? Listen to find out our thoughts.

1
Billing Companies, Automation, and AI - Are They Overstating Their Capabilities? 7:02

6M ago7:02

7:02

I recently attended the HBMA (healthcare billing management association) national conference and heard a bunch of billing companies talk about automation and AI. But how many are really experts in this? How many are really even deploying these technologies in any reasonable scale? Listen to find out.…

1
Should Your Medical Billing Marketing Be Targeted? 4:11

6M ago4:11

4:11

Most medical billing companies take any and all comers, they are opportunistic and will do everything from family practice to pain management to ophthalmology. But is this a good idea from a marketing standpoint if you are trying to grow more quickly? Listen to find out our thoughts.

1
Medical Billing Company Branding - Good Idea? 4:43

6M ago4:43

4:43

Does your medical billing business need branding? Should you invest in this? I've heard many billing companies tell me they want to be seen by their clients and prospective clients and that this is really important. But is it? We'll dive into what this really means and the benefits and costs of branding.…

1
How Smart is Generative AI - an RCM Case Study 8:03

7M ago8:03

8:03

We decided to try and experiment and see how smart a generative AI (GAI) application is. In part because this is a hot topic and we get asked about it frequently, we thought it would be fun to test. We asked a LLM/GAI application whether you need generative AI at this point in RCM or even what would be good applications of it. The answer will aston…

1
Should RCM Exhibit at Clinical Conferences? 3:50

7M ago3:50

3:50

Most medical billing marketing starts with exhibiting at trade shows. But is this a good investment for your medical billing business? We'll explore the pluses and minuses and give you the answer.

1
ChatGPT, Generative AI, and RCM 5:59

7M ago5:59

5:59

Is generative AI something you should jump into right now? Where is it applicable to RCM? Where could your technology focus be right now to get the most ROI?

1
Episode 2: D. Stephens Management and Consulting | Property Investment Getting Started in the Real Estate Market 4:28

1y ago4:28

4:28

If you're interested in investing in the real estate market but unsure where to start, D. Stephens Management and Consulting can help. Their team is dedicated to assisting clients in making smart and profitable investments in real estate. With their expertise and experience, they can guide you towards achieving your financial goals and building a s…

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