Content Strategy 公开
[search 0]
更多

Download the App!

show episodes
 
Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
 
Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
 
Get excited about how content strategy can help you succeed with your marketing, communications and career goals. The Succeed with Content Strategy podcast’s mission is to share knowledge and insights into how content strategy helps marketing, communications and PR professionals, business owners and bloggers elevate their brand with content, and to motivate content strategists to constantly improve their practice and advance their career. In each episode, your host, Rebecca Steurer, discusse ...
 
A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
 
Loading …
show series
 
In episode 119 of The Content Strategy Experts podcast, Elizabeth Patterson and Bob Johnson of Tahzoo discuss accessibility when authoring DITA content. “By its very nature, DITA being strongly structured facilitates more accessible content.” – Bob Johnson Related links: DITA and accessibility WCAG guidelines Twitter handles: @PattersonScript Trans…
 
Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand. Jon Ous…
 
Natalie DunbarNatalie Dunbar can help you build your content strategy practice, whether you're running a one-person content show, building a content department, or incorporating a content team into a design operation.Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans,…
 
Natalie Dunbar can help you build your content strategy practice, whether you're running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie's ne…
 
Alex Phillips does not look or sound like a revolutionary but his ideas could shake up football. He spent 15 years at Uefa, including a couple as Head of Compliance and Governance. He was seconded to the Asian Football Confederation for three years and now leads the World Football Remission Fund, a FIFA body administrating how money "stolen from th…
 
In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support. “If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’…
 
Storymode and the Power of 39 with experts Beth & Jill Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack, Chief Story Wrangler. More about them: https://instorymode.com/ Thank you to O’Brien McMahon for the introduction ( his podcast https://peoplebusinesspodcast.com/mar…
 
The challenges facing netball are different to other sports. While we have seen growth in women's football, tennis and boxing in recent years, it has always occurred through the lens (or perhaps in the shadow) of established male forebears. Netball does not have this baggage. Its story, product and message can be tailored specifically toward women …
 
Kate ThomasKate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS.Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways.We talked…
 
Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. https://ellessmedi…
 
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service. “Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.” – Patrick Bosek Related links: Content as a Service Content …
 
Here are a few ways to find out and a few tools to make it better. This is a short and to the point solo episode. Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram http…
 
In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service. “Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little b…
 
Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. ht…
 
Seth EarleySeth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies.An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerfu…
 
In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization. “Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in y…
 
Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turo…
 
Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral. He…
 
Katrin SuetterlinKatrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations.You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously.Research shows that at least 20% of the population exhibits one or …
 
Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of n…
 
Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an organization and ensuring a design system is content oriented to scaling content design. The chat also touches on writing globally and inclusively, demons…
 
In episode 114 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey talk about developers and managers of the technical stack as content ops stakeholders. “Without a gatekeeper, things can go awry very quickly. Other groups can take ownership of a particular piece of the tech stack and then you start to have some issues.” – Bill …
 
Get more listeners for your podcast, try some of these 15 ways to grow your audience. Podcast producer Paula Jenkins helps me run thorugh the list. Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me on social - I talk about content, podcasting, Spartan stuff & life in Vermont. Instagra…
 
Dan BrownDan Brown has focused his design work on information architecture for the past 25 years.Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck.Dan is very thoughtful about the practice of IA and has a lot to say about how…
 
Dan Brown has focused his design work on information architecture for the past 25 years. Along the way, he has written three books, designed a design game, and created one of the the most-used tools in the profession, the Information Architecture Lenses card deck. Dan is very thoughtful about the practice of IA and has a lot to say about how the fi…
 
In episode 113 of The Content Strategy Experts podcast, Sarah O’Keefe and Dawn Stevens of Comtech discuss trends that are of interest to techcomm managers. “We have an aging technical communicator community. We’re not necessarily attracting the younger generation. UX designer sounds more modern and interesting.” – Dawn Stevens Twitter handles: @sar…
 
Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community. We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplifi…
 
For the past two decades, cricket has been trying to cross new boundaries. Previously, its global footprint mirrored its past as the game of the British Empire but, in recent years, countries like the Netherlands, Namibia and Afghanistan have risen to prominence In the next 10 years, the game will try to cross its biggest and most important new fro…
 
Candi Williams is an experienced content leader who cares deeply about community, diversity and inclusivity. In her chat with Kristina, they talk about building and leading a content team, the importance of connecting with peers, the need for effective onboarding and examples of inclusive content projects.…
 
CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube? "95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's…
 
In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability. “As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.” – Bill Swallow Related posts: Content scalability: Removing friction from your c…
 
It's really about finding ways to take what you are excited about and pass it on. Take one interview and share it in these 5 ways to amplify your exposure. Find out about working with me: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me for more content and tips at Instagram https://www.instagram.com…
 
Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired into content and UX roles, what the UX practice at Google looks like, and how to demonstrate value and make an impact as a UX writer.…
 
Brian Jacks was a household in the UK in the 1980s. The pinnacle of the judo player’s sporting success came when he won a bronze medal at the Munich Olympics in 1972. But a few years later he would become much more famous as the UK and European champion in Superstars, a popular television programme that saw the best athletes of the day compete in e…
 
In episode 111 of The Content Strategy Experts podcast, Sarah O’Keefe and Rahel Bailie of Content, Seriously discuss the rise of content ops. “If you want a better user experience and more customer loyalty, you need accurate content.” – Rahel Bailie Related posts: Why headless CMSes won’t solve your problems Scriptorium’s Content Ops Manifesto Twit…
 
Nicole MichaelisDesign systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups.As in all digital practices, content is a crucial element in these systems.Nicole Michaelis has worked with content in design systems for many years and has learned a lot about how to create and manage the co…
 
Design systems are quickly being adopted across companies of all sizes and types, from big enterprises to burgeoning startups. As in all digital practices, content is a crucial element in these systems. Nicole Michaelis has worked with content in design systems for several years and has learned a lot about how to create and manage the content that …
 
In episode 110 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe continue their discussion about executives as important stakeholders in your content operations. “You need to understand how decisions in your organization are made and where the real power is.” – Sarah O’Keefe Related posts: Content ops stakeholders: Executives …
 
Donna SpencerDonna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject.Still, to this day, when she teaches IA, she feels inadequate.This speaks in no way to her professional knowledge or her skills as a teacher.…
 
Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as a teacher. Donna know…
 
Loading …

快速参考指南

Google login Twitter login Classic login