最佳Dental Marketing播客 (2024)

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#169 Dentists Discuss If Office Location Matters 20:20

3d ago20:20

20:20

In this episode of Dental Marketing Theory, Gary speaks with Dr. Raul Franco and Dr. Kartik Antani about the pros and cons of practicing in rural, suburban, and urban areas. They explore key topics like competition, patient volume, staffing challenges, and practice growth in different markets. The conversation provides valuable insights for new den…

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Navigating Google’s Core Updates for Dental Websites 11:00

7d ago11:00

11:00

On this episode of BUZZ, we explore Google's core search ranking updates and how Dental Practices can maintain online visibility by creating high-quality, patient-centered content that demonstrates expertise, authority, and trustworthiness (EAT). The podcast emphasizes the importance of crafting original, in-depth content, optimizing for mobile use…

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#168 How to Run a 7-Figure Dental Practice in Just 3 Days a Week 24:25

9d ago24:25

24:25

In this episode of Dental Marketing Theory, Gary speaks with Kirk Teachout about how he runs a seven-figure dental practice while only working three days a week. Kirk shares his "three-pillar" approach – focused on finding ideal patients, optimizing scheduling efficiency, and proper daily preparation to maximize productivity. Tune in to hear practi…

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Google’s Grip Slips: How AI and YouTube Content Can Transform Your Dental Practice 11:05

14d ago11:05

11:05

On this episode of BUZZ, we explore how the decline of Google's dominance in search advertising is reshaping Dental Marketing strategies, emphasizing the growing importance of AI tools like ChatGPT and video platforms such as YouTube. The discussion highlights the need for Dental Practices to adapt by creating engaging content and leveraging these …

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#167 Why Dental Practices are Losing Thousands Every Month (And How to Fix It) 20:44

17d ago20:44

20:44

In this episode of Dental Marketing Theory, Gary is joined by Dr. David Rice, founder of Ignite DDS, to discuss the critical issue of team retention in dental practices. They explore the hidden costs of turnover, the impact of poor leadership on team morale, and practical strategies to create a thriving dental practice. Dr. Rice also shares insight…

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The #1 Mistake To Avoid On Your Dental Website 4:10

22d ago4:10

4:10

On this episode of BUZZ, we discuss the critical mistake Dental websites often make by using header images where subjects look directly at the visitor, which can lead to higher bounce rates and lower conversion rates. Instead, we recommend using custom images where the eyelines direct attention towards the call to action button, enhancing user enga…

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#166 How to Go Out-of-Network Successfully (WITHOUT LOSING PATIENTS) 16:28

24d ago16:28

16:28

In this episode, Gary sits down with Jordon Comstock, CEO of BoomCloud, to discuss the benefits and challenges of transitioning dental practices out of the network using membership plans. They explore key strategies such as aligning patient incentives, marketing, and simplifying administrative tasks, with insights into boosting profitability while …

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Personal Branding: The Future Of Dental Practice Growth 9:15

28d ago9:15

9:15

On this episode of BUZZ, we explore the significance of personal branding in Dental Practice growth, emphasizing that it's not just a marketing strategy but a way to forge deeper connections with patients. By authentically showcasing who they are and what they value, Dentists can build trust and loyalty, ultimately leading to a more successful Prac…

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#165 REACTING To Best Ways to Pay off Dental School Debt 17:38

1M ago17:38

17:38

In this episode of Dental Marketing Theory, Gary is joined by entrepreneur Tanner Applegate, CEO of Unify, to discuss the challenges of dental student debt and strategies for financial success. They explore topics such as managing debt, the pros and cons of different career paths post-dental school, and how debt impacts starting a business. Tanner …

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Questions To Ask For Video Testimonials 4:35

1M ago4:35

4:35

On this episode of BUZZ, we explore the importance of capturing patient testimonials through video as a dynamic marketing tool for Dental Practices. We provide specific questions to ask patients during filming to elicit meaningful responses that can enhance your practice's visibility and credibility online through powerful social proof. Show Produc…

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Celebrating Your Dental Office's Milestones 4:39

1M ago4:39

4:39

On this episode of BUZZ, we explore the importance of celebrating milestones in Dental Practices, such as anniversaries and team achievements, to boost team morale and connect with patients. We also explore creative ways to commemorate these events through social media, community engagement, and leveraging tools like AI for Dental Marketing content…

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#164 How to Build an Effective Dental Community with Just Facebook 36:20

1M ago36:20

36:20

In this episode, Gary sits down with Dr. Paul Goodman, also known as Dr. Nacho — the founder of Dental Nachos. The two discuss the unique challenges and solutions in the dental industry, from hiring associates to the impact of AI on patient communication. They dive into the importance of building community, offering value beyond services, and the n…

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Should We Advertise In Magazines 5:12

1M ago5:12

5:12

On this episode of BUZZ, we discuss the effectiveness of magazine advertising for Dental Practices, concluding that it is generally not a wise investment due to high costs and poor tracking capabilities. Instead, we advocate for focusing on digital marketing strategies that allow for precise audience targeting and measurable results. Show Produced …

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Happy National Pizza Month 2:59

1M ago2:59

2:59

On this episode of BUZZ, we celebrate National Pizza Month by discussing creative ways to engage with local pizzerias and promote community support through social media. We share fun pizza statistics and emphasizes the importance of incorporating these themes into Dental Marketing strategies to enhance engagement and attract new patients. Show Prod…

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#163 Should Dentists Sign Non-Disparaging Agreements? Avoiding Bad Reviews and More 51:03

2M ago51:03

51:03

In this episode, Gary welcomes Dr. Bob Dokhanchi for a unique discussion on non-disparaging service agreements in the dental industry. They switch perspectives as Gary makes the case against signing such agreements, while Dr. Bob highlights their potential benefits. The conversation also explores broader implications of transparency, accountability…

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Orthodontic Health Month And Fun Dental-Friendly Holidays For October 8:25

2M ago8:25

8:25

On this episode of BUZZ, we discuss the significance of National Orthodontic Health Month and National Dental Hygiene Month, highlighting ways Dental Practices can engage with patients through promotions and educational content. Additionally, we explore various fun holidays in October, such as National Coffee Day and Halloween, suggesting creative …

1
#162 Should You Pay Your Hygienist TOP Dollar? 20:49

2M ago20:49

20:49

In this episode, Gary speaks with Katrina Klein, a dental hygienist with over 27 years of industry experience, about the challenges dental offices face in paying hygienists top dollar. Katrina explains the importance of comprehensive hygiene and aligning practice philosophies to ensure hygienists bring maximum value. They also discuss the role of c…

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Long-Form Video Content Is Making A Comeback 7:18

2M ago7:18

7:18

On this episode of BUZZ, we explore the resurgence of long-form video content in Dental Marketing, highlighting its effectiveness in building trust and educating patients. We emphasize that longer videos not only enhance SEO but also engage audiences more deeply, ultimately leading to increased website traffic and patient inquiries. Show Produced b…

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3 Keys To Creating Impactful Dental Content 4:54

2M ago4:54

4:54

On this episode of BUZZ, we detail three essential keys to creating impactful Dental Marketing content that resonates with patients and builds trust in Dental Practices. The focus is on authentic storytelling, providing value-driven information, and maintaining consistency and visual appeal across all content platforms. Show Produced by Dentainment…

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#161 DENTIST REACTS to Viral Dental Sales Advice 17:59

2M ago17:59

17:59

In this episode, Gary speaks with Dr. Emily Letran, a seasoned dentist who owns three multi-specialty group practices in Southern California and has over 31 years of experience in dentistry. They discuss sales techniques in the dental industry, emphasizing the importance of conveying value over cost and exploring patient financing options beyond cr…

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#89: Which Marketing is Working with Dr. Jeff Greenfield 48:19

2M ago48:19

48:19

Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive…

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Happy Better Breakfast Month 3:48

2M ago3:48

3:48

On this episode of BUZZ, we celebrate Better Breakfast Month by discussing the importance of a nutritious breakfast for energy, health, and oral hygiene. Creative engagement in Dental Marketing through fun food-related holidays and highlighting the benefits of healthy breakfast choices enhances brand identity and promotes oral health in your commun…

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Why Template Websites Aren't For Today's Modern Dental Practice 4:40

2M ago4:40

4:40

On this episode of BUZZ, we discuss the drawbacks of using template websites for modern dental practices, emphasizing that a custom website is essential for effective marketing and patient engagement. We explore how unique and tailored websites serve as the cornerstone of your Dental Marketing Strategy and how they can significantly improve convers…

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#160 Meet the Hygienist Who Broke the Dental Industry 21:03

2M ago21:03

21:03

In this episode, Gary speaks with Loren King, a dental hygienist with over 12 years of experience who challenges common myths about the flexibility of the dental industry. Loren shares her journey from dental assistant to hygienist and speaker, traveling across states to work where opportunities are best, and offers insights into the autonomy hygie…

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Adding Movement 2:16

2M ago2:16

2:16

On this episode of BUZZ, we discuss the importance of incorporating movement at the beginning of video content to enhance viewer engagement on social media platforms. A simple gesture like a wave can significantly increase the likelihood of capturing attention and encouraging interaction with the content, expanding the reach of your Dental Marketin…

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Strategy Is Also Choosing What Not To Do 2:37

2M ago2:37

2:37

On this episode of BUZZ, we explore the concept that effective strategy in Dental Marketing involves not only deciding what actions to take but also identifying what to avoid. The discussion emphasizes that saying no to certain initiatives can create more opportunities for success and improve profitability at your Dental Practice. Show Produced by …

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#159 How Dr. Scott Leune Built and Scaled 200+ Dental Practices Nationwide 50:40

2M ago50:40

50:40

In this episode, Gary talks with Dr. Scott Leune, a prominent figure in the dental industry known for his remarkable journey and contributions. Dr. Leune shares his inspiring story of overcoming significant challenges early in his dental career, including a severe back injury that forced him to rethink his approach to practice management. Despite t…

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SEO Is What Happens When You Do Everything Else Right 4:32

3M ago4:32

4:32

On this episode of BUZZ, we explore the concept that effective SEO is a byproduct of executing various foundational elements correctly, rather than being the sole focus of Dental Marketing efforts. The discussion emphasizes the importance of a well-designed website, quality content, social proof, and community engagement in driving SEO success and …

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5 Holidays To Celebrate In September For Dental Marketing Success 4:11

3M ago4:11

4:11

On this episode of BUZZ, we explore five fun holidays to celebrate in September that can enhance Dental Marketing efforts at your Practice. We also highlight engaging activities for these holidays, encouraging Practices to leverage social media and local businesses for greater community interaction. Show Produced by Dentainment https://dentainment.…

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#158 Navigating the Shift: How Going Out of Network Can Transform Your Dental Practice 16:31

3M ago16:31

16:31

In this episode, Gary engages in an insightful conversation with insurance expert Ben Tuinei on the strategic impacts of dental practices going out of network. They discuss the challenges and benefits of leaving network contracts, emphasizing the importance of a robust new patient replacement mechanism to sustain practice growth. The dialogue also …

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#157 How Cloud-Based PMS is Transforming Dental Practices | Planet DDS 25:22

3M ago25:22

25:22

In this episode of Dental Marketing Theory, Gary and guest Mike Huffaker discuss the impact and advantages of cloud-based practice management software (PMS) in the dental industry. Mike shares his journey from tech sales to the dental sector and explains how cloud technology is revolutionizing dental practices by offering better integration, real-t…

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SearchGPT Will Change Dental Marketing Forever 4:57

3M ago4:57

4:57

On this episode of BUZZ, we examine how Search GPT is poised to revolutionize Dental Marketing by challenging Google's dominance in search. We explore the importance of leveraging available AI tools and creating quality video content to enhance visibility and attract new patients to your Dental Practice in the rapidly evolving digital landscape. Sh…

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#156 Importance of Growth Mindset for Dentists with Dr. Kevin Kremer 18:33

3M ago18:33

18:33

In this episode of Dental Marketing Theory, Gary interviews Dr. Kevin Kremer, an active dentist and consultant in the dental industry. Dr. Kremer shares his journey from following in his family's footsteps to becoming an entrepreneur in dentistry, focusing on the importance of mindset for personal and professional success. He emphasizes the value o…

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A New Era For Influencer Marketing Is Upon Us 10:36

3M ago10:36

10:36

On this episode of BUZZ, we explore the emerging significance of micro-influencers in Dental Marketing, emphasizing their potential to engage local communities effectively. The discussion highlights a recent acquisition in the influencer marketing space, signaling a transformative shift toward more personalized and data-driven marketing strategies …

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Answer Engine Optimization 5:01

3M ago5:01

5:01

On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future …

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Special Episode: 3 Years of Dental Marketing Knowledge in 40 Minutes 43:37

3M ago43:37

43:37

Join us for a special anniversary episode of Dental Marketing Theory as we celebrate three years of insightful conversations with a compilation of our top 10 episodes from this past year. Dive into a variety of topics with industry leaders like Teresa Duncan, Chad Johnston, and Dr. Marc Cooper, discussing everything from dental insurance and patien…

1
The One Thing Is It's Never Just One Thing 6:21

3M ago6:21

6:21

On this episode of BUZZ, we explore the multifaceted nature of Dental Marketing, emphasizing that successful patient acquisition is rarely due to a single factor but rather a combination of improvements across various elements. The discussion highlights the importance of continuous enhancement in areas such as website design, SEO, and patient exper…

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Jumpin' Jack Flash - A Conversation with Special Guest Dr. Ringer 41:53

4M ago41:53

41:53

On this episode of BUZZ, we have a conversation with Dr. Jack Ringer, who shares his journey in dentistry and the importance of mentorship and community through Spear Education. He emphasizes the importance of in-person continuing education, the fulfillment derived from AACD Accreditation, and the value of providing a remarkable patient experience.…

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#155 Dental SEO Secrets to Skyrocket Your Practice Growth 41:48

4M ago41:48

41:48

Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discov…

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How To Use ChatGPT To Create Attention-Grabbing Dental Marketing Content 6:18

4M ago6:18

6:18

On this episode of BUZZ, we explore how Dental Practices can harness the power of ChatGPT to craft captivating and compelling content. The conversation encompasses actionable insights and innovative strategies for employing AI to elevate marketing initiatives within your Dental Marketing. Show Produced by Dentainment https://dentainment.com/ Dentai…

1
Every Click Counts 4:28

4M ago4:28

4:28

On this episode of BUZZ, we discuss the importance of optimizing Google AdWords for Dental Practices to effectively attract new patients. Key recommendations include refining location settings, understanding keyword phrase matches, and ensuring effective ad creative to maximize return on investment. Show Produced by Dentainment https://dentainment.…

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#154 This Will Save You Thousands $$$$ on Dental Supplies! 16:40

4M ago16:40

16:40

In this episode of Dental Marketing Theory, Gary talks with Michael McCoy, co-founder of Dental Collective, about his journey from working in the dental industry to launching a purchasing organization aimed at leveling the playing field for independent dental practices. Michael explains how Dental Collective enables small practices to access bulk p…

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The 4:30 AM Club with Brad Braman, DMD, MBA of Empowered Dentist 27:48

4M ago27:48

27:48

On this episode of BUZZ, we are joined by special guest Brad Braman from Empowered Dentist to explore the advantages of rising early and cultivating a morning routine. The conversation highlights how initiating the day with gratitude and a structured routine can enhance productivity and overall well-being, ultimately fostering a greater sense of fu…

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Remixing Your Dental Content 5:23

4M ago5:23

5:23

On this episode of BUZZ, we discuss the importance of remixing and repurposing existing dental content to create fresh marketing materials. We explore various strategies for transforming old blog posts, videos, and images into new formats such as social media posts, infographics, and YouTube videos, emphasizing the value of leveraging content you a…

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# 153 Maritza Duran’s Path from Dental Assistant to Consultant 21:26

4M ago21:26

21:26

In this episode, Gary talks with Maritza Duran, CEO of MDent Consulting, who shares her journey from starting as a dental assistant to advising associate dentists on launching their own practices. Maritza discusses the challenges and opportunities of transitioning from working under someone to owning and expanding dental practices. The podcast delv…

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Maximize Your Google Rankings With Directory Listings 5:35

4M ago5:35

5:35

On this episode of BUZZ, we discuss how to maximize Google rankings for Dental Practices using directory listings. We emphasize the importance of consistent information across all directories, fully completing profiles with accurate details, and leveraging opportunities to add images, videos, and links back to your Dental Practice Website. https://…

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#152 The Power of Seamless Patient Financing in Dental Practices 23:08

4M ago23:08

23:08

Gary speaks with Adrian Valente, Director of Training and Enablement at Sunbit, to explore the impactful ways Sunbit leverages financing tools in various service industries, particularly in dental care. Adrian shares insights into the challenges and opportunities of introducing financing solutions in dental practices, emphasizing education and the …

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I've rowed 1.5 million meters in 18 months and how I take that success to my business 11:42

4M ago11:42

11:42

I can learn a lot by what I accomplish in other areas of my life and apply them to my business. Here's how I apply rowing 1.5 million meters in 18 months has changed my perspecitve on my business.

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What a Great Book, Atomic Habits! 13:01

4M ago13:01

13:01

I've read this a couple of times and implemented many of the strategies. My life has totally changed!

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Consistency Is The Key With Your Dental Content 3:39

4M ago3:39

3:39

On this episode of BUZZ, we explore the critical role of consistency in crafting compelling Dental Marketing content, underscoring the necessity of generating one distinctive piece of content weekly to amplify social media engagement and catalyze new patient acquisition. We also illuminate the advantages of fostering a collaborative content creatio…

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