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There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message….are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.B ...
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In this episode of Green About Media, guest host Nadia Koski interviews Dr. Catherine Cunningham, founder of Natural Intelligence, as she discusses her journey in creating a sustainable production company. The discussion covers topics such as emphasizing the need to be in service to the community and nature and designing projects that are complemen…
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In this conversation, Phil interviews Ines Talavera, the Public Policy Manager at IAB Europe, about sustainability regulations in the European Union. They discuss the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the Green Claims Directive Proposal. Ines explains the importanc…
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Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon…
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In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis. We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs. Dimitris and go through and discuss his …
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In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan. He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change. If you do nothing else today for sustainability then go and check out this free…
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In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years o…
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Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria. The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strict…
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Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from IAB Europe, Policy Matters with host Inez Talavera De La Esperanza The interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping b…
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Summary Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of dig…
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In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. She shares her background and journey, as well as the process of pitching and funding her idea to make it a reality. Stephanie explains the day-to-day activities of the unit, including consulting advertisers…
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Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact. Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations. Join host Phil McDowell in this introduction episode as he introd…
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Welcome back for Part 2 of this special episode on Decarbonising Digital Media. In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero. Guest co-produced with Nadja Wolff. Further Reading: EU Carbon Policy and Targets Ad Net Zero GARM Sustainability Acti…
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Welcome back to Green About Media. It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months. In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn …
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Welcome to the season finale of Green About Media, the podcast where we explore sustainability in digital advertising, climate change, and the impact of technology on our planet. In this episode, Ara and Phil take sides to explore the potential best and worst case scenarios of everything discussed so far. Ara's sunny disposition is a natural fit fo…
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Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table. Things like AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainab…
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Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social? In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourf…
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This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3. In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising. The digital marketing industry is uniquely positioned to be the first global industry to becoming enti…
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Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers. We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as wi…
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In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one? The answer is yes, and it's pretty big. But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference. References: https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/# ht…
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The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it? In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the…
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As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person. This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, n…
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The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar. In this episode you introduce to you the new show and…
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Introducing Green About Media, a brand new podcast from The Digital Distillery. In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come fro…
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