最佳Hates Marketers播客 (2024)

1
Know Your "Enemies" — A Practical Guide to Competitive Intelligence 55:11

3d ago55:11

55:11

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-…

1
How to Make Products That Stick (With PepsiCo's Chief Design Officer) 54:02

10d ago54:02

54:02

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind…

1
Stop Wrestling With Pricing: How to Set Prices Customers Want 1:00:19

17d ago1:00:19

1:00:19

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) email…

1
How to Find SPICY Angles That The Right People Cannot Ignore 1:01:04

24d ago1:01:04

1:01:04

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways: Avoid the laun…

1
How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) 55:48

1M ago55:48

55:48

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap…

1
The BS-Free Guide to Building Communities That Last More Than 3 Months 56:17

1M ago56:17

56:17

In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitm…

1
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas 53:00

2M ago53:00

53:00

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination. (00:00) - Intro (01:43) - Why you shouldn'…

1
How to Find Undiscovered (Yet Profitable) Niches 53:10

2M ago53:10

53:10

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heart…

1
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow 56:54

2M ago56:54

56:54

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE. She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podca…

1
How to Grow an Audience When No One Seems to Listen 52:00

2M ago52:00

52:00

In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resi…

1
How To Have the B*lls To Do What You REALLY Want 54:29

2M ago54:29

54:29

Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland. Topics Covered: (00:00) - Intro (01:45) - The price of not following your guts (06:51) - The benter Dublin vs Cork (09:15) - The turning point for success (15…

1
How to Build an UNIGNORABLE Personal Brand 45:31

3M ago45:31

45:31

Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US governmen…

1
How to Have Better Ideas (Lessons From The Onion’s Creator) 51:41

3M ago51:41

51:41

Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com. Topics Covered: (00:00) -…

1
How to Shake Up Industries That Hate Change (4 Principles) 38:57

3M ago38:57

38:57

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need. Topics Co…

1
How April Dunford Built a 7-Figure Solo Consulting Biz 52:48

3M ago52:48

52:48

In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. The story goes like this. On December 15, 2017, an email from a Canadian friend landed in my inbox, “If you're looking for suggestions for upcoming interviews, have you looked into April Dunf…

1
How to Embrace Your Weirdness & Make Money From It 1:02:09

4M ago1:02:09

1:02:09

Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies…

1
This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How] 48:02

4M ago48:02

48:02

A mother of three and author, Rosey Davidson is the Founder and CEO of Just Chill Baby Sleep, a UK-based infant sleep consultancy specialising in straightforward, no-BS advice for parents. Starting her business from her kitchen table, Rosey won over celebs, grew to 300k fans, and has risen to become the UK's top Sleep Consultant. Topics Covered: (0…

1
4 ½ Psychological Biases Every Marketer Needs to Know 48:20

4M ago48:20

48:20

Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and comparethemarket, before founding Astroten, a consultancy dedicated to leveraging behavioural science in marketing. With a robust twenty-three-year tenure in the marketing domain, Rich…

1
How to Build an Authentic Social Presence Without Sounding Like a Bro 46:30

5M ago46:30

46:30

Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and current Co-Founder and Instructor at Power Your Platform, Erica's impact on the industry is undeniable. With over 3 million words under her belt, she's a revolution …

1
How to Build A Marketing Community (Without Spam Or Pyramid Schemes) 49:04

5M ago49:04

49:04

There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A community is in no way a sales funnel – it’s a place for people to connect, talk, and network. Today, we’re joined by Lo…

1
Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries 47:49

5M ago47:49

47:49

Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water. After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her ve…

1
A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business) 46:09

5M ago46:09

46:09

He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Dev…

1
How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz 54:09

5M ago54:09

54:09

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered: (00:00) - Intro (02:55) - The story of the 1-Page …

1
How to Impress Every Time You Speak (5 Unusual Public Speaking Tips) 46:03

6M ago46:03

46:03

Even industry experts in any field struggle with public speaking; it’s not something that comes naturally to everyone, so don’t feel disheartened or embarrassed over it. But how do we turn that very fear and anxiety into confidence? Nausheen Chen, Public Speaking Coach at Speak as a Leader, is an absolute legend in the world of public speaking who …

1
How Jonathan Stark Runs a $400k Business Working "Just 5h/Week" 56:11

6M ago56:11

56:11

Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week, all whilst doing away with the concept of charging money for time. I know, I know, it sounds too good to be true, but all amazing stories start off that way. Jonathan Stark is the “…

值得一听的播客

Hates Marketers播客

值得一听的播客

1
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

1
Know Your "Enemies" — A Practical Guide to Competitive Intelligence 55:11

1
How to Make Products That Stick (With PepsiCo's Chief Design Officer) 54:02

1
Stop Wrestling With Pricing: How to Set Prices Customers Want 1:00:19

1
How to Find SPICY Angles That The Right People Cannot Ignore 1:01:04

1
How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) 55:48

1
The BS-Free Guide to Building Communities That Last More Than 3 Months 56:17

1
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas 53:00

1
How to Find Undiscovered (Yet Profitable) Niches 53:10

1
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow 56:54

1
How to Grow an Audience When No One Seems to Listen 52:00

1
How To Have the B*lls To Do What You REALLY Want 54:29

1
How to Build an UNIGNORABLE Personal Brand 45:31

1
How to Have Better Ideas (Lessons From The Onion’s Creator) 51:41

1
How to Shake Up Industries That Hate Change (4 Principles) 38:57

1
How April Dunford Built a 7-Figure Solo Consulting Biz 52:48

1
How to Embrace Your Weirdness & Make Money From It 1:02:09

1
This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How] 48:02

1
4 ½ Psychological Biases Every Marketer Needs to Know 48:20

1
How to Build an Authentic Social Presence Without Sounding Like a Bro 46:30

1
How to Build A Marketing Community (Without Spam Or Pyramid Schemes) 49:04

1
Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries 47:49

1
A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business) 46:09

1
How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz 54:09

1
How to Impress Every Time You Speak (5 Unusual Public Speaking Tips) 46:03

1
How Jonathan Stark Runs a $400k Business Working "Just 5h/Week" 56:11

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