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The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers. In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business. I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.
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In this week's episode, I cover the simple online fitness coaching model to help you hit your first six figures per year. Most coaches overcomplicate things, jumping from one shiny tactic to another without mastering the fundamentals.
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In this week's episode, I cover part three of my journey living in Dubai for two years. I'll share the ups, downs, and what my wife and I have learned about building a life and a business here. From the unique energy and positive mindset to the challenges of Dubai's summer heat, I’ll dive into the realities of moving as a fitness professional.…
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In this week’s episode, I cover my advice to online fitness professionals under 25. I’m sharing insights from my 25-year journey in fitness, from the early days of personal training to scaling a global business mentoring coaches worldwide. I dive into five essential lessons that could help you avoid common mistakes and fast-track your progress in t…
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In this week's episode, I cover one of the biggest mistakes online fitness coaches make: focusing too much on quick wins and ignoring the importance of building trust. I break down the concept of a marketing funnel, explaining how relationships are nurtured over time and why that trust is crucial for turning followers into clients.…
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In this week's episode, I cover Instagram engagement strategies. Now, a lot of online fitness coaches think engagement is just about likes, comments, and saves, and while that's important, there's more to it. Engagement is any action taken on your content, and today I'm going to break down five ways you can boost that engagement.…
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In this week's episode, I cover six common money-making mistakes that online fitness professionals make when building their coaching businesses. These are things I’ve seen over the years, and they come up time and time again.
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In this week's episode, I cover how to retain your coaching clients for at least a year. Whether you're a new coach or an established one, keeping clients long-term can transform your business.
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In this week's episode, I cover how to buy back your time, a concept that became familiar to me through Dan Martel, an entrepreneur who is ruthless with time management. I share how becoming more efficient and delegating tasks allowed me to focus on my core genius—training my team, teaching what I know, and developing my sales team.…
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In this week's episode, I cover how to discover your why, mission, and purpose. After over 25 years in the fitness industry, I've learned that staying true to who you are and understanding why you do what you do is essential for making real progress.
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In this week's episode, I cover the five reasons why you won't make it as an online fitness coach. These points will either make or break your career. If any of these sound familiar, they will be the bottleneck holding you back, and you need to fix them.
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In this week's episode, I cover how to get more attention on your social media. Attention means more people seeing your stuff, more opportunities for engagement, and more chances to speak to people.
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Episode 344: Mastering the Entrepreneurial Mindset with Rachel Godfrey (Dubai Live Edition 2023)
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In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year. We cover her incredible journey from physiotherapist to strategic and high-performance coach for entrepreneurs.
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In this week's episode, I cover MRR versus high ticket sales for online coaching businesses. I break down what each model is, who it's for, and my personal experiences with both. Whether you're looking for predictable monthly income or aiming for bigger cash collections upfront, this video will help you decide.…
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In this week's episode, I cover how to beat procrastination by helping you break past feeling stuck and getting sidetracked. I'll explain how inspiration, which comes from having a clear vision, plays a key role in overcoming procrastination. By setting detailed goals for your personal and professional life, you can stay energised, focused, and rea…
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In this week's episode, I cover the five mistakes that online coaches make when they're earning under 10k a month. From my 10 years of mentoring, I’ve seen these issues hold coaches back, leading to low confidence and struggling businesses. I talk about pricing, sales skills, self-improvement, mentorship, and coaching quality.…
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In this week's episode, I cover 5 types of content every professional coach should share on social media. Your content must reflect this high value to attract clients willing to pay more. I’ll walk you through 5 key types of content: life lessons, education, breaking down beliefs, showcasing results, and documenting your journey.…
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In this week's episode, I share one of my presentations from our 2024 event in London. I cover how you can monetise what you do, improve your sales calls, and master the skill of sales to help your business thrive. This talk dives into the importance of having conviction, understanding your clients' needs, and providing clear solutions to their pro…
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In this week's episode, I cover how I plan for a high-performance day. I'll give you a peek into my daily routine that keeps me efficient, effective, and allows me to enjoy all aspects of my life. I'll share what I've learned over the last 15-20 years, so you can take bits and pieces to figure out your own high-performance day.…
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In this week's episode I cover how to develop your team and hire the right people for your business. Your team are your dream. If you're scaling your business, team people are key to get where you want to be. I'll share a 10-step framework to help you hire, develop, and manage a solid team.
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In this week's episode, I cover marketing a multi seven-figure coaching business. I’ll take you through our marketing strategies for scaling, from building a strong team to executing effective marketing principles.
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In this week's episode, I cover how to pitch inside DM chat. Many coaches lose conversations at the pitch and miss booked calls. I talk about the importance of DMs for building and scaling your online coaching business. I explain the different stages of DM chat and how to move from an opener to booking a call.…
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In this week's episode, I cover what our highest earning coaches are doing to scale their online coaching businesses. I want to talk to you specifically about marketing and what goes beyond DMing and outbound marketing. A lot of coaches work their way up to consistent 10k months, but scaling further requires a solid marketing strategy.…
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In this week's episode, I cover dealing with the "I need to speak to my partner" objection that comes up at the end of sales calls. I'm here to help you understand how to handle this because it's often just a smoke screen for uncertainty. I'll walk you through what to say, how to manage this objection, and why it usually means there's something els…
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In this week's episode, I cover what no one tells you about online coaching. I want to be very honest and real with you, not to discourage you, but to manage your expectations. I'll discuss the upsides and downsides, the importance of digital marketing, spending time on your laptop, the necessity of sales skills, developing emotional resilience, an…
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In this episode, I cover building an inspiring vision. I'll show you how to create a framework to help you navigate the next 90 days, 6 months, and 12 months. My own career in the fitness industry is the result of having a clear vision. In the early days, my vision wasn't detailed, but now, it's crucial for success.…
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In this episode I cover the connection between your results and earning money in the fitness industry. I'll share my month-by-month strategies that have helped me improve my results over the years.
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In this episode, I cover 10 income-generating tasks. I talk about auditing your daily activities to ensure you're focusing on tasks that bring in revenue. Many fitness professionals get to the end of the day, having only worked on what inspires them, like coaching and training.
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In this episode I talk about making the switch from personal training to online coaching. I share my own story of working 15 years as a personal trainer and how things changed with the rise of online coaching.I’ll explain how today's social media and digital tools can help you earn more money, build your brand, and reach more people. The video outl…
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In this episode, I cover how to increase your revenue without adding more clients. I'll introduce you to a method I call 'farming,' which allowed me to double my income while maintaining a stable client base.
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In this episode, I cover a very simple method that will help you earn more and save a lot of stress. I'm going to take you back over 15 years to a consult I had with the late Charles Poliquin , where a discussion about my rates and the results I provide my clients led to a major shift in how I value and charge for my coaching. You'll learn why char…
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In this episode, I cover how to fix your churn rate and keep your customers from leaving. Many fitness professionals tell me they want more clients and to grow their business, which is fantastic. However, I always ask them about their churn rate, or how many clients they're losing. Surprisingly, many don't know this crucial number.…
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In this week's episode, I cover why online coaches often struggle with sales and outline five common mistakes. I discuss the importance of maintaining your coach persona rather than switching to a salesperson mode during client calls. Learn how staying authentic, listening more than talking, controlling the conversation, and avoiding assumptions ca…
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In this week's episode, I cover how I fixed low self-confidence and how you can do the same. It's not about labelling yourself as someone with low self-confidence across the board but recognising where you specifically feel less confident. Through my journey from doubting my capabilities to coaching hundreds and hundreds of online coaches, I'll sha…
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In this week's episode, I talk about how to improve your DM conversations, so you can get more booked calls and clients. Every day, my team and I help coaches to improve their ability to send DMs (Direct Messages). We call it DM mastery.
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In this week’s episode I cover the importance of choosing the right business coach or mentor. One common mistake I see coaches make is joining coaching programmes without being ready for the commitment it requires to drive their business forward. Business coaching isn't just about making money; it's about achieving results and building a sustainabl…
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In this episode, I cover whether the online coaching world is too saturated. A lot of coaches out there are worried that it's too crowded to start or grow their online coaching business. It's not about how many people are doing it; it's about how many are doing it well. There's a ton of average stuff out there. What matters is where you fit in. Are…
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In this episode, I cover how to increase your sales by shifting away from traditional objection handling and towards a more effective approach. I introduce the 'perception breaking method' to be able to handle doubts, fears, time constraints, and lack of support early in sales conversations. By focusing on changing prospects' perspectives and addre…
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In this week's episode, I talk about how to avoid burnt out. You might be feeling like you need a big break from everything because you're just too tired and not happy, but you need to look deeper into why this is.
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In this episode, I'm talking all about my morning routine. I've seen a lot of episodes out there about what people do in the morning, and I thought it's time I shared mine. I'm going to tell you what I do right from when I wake up, why I do it, and how it's changed things for me. This isn't about copying someone else's routine; it's about asking my…
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In this episode, I cover 5 habits that are keeping you from earning more money. Many don't realise these habits are holding them back financially. I also talk about prioritising your business data over just client success, the importance of raising your prices to match your worth, surrounding yourself with growth-minded individuals, shifting from m…
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In this episode, I cover the essential shift needed for online coaching success in 2024. I've seen too many fitness professionals focus solely on building an audience, missing the mark on what truly builds a coaching brand. I also mention how influencer-style marketing can work for you, but with a genuine influence and professional coaching.…
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In this episode, I cover how to find your own pace in building and scaling your coaching business. I also cover the idea that there's no one-size-fits-all approach to success. You'll learn how to set realistic goals and expectations for yourself, avoiding the common pitfall of comparing your journey to others. Whether you're looking to make a huge …
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In this episode I cover how to love your coaching business with 6 easy tips. I've been in the fitness industry for over 24 years and I know it can be tough to stay happy with your work. In this video, I share the key things I've learned to keep your clients happy, make your work easier, and enjoy what you do every day.…
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In this week's episode I cover the 5 transformative steps that reshaped my life and could change yours too. From setting new personal standards, inspired by mentors like Tony Robbins and Charles Poliquin, to vision planning and building a personal brand, these strategies helped me to success.
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In this week's episode, I cover how to get your first 5 clients as an Online Coach who just started, and establish a sustainable business model. I also cover the importance of not just short-term tactics, but also long-term planning for consistent client growth.
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In this episode I cover 6 steps on how to transition from a solopreneur managing 50+ clients to developing a high-performance team. I share insights from my experience, including the necessity of hiring coaches, setting up effective company structures, and implementing systems for managing larger teams.…
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In this week’s episode, I've shared with you why and how to increase your prices as your career develops. Drawing from my early experiences attending seminars by Charles Poliquin, a significant mentor in my journey, I learned valuable lessons about valuing my work and expertise. I vividly remember consulting with Charles and the #1 advice he gave m…
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In this week’s episode, Health, Wealth, Business, and Mindset lessons from my 23-year journey in the fitness industry. I recently shared these insights with our clients and guests at the Dubai Live Coaching Concierge event, and now I'm excited to share them with you.
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In this episode I share a heartfelt reflection to my younger self, examining the significant changes and realisations I've experienced over the past 24 years as a coach. At 46, I look back on my journey from being a 21-year-old with distinct views on life, family, and money, to now, where I understand their true value.…
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In this episode, I share 5 essential strategies for retaining clients in your fitness business, focusing on how to keep them engaged and satisfied over the long term. While attracting new clients is important, retaining them can lead to better outcomes and reduce the need for constant sales efforts.
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