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Elevated Visibility is THE podcast for simplified SEO marketing strategies, stories, and soul-searching for product based businesses, makers and female entrepreneurs. We’re here to demystify and simply e-commerce SEO and organic search marketing, and shift your perspectives around marketing, woo, human design, business, and so much more! So let's peel back the layers and the bull**** around search engine optimization and creating expansive visibility (and discoverability) for your brand or b ...
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Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the p…
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If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must. Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any ter…
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I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. Whether you are going the DIY route for your SEO, or you're just looking to…
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There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them. So, in today's episode of Elevated Visibility, we are going to talk…
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If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would compl…
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If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you. Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your websi…
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In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. So, today, we are going to tal…
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If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as th…
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If you have a business that relies on search engines in any way, shape, or form, whether you're a product-based business or you're a service-based business, listening to this episode is a must for you. There are so many changes happening right now in the online digital space, it’s been difficult to keep up with everything and bring the information …
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If you have a small business that sells products, be they physical or digital, and want to get more visibility and more sales, this episode of Elevated Visibility is for you. Today, we’re talking to the awesome Monica Little, Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now helps …
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If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to making sure that you are set up for success no matter the time of …
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If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the power of evergreen content, aka legacy cont…
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Welcome back to The Elevated Visibility Podcast! It’s Season 3 of the podcast and we’re kicking things off during the month of July with all things Q4 Prep. So, if you are a product-based business, eCommerce, or a business that has a busy Q4 make sure to tune in every week to make sure that you are set up for success to maximize this time of year. …
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In today’s episode of Elevated Visibility, we’re going to talk about the new era of search and SEO that’s coming with the integration of Generative AI into Google Search that was announced at the Google I/O Conference 2023 last week. I'm almost more excited than I am petrified. Tune in to discover what search is going to look like with this update …
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If you are a maker or product-based small business owner who is developing your product and selling it wholesale, this episode of Elevated Visibility is for you. Today, we’re going to talk to the amazing Kristen Fisher, who is the founder of the six-figured gifting business Bocu, a retail strategy coach for makers and independent retailers, and the…
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If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you. Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce desi…
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Hello and welcome to today's episode! Today we are going to dive into a topic that has been on the rise with the advancement of technology: Harnessing the Power of ChatGPT and AI. ChatGPT is changing the internet landscape and it's constantly being shoved in our faces. We will be discussing how chat GPT is changing the future of search engine optim…
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This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation. We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point…
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This episode is something a little different and a lot more personal and vulnerable than my usual content. I had something completely different planned but some recent struggles I’ve had with my generalized anxiety and PTSD made my plans change. This episode is really just to say that if you are struggling with this too, I see you, I'm holding spac…
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We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need. Your content needs to be meeting your user’s needs and expectations. If there is nothing else you do for your SEO strategy, this is the one pie…
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So many of my clients come to me because they’re struggling to repurpose content. The key to successful content repurposing is starting with long-form legacy content rather than micro-content. Legacy content is going to form the foundation for almost every single thing you’re doing on every single platform. Never heard of Legacy Content? Then tune …
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Welcome back to the Elevated Visibility Podcast. Today, we have Cait Howard as a guest and we're going to talk about something really fun – how to leverage your podcast for lead generation. If you’re into podcasts, if you have a podcast, and especially, if you’re thinking about starting a podcast, listen up. In this episode, we’re not only talking …
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In today’s episode of Elevated Visibility, I have a very special guest and friend of mine, Jessica Smith. She is a mom of two, wife, coffee addict, podcast host, and Accountability Coach, who helps women create and maintain healthy habits within their fitness, nutrition, and overall well-being. Not to look a certain way but to feel amazing in their…
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E-Commerce SEO: How to Optimize Your Product Pages for Search Engines and Boost Your Visibility Online
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Today, we're going to talk about optimizing your e-commerce product pages not only for SEO, but also for conversion. If you've been listening for any length of time, you might have noticed that I'm starting to lean pretty heavily into e-commerce, SEO, and optimization this season. And that's because I really love e-commerce SEO and because the bulk…
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If you're a solopreneur or a small business owner with a small team, this episode will be especially helpful for you. Getting started with SEO can feel really challenging sometimes because you're not really sure where to begin. But knowing how to create an SEO plan for your business to actually start moving the needle when it comes to your visibili…
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Social media ads get all of the glory. I get it, they are a little bit sexier than Google Ads, but if your business is in the right place and you have the budget, running Google Ads can be a game changer for your business. You all know by now that I’m a holistic SEO expert, but what many of you may not know is that, in addition to SEO, I have also …
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If you are an entrepreneur and a mom or mom-to-be that struggles to balance all the things, this episode is for you! It’s HARD to make sure you have the right amount of time with your kids and your spouse or partner while giving your business and your clients what they need to thrive, and still carving out time for yourself because we all know that…
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If you are an eCommerce store owner, product-based business and you are on Shopify, this little episode is for you. I cannot tell you how many successful eCommerce stores are leaving money on the table by not optimizing their websites for search engines. So, in today’s short and sweet episode of Elevated Visibility, I’m going to share with you some…
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Everybody has a story. Everybody has something of value to share. But do you know how to harness that power within yourself to elevate your visibility? In today’s episode of Elevated Visibility, we have an amazing and awe-inspiring guest, Michelle Kuei. She is an international speaker, certified Visibility Coach, content marketing strategist, and a…
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ChatGPT was launched on November 22, 2022, and it's been a hot topic of conversation among many marketers, coaches, and online business owners since. However, I feel like the hard conversations about this topic are not being had because people want to find an easy way or a quick fix, and they're not really thinking about the implications of that. S…
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Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and full of gems. I love sharing the real nitty gritty, behind the scenes, so today we're going to do a little client case study. I'll talk about an eCommerce client of mine from December 2022 that was a Done For You SEO project and I’m sharing the things we did to elevate her…
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Welcome back to The Elevated Visibility Podcast! I am so excited to be here for Season 2 and I’m kicking things off with something I’ve been wanting to talk about for a while, so buckle up. Today, we're talking about TikTok SEO, if it is even really a thing, and if it is something that you need to think about or integrate into your overall marketin…
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If you are somebody who’s been feeling like they are just going through the motions in their business or whose business still doesn’t feel quite right or aligned despite all the expert guidance and advice you’ve received, this episode is 100% for you. In today’s episode of Elevated Visibility, I’m here to talk about something that has been really t…
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If you want to learn how to increase your confidence and improve your visibility as an entrepreneur, this episode is for you! Let’s deep dive into some inner work to overcome past trauma, increase your self-confidence and help you connect with clients that are in alignment with your energy and values. In today’s episode of Elevated Visibility, I ha…
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Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and packs quite a punch. We are currently in the throes of Q4, so I'm going to talk to you today about planning for Q1. I’m sharing three actionable tips that are going to help you better prepare your strategy for the next quarter and that you can do in an hour or less. These …
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When you look around at the advice out there, at the books, the blogs, the podcasts, it can be really confusing if you’re a product-based business owner or maker. So much of the advice is centered around service-based businesses, personal brands, and influencers because that's what's on the rise, but the strategies that work for those will not work…
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If you are somebody who has trouble finding things to write about when you create content for your business or if the content you are creating has not been helping you establish the authority and expertise you are looking for, this episode is 100% for you. We are starting out a new quarter, so in today’s episode of the Elevated Visibility Podcast, …
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Have you ever thought “there’s got to be a better way to do business than this!”? Well, I’ve got you covered. Today’s episode of Elevated Visibility may very well be one of the best ones this season. I had a super fun and transformative chat with Lindsay Johnson aka The Radical Connector, a marketing and sales coach who teaches service-based busine…
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If you’re somebody who is just starting out in your business or entrepreneurial journey or are looking to diversify your traffic and reach new audiences, this episode is 100% for you. For a lot of people, SEO is sort of an afterthought, a Step 2, or something they’ll think about down the line. But this perspective is WRONG. So, in today’s episode o…
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“When women really can live their most confident lives, we can conquer the world.” - Jenny Zook Contrary to what a lot of people believe, investing in clothes and having style and fashion is not about others, it’s about YOU, about how the clothes make you feel, and about how they make you show up. Your personal style is a skill and can be an amazin…
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In today’s episode of the Elevated Visibility Podcast, we’re going to talk about what you need to know to scale your e-commerce business. Tune in to this nitty-gritty, quick training, where we’ll cover a lot of different topics that you should be paying attention to increase your conversions and give you that competitive advantage you’ve been looki…
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If you are somebody who's ready to scale your business, this episode is for you! There are three ways that social media might be holding back your business and keeping you from scaling and taking it to the next level. I have also fallen into all of these traps (including right now), which is exactly why I’m talking about them in today’s episode. Tu…
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All new entrepreneurs want to find a fancy tool, cool trick, or something that’s going to be the answer to make their business easy and successful. Turns out that doesn’t exist, but in today’s episode of The Elevated Visibility Podcast, you’ll find the next best thing. Join me and our very special guest, my mentor and friend, Holly Haynes as we tal…
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Today, on the Elevated Visibility Podcast, we have a very special guest, Mallika Malhotra. Get ready to learn a lot from this award-winning brand strategist, as we talk about what’s behind creating a stand-out brand, the benefits of finding your power niche and connecting with your ideal client, and much more! In this episode: Mallika’s journey fro…
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Have you ever worried that if people get too close to you or your business they will see the real you and won’t want to be your friend or client anymore? Well, join me in today’s episode of the Elevated Visibility Podcast as we dive into this nitty-gritty side of life. I’ll show you some sneak peeks into the real me and discuss my relationship with…
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In today's episode of Elevated Visibility, we have an amazing guest, my friend, Michelle Reynolds. We’re talking about following our gut and pursuing our dreams, empowering women to take control of their health, lives, and businesses, a holistic approach to toxin-free living and improving our health, and much more! In this episode: Michelle’s inspi…
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Today, on the Elevated Visibility Podcast, we’re having a really important conversation about horizontal aggression against women, especially in the online space. I’m sharing a story about a job I had over a decade ago. I was reminded of this incident the other day as I was working on a new offer that I'll be launching at the end of August. It was …
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In this episode of Elevated Visibility, we are doing a special duel episode with Ruthie Sterrett from The Consistency Corner, as well as, having guest Kristen Fisher of Shop Bocu. Join our retailer roundtable as we discuss planning and marketing solutions for product-based businesses. In this episode: How Kristin, Nina, & Ruthie navigated through w…
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In this episode of Elevated Visibility, we’re having our first guest, my very good friend, Kathy Mead Fronheiser. We are going to chat about being a woman entrepreneur, health and wellness for women over 40, and navigating the mompreneur online world when you’re not a mom. In this episode: How Kathy started as an entrepreneur and Health Coach Healt…
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If you want to leverage the content you already have, or create new content that you know will be extremely valuable to your audience, you might be thinking of creating blog posts. But I know the idea of creating long-form content can be completely overwhelming. If when you sit down to create content for your business, you find yourself staring at …
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