最佳Podcast Production Pros播客 (2024)

1
Should I Really Use Dynamic Ads for Mid-roll Sponsors? 12:15

1M ago12:15

12:15

I wouldn’t call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at the time. There are a few scenes I remember vividly from the movie. One is the scene where they’re in the car, the water rippling as the T-Rex approaches. The other is a com…

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The Tools for Podcasters Guide is Live! 21:39

1M ago21:39

21:39

When I came up with the idea for Podcast Workflows — nearly a year ago at CEX 2023 — one of the aspects of the site was to have a “Tools” page — something that could showcase the tools used in the deep dives I was doing. But I didn’t want to rush it. I wanted to focus on the content and see where the site went. Well, I'm happy to announce that the …

1
What Makes Good Podcast Artwork in 2024? 26:15

2M ago26:15

26:15

One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets walked all over at work — and she decides to do something about it. With Tom Petty’s American Girl playing, she wrecks her room. She changes her look. She goes back to the hospi…

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The Digital Storytelling Aspect of Podcasting 26:08

2M ago26:08

26:08

A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look i…

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Thinking About Spotify, Exclusivity, Call Her Daddy, and Joe Rogan 14:57

3M ago14:57

14:57

Spotify has made a couple of big announcements this month. First, their second-biggest show, Call Her Daddy, ended exclusively rights. While the show will still be a Spotify show, it will be widely distributed (though video will still be exclusive to Spotify). Then, the following weekend, the same thing is happened with The Joe Rogan Experience (JR…

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What I Learned Doing a Daily Podcast 16:07

4M ago16:07

16:07

As I write this, I feel stuck between two idioms. The first is, “Shoot for the moon, and you’ll land among the stars.” The second is, “he’s always swinging for the fences.” The former has a positive connotation. If you aim high, even if you fall short, you’ll still do something great. The latter can be negative. You’re constantly trying to hit a ho…

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Give Your Listeners the Gift of Clear Audio with Riverside 6:19

5M ago6:19

6:19

Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things: Use Skype + eCamm Recorder (RIP) to record my audio cleanly. Send my guest clear instructions on how to record their audio with either Quicktime on the Mac, or Voice Recor…

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Should We Stop Repurposing Content (and Start Repurposing Ideas)? 6:48

5M ago6:48

6:48

At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content across multiple platforms. More people (myself included) are keeping video on for their podcasts to create clips from podcasts. With AI tools, that bec…

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How to get More Comfortable Behind the Mic 7:56

5M ago7:56

7:56

On my wedding day, I was standing inside the church, in front of the altar, welcoming the 200+ guests we had invited as they came in and found their seats. My friend Alex came up to me at some point at said, “Joey — you look so calm and comfortable. On my wedding day, I was a nervous mess.” It’s true. I was feeling great on my wedding day; I didn’t…

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Upgrade’s Short Form Strategy is Worth Trying 7:12

5M ago7:12

7:12

Upgrade is one of my favorite podcasts to listen to for Apple and tech industry news. I think they have some of the most measured takes and don’t fall victim to hyperbole. One interesting thing about Upgrade and many (if not all) of the shows on that podcast network, Relay.fm, is that the hosts don’t see each other. They keep the video off, even fo…

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Voxalyze: The Google Analytics of Podcast Stats 8:21

5M ago8:21

8:21

One thing that’s as sure as the sunrise during the Christmas season is that kids and adults alike will look at the gifts under their tree and wonder what’s inside. They’ll stare at the box, hoping to find the answer without opening it. Before the gifts are open, they can be anything. It’s left up to our imagination. Podcast stats can feel a lot lik…

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Can Short Form Video Help Podcasters? 11:04

5M ago11:04

11:04

There’s a reason that movies have teaser trailers. That TV shows have short “hits.” “Tonight, on a very special Blossom,” came from somewhere. They are designed to create buzz, and entice viewers to go and watch the entire movie or episode when it comes out. And while they are a tried and true method for TV and movies, do they…or something analogou…

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Your Podcast Needs a Mission Statement 9:49

5M ago9:49

9:49

Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world. While it can be that easy, it’s not always that straightforward, particularly if you’re looking to use your podcast as a source of revenue. If you’re not considering who you want to reach and what would actually help them, you’re just a person…

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Workflow Recommendation: American History Tellers 5:07

5M ago5:07

5:07

A recent favorite podcast of mine is American History Tellers from Wondery. After finding History Daily back in April, I followed host Lindsay Graham’s work more closely — I was already a fan of him from American Elections: Wicked Game and 1865. One of the great things History Daily does is a “Saturday Matinee” episode, where they publish a full ep…

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Descript is the Swiss Army Knife of Podcasting 5:04

5M ago5:04

5:04

Batman’s utility belt. The Doctor’s Screwdriver from Doctor Who. Tommy Pickles’ toy Screwdriver1. These things could get our heroes out of whatever pinch they found themselves in. They were a tool for any occasion. And that’s what Descript is for Podcasters. Read the full article here Sign up for Podcast Advent Get your free Podcast Process Templat…

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What's Your Christmas Song? (It's Podcast Advent!) 10:29

5M ago10:29

10:29

I am one of the unholy people who commits the seasonal crime of listening to Christmas music too early. I get the itch around early November, but exercise restraint until a week before Thanksgiving. Every year, I set aside some time to review and update both of my lists: the family-friendly one, and my personal list — a combination of classics and …

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Can long podcasts compete with short attention spans? 5:43

5M ago5:43

5:43

I actually think there are two misconceptions here. The first is we have shorter attention spans. TikTok increased its video length to 10 minutes, and the sweet spot for YouTube appears to be 12-20 minutes. People’s attention spans are short when they don’t care about the content. But when it’s good content, we can capture their attention. And Podc…

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Sometimes you need to record twice 5:40

5M ago5:40

5:40

I had a rough weekend a while back, my friends. One Thursday I started to feel sick with the plague my children brought home from school. And I thought I had successfully avoided it. Still, I was feeling well enough to write scripts for one of my solo episodes before resting up. I figured I'd record it on Saturday...after I did rest. And I did. But…

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Find Your Bottle Neck 8:20

5M ago8:20

8:20

One of my least favorite things in the whole world is traffic. Mostly because traffic without a big causal event (like an accident, or road work) has always been super confusion to me. It seems like there no traffic, then traffic for NO reason, then all of a sudden it's gone. But the truth is, traffic is usually not due to one big event. It's a bun…

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How Friends Grew Their Viewership (and How You Can, Too) 5:54

5M ago5:54

5:54

I'm a huge Friends fan. Like...watch the whole series multiple times per year. Did you know they did something in Season 1 to grow their viewership 25%? Season 1, Episode 16 was called, “The One with Two Parts, Part 1,” it was the first of a crossover event with two other NBC shows. Before landing the role of Phoebe on Friends, Lisa Kudrow was a wa…

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The best way to answer “Who are you and what do you do? 6:34

5M ago6:34

6:34

I want you to think about the times you make introductions to people. Maybe you’re introducing a coworker to your spouse, or a friend from one area of your life to a friend in another area of your life. You likely say something like, “Bob, this is Jean. Jean, Bob. Bob is one of the best copywriters I know! And Jean is fantastic at graphic design.” …

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What Platform Should You Use for Memberships? 9:58

6M ago9:58

9:58

Let’s talk about memberships….specifically the platforms. In the last few years, setting up a membership has gone from “hire a developer to build a custom site” to “I barely need a dedicated website anymore.” So let’s look at a few options that are good for podcast memberships. Memberful. They are really trying to corner the market on podcast membe…

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Membership Perks: Low Effort, High Value 6:13

6M ago6:13

6:13

Membership…that is, charging a listener monthly for bonus content…is a great way to make money with your podcast. But you need to be cautious. It’s tempting to offer a TON of bonuses to make the membership seem more valuable. But what if no one…or even worse…ONE person…signed up. If one person signs up, you’re on the hook for all of those extras. I…

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Breaking Down The Breakdown: A Grand Experiment in Branded Podcasts 25:15

6M ago25:15

25:15

“You either die a hero, or you live long enough to see yourself become the villain.” Aaron Eckhart’s version of Harvey Dent said that in Christopher Nolan’s penultimate Batman film, The Dark Knight. Since its release in 2008, that quote has been referenced and misappropriated to fit situations because, let’s be honest, it’s a cool quote. Well, you …

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Creating Short Form Videos 7:07

6M ago7:07

7:07

I’ve decided – with a push from my new video editor, Zach – to create short-form videos for episodes. This required me to do a couple of things. The first is actually recording video. I’ve toyed with this in the past, and with other podcasts, but I’ve never done it consistently for How I Built It. Part of it was that I never thought straight interv…

1
Share Your Journey 5:27

6M ago5:27

5:27

Earlier this year, I had 2 conversations that really shaped how I view making content moving forward The first was Tim Stoddart of Copyblogger. He’s a prolific writer, a fantastic business owner, and super down-to-earth. He told me he doesn’t like the term “build in public.” He prefers to say, “Share your journey.” I love this because you’re not gi…

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Grow Your Podcast with These 5 Steps 8:11

6M ago8:11

8:11

Here are 5 things you can do to grow your podcast: 1. Get a Decent Mic. You don’t need to spend $400, but you should use a decent USB mic. I recommend the ATR-2100x 2. Don’t just record and release. Too many people just record a Zoom call and release it as a podcast. Listeners expect more than that these days. 3. Do a little research. Don’t go in c…

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Use Dynamic Content for Timely CTAs 6:04

6M ago6:04

6:04

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. There are lots of services that allow this, like Transistor and Buzzsprout, which makes it super easy. The way it works is this: You upload your episodes You upload the aud…

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Everything That Goes Into Making a Daily Podcast 21:42

6M ago21:42

21:42

There’s a myth that if you do something for 21 days, it becomes a habit. I say it’s a myth because it’s been debunked. Several times. The truth is, no matter how long a habit takes you to form, the more complicated it is, the more easily broken it is. So producing a podcast is likely not a habit you’re forming. It’s work you’re doing, as efficientl…

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Stop Using Zoom to Record Your Podcast 7:14

6M ago7:14

7:14

In an episode of the now-retired show Podcast Pontifications, Evo Terra drops a truth bomb for all the “record to tape” or “record and release” podcasters: But if you look at the larger universe of podcasting, which is now millions of podcasts strong, you’ll see that podcast listeners are voting for the kinds of shows that take more time and care t…

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The Perfect Way to Describe Your Podcast (and get more listeners) 6:51

6M ago6:51

6:51

Does anyone know you so well, they can describe you in a single sentence? When I was at Craft + Commerce, Mike Pacchione gave some great advice for when you tell stories: When describing someone, use a single sentence that instantly tells the listener who they are. Here’s an example: My dad always told people, “Joe would argue with Jesus Christ if …

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Do Short-form Teaser Videos on TikTok 6:49

6M ago6:49

6:49

One way to grow your podcast audience is to leverage the audience you have on other platforms. Short-form video can be a particularly effective medium here because many of those platforms, like TikTik, prioritize discovery over followers. So here's what you do: 1) Record a short-form video (vertical, 60 seconds long) taking about one thing from a r…

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Listener Donations: Make it Easy! 6:34

6M ago6:34

6:34

One low barrier for entry these days is asking for donations from listeners. It likely won’t be a huge money maker at first, but it’s an easier sell than a membership. When a listener really enjoys your content, they can send you a few bucks. So what are some platforms that make it as easy as possible for listeners to donate? Here are three: Buy Me…

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Podcast Audit: How to Grow the Brand Your Passion Podcast 20:06

6M ago20:06

20:06

The #1 question potential listeners will ask when they find your podcast is, "What's in it for me." Optimize for that question and that experience and you will get more listeners.This was the crux of what we covered when Hollie Arnett hired me for a podcast audit of her show, Brand Your Podcast. In this episode we'll cover the Top 8 takeaways from …

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Transcripts Help Grow Your Podcast 8:14

6M ago8:14

8:14

Something that many new podcasters are resistant to is transcripts, and it’s perfectly understandable why. The free/cheap AI-generated ends up taking more work because they aren’t super accurate, and human-written ones cost a lot of money that many podcasters feel they don’t have. But if you want to grow your podcast, you need transcripts. And let'…

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Placing Your Call to Action 5:56

6M ago5:56

5:56

We’ve all had the experience of an over-eager salesperson. The moment they see you, you're marked as a potential sale and you’re immediately asked if you want to buy whatever they’re selling. And even if you walked into the store, expressing some level of interest, it still feels icky. That's kind of what it feels like when you open your podcast wi…

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Have You Considered a Private Podcast? 5:48

6M ago5:48

5:48

People love bonus content. They love a look behind the scenes. And they love exclusivity. For these reasons, and plenty more, private podcasting is a great way to make money. But what is a private podcast? Put in the clearest terms, a private podcast is one that only certain people can access. Maybe they are students in a class, employees at a comp…

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Growth Hack: Delete "In this episode" From Descriptions 5:04

6M ago5:04

5:04

A few emails ago I told you to stop putting episode numbers in titles because it doesn't entice listeners. It doesn't give them any information about the episode. The same thing goes with starting your descriptions with, "In this episode..." I understand why you'd want to use it, but people looking at podcasts will already know this is an episode. …

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All the Benefits of a Brand Focused Podcast for Justin Jackson and Transistor 20:21

6M ago20:21

20:21

It feels fitting that Justin Jackson and Jon Buda referenced 37signals in their very first episode of Build Your SaaS because they were “eating their own dog food,” or “dogfooding” their product. They were launching a podcast about building a podcast hosting company, which they were using to host their podcast. What does this have to do with 37sign…

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Do a Behind the Scenes Episode 5:12

6M ago5:12

5:12

Don't you love a good peek behind the curtain? I do. It helps me get a concrete look at how to do things, and by extension, how I can do things. That's why you should do a Behind the Scenes episode. Show your listeners how you built a product, service, or process. Be detailed about it! It will prove that you think through your problems to find good…

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How to Figure Out What to Automate 6:22

6M ago6:22

6:22

Imagine being told you need to get your wedding, and that’s it. No time. No date. No location. Just, “You need to get to your wedding.” You’d feel kind of stuck, right? Surely there are people who know that information. You’d think it would be part and parcel with, “You need to get to your wedding.” That’s kind of how it feels when someone tells yo…

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Episode Idea: Customer Spotlight 4:45

7M ago4:45

4:45

Some people don’t like talking about themselves all the time. And that’s perfectly fine. A great way to get content without making it self-centered is by highlighting someone else’s success. That’s why today’s episode is client/customer spotlights. Listeners love content they can relate to. If you can pick a customer or client and highlight how the…

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When to Reach Out to Sponsors 5:12

7M ago5:12

5:12

When it comes to Podcast sponsorship outreach, you likely will think you need a few weeks lead time. But you probably need a month or more. So today’s tip: Start way before you think you need to. Most brands/sponsors aren’t ready to drop money as soon as you email them, or even within the same week. And bigger brands might have a NET-30 or NET-60 p…

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How Jay Clouse is Taking the Walt Disney Approach with his Podcast 27:13

7M ago27:13

27:13

Imagine creating not one, not two, but THREE versions of every podcast episode you produce. That’s what Jay Clouse does with Creator Science. See, last year he made the decision to make his podcast “YouTube-first,” which means focusing on video production, then mastering it for audio. If you produce a podcast, you already know that it’s time-consum…

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Growth Hack: Stop Putting Episode Number in the Title 5:02

7M ago5:02

5:02

Quite often, I see podcasters sharing their podcast episodes and they've titled something like: Episode 12: Jim Rodgers Would you click on this if you came across it on social media? Probably not. This doesn't tell you anything about what you'll learn in the episode. Even worse, this does nothing for SEO...most people aren't randomly Googling episo…

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Have You Considered Mini Podcasting? 5:26

7M ago5:26

5:26

Something that turns lots of people away from podcasting (both before and after starting) is how much time and work it takes. But you don't need long interview shows. In fact, there's a new type of podcast that's gaining popular: the mini podcast. Here's why starting a mini-podcast (or pivoting your current show that way) might be a good idea: They…

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Doing it Wrong: "I can just record and release." 5:27

7M ago5:27

5:27

I know it’s tempting. You fire up Zoom, hit record, and just release the combined audio into your podcast feed. That’s called record and release. Lots of podcasters do it. It even works for some people. But it won’t work for you. Here’s why. The podcasters doing this have likely already accumulated a big audience. Back when the best way to record a…

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Is Your Podcast Everywhere? 5:36

7M ago5:36

5:36

When you launched your podcast, you likely knew to submit to Apple Podcasts. And that covers a good number of bases. Most small directories pull from Apple. But not all of them. Spotify, for example, does not. You need to submit to them separately. The same goes for Amazon. Plus there are lots of other niche directories you want to be in: Podcaster…

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How Christina Nicholson Uses Her Podcast for Lead Generation in her Business 22:33

7M ago22:33

22:33

Have you ever wondered why something gets put on TV? I know I have. That’s what makes Christina Nicholson’s show, Become a Media Maven, so interesting from a content standpoint. From a process standpoint, the show has been around since 2018 and has evolved and adapted to the changing landscape. This has helped Christina keep the show relevant witho…

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Making Time to Podcast (Without Taking Up All Your Time) 7:43

7M ago7:43

7:43

Have you ever thought, "I don't have time to podcast," {{ subscriber.first_name | strip | default: "friend" }}? When I ask people what’s stopping them from launching or continuing their show, this is the number one concern I'm told. Podcasting is definitely time-consuming, but it doesn’t have to take up all your time! There are a few things you can…

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