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Welcome to the Pretty Okay Podcast, a chill (but sometimes spicy) small business podcast for people who are crazy enough to have one. Hosted by the Founder of Enji, Tayler Cusick Hollman, we cover everything from basic business practices to small business marketing. We sit down with some of our favorite small business owners and experts who share their stories, real-life experiences, and advice, all while keeping it (very) real and honest.
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Most entrepreneurs sit on their ideas for way too long. You know, waiting for the "right time" to start their business. The thing is, there is never a "right" or "perfect" time to start a business—you just gotta do the damn thing! In this episode, Tayler teams up with her longtime friend and powerhouse entrepreneur Marina Pannell—owner of Harper & …
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YouTube isn't just for influencers and cat videos any more—but you knew that. The thing you might not know though, is the fact that being on YouTube is a smart move for pretty much any small business! And in this episode of the Pretty Okay Podcast, Tayler chats with YouTube expert LaShonda Brown, who shares how service providers can harness the pow…
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We're trading the soft kid gloves for brass knuckles in this episode! Tayler teams up with the ever-fierce Candice Coppola to dish out some tough love on the excuses they hear about why you can't get to your marketing. From "I don’t have time!" to "I need a strategy first!", your marketing aunties expose the lies you tell yourself and offer a heart…
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It's not often you get to sit down with a lawyer let alone someone like with Braden Drake—a lawyer for creatives, business owners, and drag artists. But this episode isn't what you'd expect because most lawyers aren't entrepreneurs. And we dug into one of the most important things any entrepreneur can do—create irresistible offers. From what to thi…
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Ever felt like you're juggling between getting things done and trying to lead effectively? You’re not alone! Your host Tayler Hollman is back, and she’s got Audrey Kwan in the hot seat to talk transitioning from being a doer to a leader (there's a lot to unlearn here, folks). So get ready to embrace the gray areas of leadership and discover how to …
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Regardless of where you currently sit on the I-hate-Meta spectrum, it's hard to deny the fact that social media ads are a fast and pretty cheap way to get in front of your ideal customers. But wanting to run social media ads is one thing. Actually knowing it's the right thing for your small business is another—let alone whether you should do it you…
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It takes guts to start a small business, but it takes real guts to start one that's brick and mortar. And in this episode of the Pretty Okay Podcast, Tayler sits down with shop owner, Katherine Oyer of Francis Henri, to talk about her experience going from an online baby store to a brick-and-mortar haven for little ones. If you've ever wondered wha…
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Get ready to break all the writing rules and unleash your inner copywriting genius with Gillian Griffith! Join Tayler and Gillian, longtime professional partners and masters of the written word, as they spill the tea on how to transform your writing from drab to fab. From overcoming the fear of judgment to embracing the power of the ugly first draf…
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In this episode, Tayler and Davey Jones of Sumo are spilling the tea on what it takes to have a good lead generation strategy for your small business—we promise it sounds more corporate than it really is! From helping you understand what lead gen is and why small businesses can find themselves in a lull without enough leads to quick and long-play l…
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The Pretty Okay Podcast is back b*tches! And in this episode, Tayler and Sam dive straight into the deep end of the influencer pool—because while some of them are great partners, others make us think "Whyyyy?" From the frustrations faced by many small business owners to how influencers can do a better job of approaching them, get ready for a candid…
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*spoiler alert* it's time to raise your prices. Whether you've been in business for yourself for a while now or the COGS for your production are on the rise, consider this your roadmap for when to raise your prices and how. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with Pod…
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Even though recessions are "normal", that doesn't make them suck any less. If your business made it through the pandemic, a lot of the things you thought about and did for that are applicable here. In this episode, we talk about how not to freak out later and what you can do when people around inevitably do start freaking out. Want more Pretty Okay…
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The time to start planning your holiday promos and offers was this summer. But if you're a little late in the game there's still time to make the most of your marketing strategy this holiday season. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay…
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We're back from summer break! Come see if we remember how to do a podcast! Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.…
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In our last episode before summer break, Tayler sits down to interview friend, entrepreneur, and all-around inspirational babe Martha Bitar, founder + CEO of Flodesk. Tayler and Martha dig into how you can (and should!) use customer feedback to help your business thrive while still staying true to your vision. Want more Pretty Okay? It's all right …
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*spoiler alert* it isn't about being the "smartest" person in the room. In today's episode, we're breaking down the characteristics of a "thought leader" and sharing 4 efficient ways you can become one in your industry. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with Podcast…
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Don't schedule meetings for meetings' sake. On today's episode, we're talking about how to know when meetings are beneficial (for everyone), how to gracefully move them along, and the steps you should be taking to lead them effectively. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast g…
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We’re just going to say it…vanity numbers are bullshit. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are just vanity numbers that aren’t indicative o…
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In today’s episode, Tayler is joined by entrepreneur and strategist Jasmine Smith to discuss the ups and downs of navigating that first year in business. From founding her own marketing agency to her newly launched event space, Jasmine shares her experience with learning as you go, the importance of community and navigating those “oh, shit” moments…
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Like B. Franklin once said, "Nothing in life is certain except death and taxes". At least it was something to that effect. We promise to only talk about taxes once, but this episode is it. Put on your big girl pants and saddle up. It's not fun, but it's required, so let's go. Want more Pretty Okay? It's all right here! Turbocharge your brand's expo…
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Ready to become your brand's very own wordsmith? You don't have to be a professional copy editor to make your voice heard when it comes to your website. Reach your ideal customers and share the heart of your brand with Tayler's foolproof strategy. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-afte…
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What does it take to have a website that converts? Tayler is breaking it down step-by-step so you have all your boxes checked. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Ea…
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In today's minisode, Tayler is taking you through the necessary steps of planning for business growth. Because no one wants to be caught with their pants down right when things start taking off. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is …
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Whether you are hiring an employee, a contractor, or even a consultant, it's crucial to have your ducks in a row before pulling the trigger. We're breaking down what to look for, red flags to avoid, and common mistakes many small business owners make. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-…
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If any of our signs from last week’s episode resonated with you, then you may be wondering, “now what?” In this episode, we’re walking you through what you should and shouldn’t do before making a career change, including what numbers to crunch, goals to set, and more. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and…
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There are a lot of different reasons to make a change in your career, but which ones should prompt an immediate departure and which ones should be a gentle nudge? Whether you are self-employed or working a corporate 9-5, we're breaking down all the red flags that you should consider before making any life-altering decisions. Want more Pretty Okay? …
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We’re back after an extra-extended summer vacation. Not only that, we’ve got a new look, new jobs, new babies—it’s nuts! Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluen…
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It's our last episode of the season as we take a summer break to recharge, birth a baby and things like that. In today's episode Sam and Taylor recap this season, our favorite episodes, popular topics + more. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! P…
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Saying "no" to a client, friend or coworker is easier said than done...Especially if confrontation makes you want to run and hide. In today's episode we're sharing our best advice for strategically saying no - which means assessing each ask, formatting the conversation, and sticking to your guns. Want more Pretty Okay? It's all right here! Turbocha…
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Every creative entrepreneur wants to be known for disrupting the industry, but sometimes it does more harm than good. In today's episode we're pinpointing the specific systems and processes that don't need reinventing and how you can allocate your resources more effectively as a business owner. Want more Pretty Okay? It's all right here! Turbocharg…
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Vulnerability is often viewed as a weakness in the "business" world, but we beg to differ. In today's episode, we're talking about the power of vulnerability, how and when to recognize the opportunity for it, and why it might just be the best thing you can do as a business owner. Want more Pretty Okay? It's all right here! Turbocharge your brand's …
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Can we all just admit that the "influencer" world is a mess? And yet, they are somehow still a necessary tool for your marketing strategy. In today's episode, we talk about the good, the bad and the ugly of working with influencers, how to find one that aligns with your brand, and how to create a fruitful relationship. Want more Pretty Okay? It's a…
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If you own a business and you aren't using Google Analytics, what are you even doing with your life? Today we're sharing why you absolutely need to utilize Google Analytics for tracking and growing your business and what Google Analytics can do for you. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sough…
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Do you really need to be on every. single. social. media. platform out there in order to maximize the benefits? The short answer? NO. We’re breaking down the different platforms, their pros and cons, and what you need to be looking for in each one before dividing up your resources. Want more Pretty Okay? It's all right here! Turbocharge your brand'…
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This week's (mini) episode is Tayler ridin' solo as she gives you a quick and dirty breakdown of how to convince clients you're worth what you're charging. Listen to the episode for her 4 best tips on what action steps you can take to make that money (honey). Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a…
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In this week's episode of Pretty Okay Podcast, we're cover the next requested topic from our IG audience: Pet Peeves. What bugs us most when working with people or people who work for us? Don't worry, we have plenty to share. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with P…
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For our 50th episode (!!) we’re diving into the topic you voted for on IG...working with friends! We’re going over the good, the bad and the ugly of going into business with your buddies to make sure your business is successful and your friendship doesn’t crash and burn. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure …
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In this week's episode, Sam and Tayler tackle Later Media's recent article breaking down how to "hack" the Instagram algorithm in 2021 based on advice directly from the source. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler C…
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Happy New Year! Or is it? We all know the world is upside down right now and many businesses are struggling through this pandemic. But confidence as a creative entrepreneur matters more than ever. In today’s first episode of the new year, we’re breaking down all the ways you can grow your confidence as a business owner, creative, and human…even whe…
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We're closing out the year the best way we know how－talking about sh*t. Tayler and Sam put a bow on 2020 by going over the trials that this year brought, the power of gratitude, and how business owners can thrive in 2021. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with Podca…
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Sam sits down with her Glitter Guide wife to answer all of your Q's! Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.…
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Soft skills aren’t the same as being good at your job. Having a a full-rounded set of soft skills makes you not only a better business owner or worker, but a better human. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick…
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When you're running your own business, you're often tasked with giving employee reviews. But what about your own review? In today's episode, we are sharing how you can review your own performance (prompts included!) to make sure you're on the path to continuous growth + success in 2021! Want more Pretty Okay? It's all right here! Turbocharge your b…
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It's the day after the election but we're still talking politics. This entire election season has brought up an important question: How do we blend our personal politics into our business? Do we have to? Do we even want to? Tayler breaks it down and shares her best tips for incorporating your political beliefs and values into your marketing. Want m…
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As business owners, collaborators and creatives, you will have to give constructive criticism to people you’re working with. And the way you handle giving criticism and feedback can make or break a project. In today’s episode we’re breaking down how you can effectively dish out constructive criticism to get the results you want, as well as tips for…
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As business owners and creatives we spend so much time creating content for our brands. Rather than spending 10,000 hours trying to create new pieces of content, we’re sharing our tips for maximizing your content and getting the most bang for your buck. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sough…
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In this week's episode we're chatting about how we as business owners can stop giving away our time for free. Whether it's from friends who are asking for freebies (advice or product) or overzealous clients, we're sharing our tips for setting boundaries, covering your ass and how to protect yourself moving forward. You've spent a lot of time and re…
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In the 6th and final part of our How To Launch a Business series we're diving into all the random shit that no one tells you about running a biz. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji,…
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In this week's episode, Tayler takes you through the basics of setting up a marketing strategy, what you need to implement before your launch and how to track your progress moving forward. Want more Pretty Okay? It's all right here! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted…
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In the 4th part of our series, we're jumping into the production and distribution aspect of running a product-based business. If you already have a product-based business or want to start one, this is a key episode for you. We're covering basics including: Product concepts + testing Product distribution Financial planing and pricing models Inventor…
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