The Professor shapes up how you talk about your business in your advertising, at cocktail parties, and in otherwise general settings based on why you started doing what you do. If you can't be judged on technical merit because a potential customer hasn't experienced your service, how do you become their chosen provider? The answer is easier than yo…

Unique Selling Propositions can be copied. The Dodge Caravan, for example, was duplicated by Ford and Chevy just months after the Caravan release. Coors Light had a competitor the very next year after claiming they were the only Cold Filtered beer. Volvo's safety features were made mandatory and were no longer unique to them. So, what can you say t…

(Wait till you hit the 33 minute mark...) Growing up in, Working in, Taking Over the Family Business...Meet Josh Wyatt and his dog, Larry. Life growing up in a Mom n' Pop Business Working Outside the Business and Getting that Perspective Epic Christmas Party How Larry The Dog came to be Company Culture Hanging your Teen brother upside down to fix a…

Full of faith...loss of faith. Family from the start, Mom's Kitchen is the heart. Andy The Plumber shares the journey and weight all business' owners bear when they over work to take care of those closest to them. After his deep personal cares for family, Andy shares what he would say if he could go back to the 70's and talk with himself. To be in …

A Digital Marketing Company Owner telling you to do less Ads? From small town bars in Texas, to a wrestling match with Macho Man Randy Savage on morning radio (true story), Shane Lundberg shares his journey on the road to opening and operating Social Media Omaha. Beyond social, Shane shares the strategy for Local Business Owners to focus on what wi…

You've heard them say 'Spend Two Months Salary On The Engagement Ring', but how did that well known idea spread? Who came up with it? The Professor, Jeff Sexton, shares the story from DeBeers, the largest diamond importer in North America...and the world. Then, listen to how you can become the business that everybody else repeats...because it's wha…

When the 800 lb Gorilla is your local utilities company, you need to figure out how to establish that you're the Go-To Source for knowledge. Meet Tom Casey. For Business Owners, By Business Owners. The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights,…

You've heard of Plumbing Companies offering Drain Cleaning Service...now, hear the story of how the idea originated. Meet James Thompson. For Business Owners, By Business Owners. The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the …

Your customer has Expectations. They have demands. Are they reasonable or unreasonable? Can you operate and grow a business within these requirements? The Professor, Jeff Sexton, details how an irrational client demand can be met while still keeping your company in the black. The purpose of Primed Income is help Local Business Owners Grow through b…

In the second part of Primed Income 'Myths', The Professor, Jeff Sexton, clears up how to beat the Search Engines at their own game. You can lower your digital advertising costs by understanding how you can make a memorable connection with your future clients which will help them bypass the 'Search Near Me' function, and get your business chosen be…

He has been dubbed as 'The Professor', Jeff Sexton delivers the details of what your Marketing Message should contain in order for your business to be Thought Of First and Liked The Most when your customer is in need of your product or service. The USP, or Unique Selling Proposition, is complete marketing malarkey. Anybody who asks you for your Bus…