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Restaurant Marketing Secrets

Matt Plapp - America's Best Restaurants

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Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattP ...
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Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!”
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Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in ...
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Secret Sauce - The Restaurant Marketing Podcast

James Eling |Restaurant Marketing, Strategy and Tactics

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We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
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Are you a restaurant owner, executive, or manager struggling to navigate the ever-changing landscape of the culinary industry? Do you find yourself overwhelmed by the challenges of driving restaurant traffic and keeping your restaurant top of mind and busy? Foodie Influence is the podcast designed exclusively for you. Join us as we tackle your fears and frustrations head-on, providing actionable strategies and expert insights to help you succeed. From marketing secrets to revenue growth tact ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense ...
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In the latest installment of his PMQ-exclusive series, Matt Plapp, CEO of America's Best Restaurants, emphasizes the importance of consistent messaging across all marketing channels to enhance pizzeria loyalty programs. Drawing from personal experience, he illustrates how the right approach can significantly impact customer engagement and long-term…
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In this episode, Erik dives into a powerful tool that shows you where you rank on Google from any location. Whether you're targeting a bustling tourist spot, a local neighborhood, or a specific area your business wants to dominate, this tool offers invaluable insights. The key feature discussed is the GMB Everywhere Google Chrome extension, which l…
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Loyalty programs are all the rage in the restaurant industry. But are they worth the hype? In this episode, we dive deep into the world of loyalty programs, exploring the benefits, drawbacks, and best practices for implementing a successful program. We'll discuss: How to determine if a loyalty program is right for your restaurant. The different typ…
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--- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com…
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Do you have a playlist that soothes the soul, that get you ready, that brings belief back into your life? --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaur…
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Building strong community connections is the key to success, and it starts with showing up for the right reasons! 🌟 Whether it's supporting a high school football game or being a consistent presence at local events, it's all about relationships, not transactions. 💪 Let's make an impact together! 🧡 --- Do you need some help driving sales? I'm the CE…
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Want success? Keep doing what you're doing FOREVER like Warren Buffet. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more …
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The pizza shirt finally started a conversation in a PIZZA restaurant. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more i…
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Who aren't you spending enough time with? --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant…
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America's Best Restaurants was created to help independent restaurants gain attention. After a pause, the pandemic highlighted the need, as big chains thrived while small restaurants struggled. In 2021, the ABR Roadshow was launched, traveling the U.S. to create content that boosts these restaurants’ engagement on Facebook, helping them get the lov…
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Boost restaurant sales by $20,000 monthly with a simple but powerful tactic: “The Ask.” Today I explain how engaging customers in meaningful ways goes beyond a friendly “How are you?” By training staff to actively promote loyalty programs and offer incentives, restaurants can turn casual diners into repeat customers. Key steps include training empl…
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In this episode, we dive into the overlooked potential of restaurant websites and how a simple popup can turn casual visitors into loyal customers. Learn why your website shouldn’t be a “black hole” and discover actionable tips to capture valuable customer data, from emails to birthdays, with effective offers. Get ready to maximize your restaurant’…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger reveals how to avoid the #1 restaurant website mistake that many owners unknowingly make. He explains that a restaurant website’s main goal is to attract new customers and increase foot traffic. However, many popular platforms like Pop Menu, BentoBox, and SpotHoppe…
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Our COO, Doug Smith Shares Insights on the Mastermind Minutes Podcast --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more i…
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It's not surprise where our attention lives. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaur…
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It's not surprise where our attention lives. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaur…
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Stop renting your customers' attention: Build lasting loyalty with your customer database. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingtha…
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A HUGE gap in restaurant marketing is the OWNER. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Res…
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I'm blown away by the restaurants that haven't put a calling program in place to drive sales. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketing…
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Ask questions, and get answers. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing…
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57% are females, and reels are where they spend a lot of their time. How can your restaurannt leverage IG to gain attention? Let's find out. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered b…
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There’s no denying that Facebook is a goldmine when it comes to grabbing your customers’ attention. With 73% of adults on there and users logging in an average of 11 times a day, it’s where your customers are hanging out. In fact, your audience is spending about four minutes each time they log in. That’s four minutes for you to connect, engage, and…
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Email marketing is a gold mine; it's far from dead. So, why are you still ignoring it? Here's the link for the blog I referenced. https://mattplapp.com/day-203-the-puzzle-the-scary-truth-about-restaurant-marketing-in-2024/ --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY cu…
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Here's the link https://mattplapp.com/day-203-the-puzzle-the-scary-truth-about-restaurant-marketing-in-2024/ --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.rest…
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Please launch this Halloween contest after Halloween :) --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information Tha…
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Happy Halloween --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot …
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These are like cracks in a foundation. They might not be an issue when you first see them, but they will become a problem. Today, marketing examples are big cracks. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restauran…
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Your restaurant's digital marketing strategy doesn't have to be complicated. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for…
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Imagine if EVERYONE knew you in your community. But more importantly, what if the most influential people knew you and told their friends about you. That's the Dream 100. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Res…
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Customer reviews don't always sound the same as the LOOK. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information T…
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Don't get off the path you're on! --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketi…
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Viral social media lasts for a little bit, so you better have a plan of how to capture that magic to make it last forever. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. …
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Want a playbook for marketing your restaurant the right way in 2025? Join Restaurant owner and marketer Rev Ciancio, Restaurant Marketer Brian Siemienas and Restaurant Coach Chip Klose for discussion to get restaurant marketing tips, tricks and tactics that you can put into play starting immediately.…
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It's 2024, and you know where your customers are, and it's FREE to reach them. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com f…
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What are we building with DRYVER? We are building the ultimate restaurant marketing platform --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingt…
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Erik Shellenberger dives deep into how to blog effectively and get more shares by leveraging AI. Many restaurant and bar owners hear the advice to start a blog, but few understand the real strategies behind making a blog successful. The main goal of blogging is to get found by your target audience on search engines like Google, YouTube, and other p…
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Not enough noticed :( --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Work…
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Get to clicking people. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Wo…
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In this video, Erik Shellenberger, a restaurant reputation management expert, takes a bold stand against 1 Star Yelp Reviews and How Restaurant Owners REALLY Want to Respond. He humorously but candidly addresses the issue of unfair negative reviews, which can damage businesses while lacking constructive feedback. Shellenberger begins by acknowledgi…
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I wonder who will notice. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That …
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A GENIUS way to gain the right engagement on Facebook by a restaurant owner. --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for…
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The struggle is real my friends --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing…
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Todays podcast is a re-broadast of the Wisking It All podcast that I was a guest on recently, enjoy! Make sure to check out www.wisk.ai for more information. Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYV…
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Optimizing your Google My Business for restaurants is crucial for boosting your local search visibility and attracting more customers. In today’s episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger discusses effective strategies for improving your restaurant's ranking on Google, starting with a well-optimized Google Business Pro…
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Coupons are what you use to gain loyalty program members. -- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information Th…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives into essential strategies for optimizing restaurant websites for better visibility, emphasizing the importance of SEO over aesthetics. According to Erik, many restaurant owners prioritize high-quality photography and sleek design but neglect the crucial eleme…
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You can build a brand as big and strong as McDonalds where it matters, your backyard! -- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks…
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You need to become the most connected business owner in your community! -- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more …
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