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From color and contrast to navigation, free tools, text blocks, creative alt texts, and OCR complaints, Steve Ostler from Blackboard joins the School PR Podcast to discuss all of these important issues and opportunities within digital and website accessibility and equity. To learn more about distance learning in a virtual world, listen to this podc…
 
As the coronavirus pandemic continues to evolve, our school communications and strategies should be evolving as well. In this episode we discuss pivoting your messaging, utilizing video updates, community email lists, repetitive messaging, different messages for parents and staff, mental health support, commemorating this time, and media relations …
 
A shocking snow ⛄️ day is called in a West Virginia school district and school is cancelled despite distance learning already in place. We explain the why and the brilliance behind this wonderful gesture by the Jefferson County Schools Superintendent Bondy Shay Gibson. Well done JCS!由Ryan Foran
 
The best tips and techniques to ensure your email newsletters are being read. Pat Hawn from Market Volt joins the podcast to share some of his best practices and high-level insights into creating your most effective email newsletter. Friday at 10a (CST) join us and learn how to get the most out of your district/school newsletters. Doesn't matter yo…
 
Financial Forecast for next school year, when and how are we reopening schools, handling the rapid news cycle, graduation ideas, and more. A CalSPRA virtual meeting discussing the latest news in regard to school closures due to the coronavirus with a superb panel of school PR professionals. Kevin Gordon, Capitol Advisors Founding Partner and Presid…
 
A must-listen. Author, Keynote, and National Superintendent of the Year Dr. Joe Sanfelippo joins the School PR Podcast. We talk about how he put Fall Creek Wisconsin on the map, increased enrollment, created a storytelling machine, engaging the board, hacking leadership, #1minwalk2work, #gocrickets, COVID-19 school closures, the power and impact of…
 
The vendor dilemma, unique video concepts, positive social media engagement, media relations opportunities, PRA requests, getting in the room, insensitive social media posts, being a community resource, and more. In this episode we concentrate on transitioning from reactive to proactive storytelling and starting to share the many positive stories i…
 
Creating dynamic and engaging weekly 60-second video recaps of your school district. A special on-location podcast from Sacramento with Christine Paik, Nicole Pichardo, and Matthew Jennings who are all creating these recap videos and share their expertise with us so you can too! Video examples from our guests: https://www.youtube.com/watch?v=R13mqf…
 
Recognizing, controlling, and mastering your mood and body chemistry with your own thoughts. Martyn Williams has led extreme expeditions to Mt. Everest and some of the most treacherous peaks in the world. Through his journeys he has explored and discovered how to control one’s consciousness with reflection, perspective, and practice.…
 
Knowing the “why” of your videos, who should narrate, interview questions, music selection, lighting, and many more insights to help significantly elevate your brand with dynamic videos. School Shine CEO and Founder Rob Wiltsey and Ryan Foran have an in-depth discussion on creating impactful and engaging videos. Teacher Vignette example: https://vi…
 
How to create and utilize video press releases to get more of your stories to and in the media. A great strategy to increase your media relations and greatly enhance your brand. News examples from video press releases: https://youtu.be/xp4SFbzp2no https://youtu.be/wwaMyMS0aC8 https://youtu.be/D3tM2ZZec7o https://youtu.be/dJyH9zZJCkk https://youtu.b…
 
Social media hashtag campaigns, photo albums, staff trainings, videos, and more! We share creative and successful Back to School ideas to create a positive start to the school year and engage your school communities. Links Mentioned: Draft Day Press Conference: https://youtu.be/Ig9JW7mtH-8 Hashtag Campaign blog post: https://ryanprforan.blogspot.co…
 
Transgender student rights have been a controversial topic in schools across the country in recent years. The Arcadia Unified School District was one of the first districts in the country to have a complaint filed against it and to reach a settlement agreement with the U.S. Department of Justice. Through this years-long journey, the Arcadia Unified…
 
Virginia Principal of the Year Dr. Andy Jacks shares his why and how he shares the great stories of the students and staff at Ashland Elementary School through creative videos and social media. Be sure to follow Dr. Jacks on Twitter @_AndyJacks, and his website https://andyjacks.co/. Jacks is leading the way for principals sharing their school stor…
 
A credible threat from a Florida woman who flew to Colorado and purchased a gun, forced hundreds of schools to close just days before the 20th anniversary of the Columbine tragedy. Rick Kaufman who served as a first responder and a spokesman for Columbine 20 years ago joins me to discuss this unfortunate news, what can educators do, are schools saf…
 
How to message with emotion and getting to the heart of your communications. Mark Standriff discusses the 6 Moral Imperatives and how to create a lasting message in the instant age. This is from the annual CAPIO conference that was recently held in Newport Beach.由Ryan Foran
 
CalSPRA Board Member and Oceanside Unified Director of Communications Matthew Jennings discusses the important topic of Crisis Communications Protocols at a CalSPRA Regional Conference in Arcadia. Link to slides: https://drive.google.com/open?id=1M0wSCFIhSmgstdO2nRU8JQyKfBw2WHF6由Ryan Foran
 
Last school year our interns covered 207 events in just 183 school days while capturing more than 10,000 photographs. Four years into our award-winning Digital Communications Internship program, Amber Nuuvali and myself share how to create an internship program to greatly increase the amount of positive stories produced by your district while also …
 
Fresh from negotiations in Oakland Unified, State Superintendent of Public Instruction Tony Thurmond speaks at the California School Public Relations Association annual conference in Santa Rosa. Just two months into the job, Thurmond talks about his priorities for education in California, his unique upbringing, and how public education saved his li…
 
From lessons learned being the spokesperson immediately after the shooting at Columbine High School, to running through a crisis communications scenario, understanding why your school staff and parents are essential in your crisis response, and when and how to respond to critical social media posts, Rick Kaufman joins me for a very in-depth and imp…
 
The inspirational story of how Arcadia High Baseball coaches Nick Lemas and Gabe Hyatt knew little about social media, but are now going deep on Twitter with a revamped brand and notoriety thanks to taking a few hacks and learning along the way. Follow their team at @ArcadiaBaseball.由Ryan Foran
 
A must listen for all school communications pros. An in-depth conversation with Jason Wheeler, Marketing Coordinator for the Carrollton Farmers Branch Independent School District in Texas. Jason and I discuss a variety of topics including content marketing for schools, Texas-sized communications departments, how to recruit quality teachers, the imp…
 
95% of information is retained when the message is delivered via video, compared to just 10% retained when reading text. You don’t need to be an expert in video production to start reaping the benefits. Video greatly increases engagement and traffic for social media and web. Listen and learn some basics techniques to increase your smartphone video …
 
Get tuned into your community and become a source and resource of valuable information for your followers. There are four unique and easy posts you can add to your social media strategy that will help drastically increase engagement almost immediately. The common theme among all four is “community.” 1. Scenic Photos 2. Sports Teams 3. Local Fire, P…
 
Tips on how to optimize your NSPRA conference. NSPRA Senior Communications Manager Jennifer Landes joins the podcast to provide insights into a successful strategy for managing the upcoming conference. Be sure to download the NSPRA app, visit www.nspra.org, and listen to this podcast. #NSPRA2018由Ryan Foran
 
Arcadia Unified School District leaders discuss their unique school district culture. AUSD Superintendent Dr. David Vannasdall, AUSD Chief Technology Officer Scott Bramley, AUSD Chief Strategy and Innovation Officer Greg Gazanian, and AUSD Chief Communications Officer Ryan Foran (host of this podcast) were invited to share their story on District A…
 
My in depth conversation with Restorative Practices expert trainer Karen Junker. Restorative practices have been implemented in our schools for the past three years to help foster positive and healthy school experiences for our students and staff. Research has shown that restorative practices increase academic achievement, decrease misbehavior, imp…
 
The Arcadia Unified School District has an internship program with more than 30 students who support the Public Information Office and who work as news reporters for the District. The award-winning internship program has been recognized by the California School Public Relations Association and serves as a model program which has inspired other inte…
 
In this episode we chat with Public Relations All-Star Trinette Marquis-Hobbs about the California School Public Relations Association (CalSPRA), the vital role of communications professionals within education, crisis communication strategy, school shootings and connecting children to schools, her upcoming book, and much more. You can connect with …
 
Don’t “publish a job post” on Facebook until Facebook can figure it out. A tough lesson learned thanks to the “apply now” button Facebook recently added and all the resumes we received through FB messages. Facebook is great for employee recruitment, but there is a right way and wrong as of this podcast date. Listen and learn.…
 
Fergie’s national anthem apologize was brilliant from a public relations standpoint. Fergie shifted the narrative after her rendition of the national anthem went viral on social media. "I've always been honored and proud to perform the national anthem and last night I wanted to try something special for the NBA. I'm a risk taker artistically, but c…
 
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