最佳SERPs播客 (2024)

1
SERP’s Up | Where are we at with AI Overviews? 39:55

3d ago39:55

39:55

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-import…

1
SERP’s Up | Why learn SEO from a course? 45:14

10d ago45:14

45:14

Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis. Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability t…

1
SERP’s Up | How to tell if Google loves you 56:38

17d ago56:38

56:38

Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop! We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it…

1
SERP’s Up | The SERP according to users, not just SEOs 46:08

24d ago46:08

46:08

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences? Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo. This juicy episode is worth the squeeze, explaining why sometimes those quirky, ne…

1
SERP’s Up | Making bot log SEO data easy (easier?) 38:41

1M ago38:41

38:41

Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages? Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be rele…

1
SERP’s Up | Are digital marketing conferences worth it? 56:56

1M ago56:56

56:56

Are digital marketing conferences right for you? Wix’s Mordy Oberstein and Crystal Carter alongside Sparktoro’s VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO’s international conference series, Kelvin Newman, joins to discuss securing a speaking r…

1
SERP’s Up | 100th Episode Special 1:03:17

1M ago1:03:17

1:03:17

We’re celebrating SERP’s Up 100th episode with a special live edition! We’re covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz an…

1
SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting 1:03:24

2M ago1:03:24

1:03:24

How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a…

1
SERP’s Up | Being indispensable to your SEO clients 48:46

3M ago48:46

48:46

What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perce…

1
SERP’s Up | The success & failures of an SEO agency 42:40

3M ago42:40

42:40

What contributing factors differentiate successful SEO agencies from the rest? Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. Plus, understand why building you…

1
SERP’s Up | Landing Your Next SEO Client with the Right Pitch 49:01

3M ago49:01

49:01

How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine. Plus, discover how Googl…

1
SERP’s Up | How SEO Agencies Can Drive Client Growth 45:18

3M ago45:18

45:18

How can agencies accelerate client growth while driving greater revenue along the way? Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety o…

1
SERP’s Up | The Change Coming For SEO Agencies 45:41

4M ago45:41

45:41

What industry developments are affecting the way SEO agencies operate? Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm. Additionally, Winche…

1
SERP’s Up | The Hard Work of Maintaining Your Google Rankings 58:13

4M ago58:13

58:13

How do you successfully achieve long-term rankings? Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knig…

1
SERP's Up | Writing Helpful Content Ain't Easy 50:38

4M ago50:38

50:38

Why is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google…

1
SERP’s Up | Why Downplaying Branded Keywords is Costing You Big 58:32

4M ago58:32

58:32

Where does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most com…

1
SERP’s Up | Does SEO Still Work for Online Publishers? 56:15

5M ago56:15

56:15

Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins …

1
SERP’s Up | Play ball! Why SEO is a Team Sport 1:03:56

5M ago1:03:56

1:03:56

In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collective…

1
SERP’s Up | Holistic Approach to SEO 46:18

5M ago46:18

46:18

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, con…

1
SERP’s Up | Real talk on SEO and accessibility 1:00:03

5M ago1:00:03

1:00:03

Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibil…

1
SERP’s Up+ | Unveiling Google I/O 2024 (Bonus Episode) 27:32

5M ago27:32

27:32

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means…

1
SERP’s Up | Take your SEO off life support 44:31

5M ago44:31

44:31

How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helpin…

1
SERP’s Up | What to do about Google's Reddit habit? 53:01

6M ago53:01

53:01

How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost …

1
SERP’s Up | Is Google laying the smackdown on affiliate marketing? 46:13

6M ago46:13

46:13

How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the n…

1
SERP’s Up | When to throw SEO best practices out the window 46:35

6M ago46:35

46:35

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when followin…

1
SERP’s Up | What's your SEO maturity? 47:59

6M ago47:59

47:59

How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs st…

1
SERP’s Up | Building the processes for marketing agency efficiency 53:22

7M ago53:22

53:22

What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfec…

1
SERP’s Up | Does Google rank AI content? 52:36

7M ago52:36

52:36

Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated co…

1
SERP’s Up | Why entity SEO matters so much! 45:39

7M ago45:39

45:39

What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the…

1
SERP’s Up | Things you never knew about the Local Pack 51:10

7M ago51:10

51:10

Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to p…

1
SERP’s Up | The ins & outs of starting SEO from scratch 52:57

8M ago52:57

52:57

How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an …

1
SERP’s Up | The great balance between evergreen & trending content for SEO & beyond 50:25

8M ago50:25

50:25

How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen c…

1
SERP’s Up | Are expert opinions in your content an SEO must? 52:28

8M ago52:28

52:28

Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the …

1
SERP’s Up | How will Google's most powerful AI, Gemini, impact SEO? 47:44

8M ago47:44

47:44

The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future?…

1
SERP’s Up | What SEO clients should you take on? 36:44

8M ago36:44

36:44

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help …

1
SERP’s Up | Structured data dos and don'ts 48:43

9M ago48:43

48:43

What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take …

1
SERP’s Up | Does Google use user behavior metrics for ranking? 49:18

9M ago49:18

49:18

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter inve…

1
SERP’s Up | Does SEO's reputation linger? 58:11

9M ago58:11

58:11

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to…

1
SERP’s Up | Why SEOs should watch content trends carefully 49:17

9M ago49:17

49:17

Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and th…

1
SERP’s Up | SEO Trends for 2024 52:02

10M ago52:02

52:02

Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chim…

1
SERP’s Up | Handing SEO off to your clients 38:18

10M ago38:18

38:18

You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might…

1
SERP’s Up | ‘Tis the season for SEO 39:15

10M ago39:15

39:15

What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is th…

1
SERP’s Up | Putting SEO to the test 48:17

11M ago48:17

48:17

Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Cart…

1
SERP’s Up | I would do anything for links, but I won't do that 38:31

11M ago38:31

38:31

Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishn…

1
SERP’s Up | Unsolved SEO Mysteries 1:18:09

11M ago1:18:09

1:18:09

What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SE…

1
SERP’s Up | What does good E-E-A-T even mean? 42:00

11M ago42:00

42:00

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qua…

1
SERP’s Up | How much should SEO cost 54:06

12M ago54:06

54:06

How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services.…

1
SERP’s Up+ | How to connect to your customers (Bonus Episode) 30:35

12M ago30:35

30:35

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showca…

1
SERP’s Up | SEOs working well with non-SEOs for success 44:19

12M ago44:19

44:19

Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working …

1
SERP’s Up | How to train your SEO team 49:23

12M ago49:23

49:23

How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize…

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