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How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will exp ...
 
The fashion industry has become well known as a significant contributor to the climate crisis and social injustices. However, with this knowledge comes action, with a growing number of brands and experts stepping up to improve industry practices. From developing sustainable fabrics to supporting worker communities. On The Sustainable Fashion Wingman, we talk to these innovators and brands leading the way in making fashion more sustainable and ethical. Helping you dress, live, and work more s ...
 
Saja Chander hosts Fairbee Buzz. She interviews inspiring entrepreneurs in sustainable lifestyle & fashion. Together they want to find answers and direction on how to impact conscious shopping. NL translation: Saja Chander is uw host voor Fairbee Buzz. Ze interviewt inspirerende ondernemers in duurzame lifestyle & fashion. Samen zoeken ze het antwoord op de vraag hoe bewust shoppen het best kan worden gestimuleerd.
 
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show series
 
In this episode, we talked with Nick Reed, Founder of the Climate Conscious menswear brand, Neem. As former Buying Director of established men's workwear brands, Moss Bross and Charles Tyrwhitt, Nick has a wealth of insight into men's apparel and manufacturing. Nick is now using that experience to do things differently, by building a brand designed…
 
Should You Start a Sustainable Fashion Brand During a Recession? I’m not an economist and I’m obviously biased in how I would answer this. So, I’m crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today’s episode, I’m walking you through some things to think about so you can decide for yourself. R…
 
How has fashion consumerism changed for the Gen-Z customer? Can Fashion reconcile the Gen-Z desire for sustainability and affordable clothing? We had a chat with Billy Butt, the Co-founder of the FASSION marketplace aimed at providing the Gen-Z consumer with an easier way to access responsible and independent fashion. We also hear from Billy how sh…
 
I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That’s what I’m sharing in today’s episo…
 
We caught up with Liz McGreevy, one of the founders of Re_Threads to talk about circular design and sustainable workwear. Liz provides an insight into the journey of Re_threads and how, along with Co-founder, Matt Roche, set out to address the challenges of, traditionally, one-use uniform apparel. Becoming more than just a solution to uniform waste…
 
So you’re thinking about starting a fashion or accessories brand, but you want to make sure you’ve dotted all of your i’s and crossed all of your t’s before going down that road. Well, you’re in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand. Resources mentioned in this episode…
 
Maybe you’ve had an idea for a clothing brand or an apparel product or an innovative accessory and you keep thinking the timing isn’t right. You’re dabbling in research, listening to podcasts like this one or Googling on your phone when you can’t fall asleep, but you haven't taken any tangible action yet… well, in today’s episode, I’m going to help…
 
It’s often said that most sustainable clothes are those already in your wardrobe, but what about in someone else’s wardrobe? We’re talking resale, of course. In this episode, we heard from Anna Woods about her journey to owner of the pre-loved and re-sale boutique, Positive Retail. With an established career background in fashion, Anna, like many, …
 
This is the final episode in our Summer Series, where we’re featuring our best and most popular episodes of the Start Your Sustainable Fashion Brand Podcast. We’re wrapping it up with an episode all about my best entrepreneurship advice. You’ll hear all about dealing with copycats & critics, facing the competition, and what it really takes to be an…
 
Building a sustainable and ethical fashion brand comes with challenges that need to be carefully considered from the start. Fortunately, there is help at hand. We got to hear from Shannon Lohr, Founder of Factory45, who after running a successful fashion brand, now supports other entrepreneurs to start up brands responsibly. Shannon provides an ins…
 
It’s one thing to dress and shop sustainably as an adult, but when it comes to our little ones, it can be a little more challenging. Although there are more, sustainably focused, childrenswear brands popping up, it can be just one more extra chore for parents and guardians to search and figure out which ones are right for them Well, in this episode…
 
This week is part three of our Summer Series, where we’re featuring our best and most popular episodes of the Start Your Sustainable Fashion Brand Podcast. This episode is all about building a supply chain for your fashion brand as a new entrepreneur. You’ll hear about how to find the perfect fabric, mistakes to avoid when sourcing, and finding a m…
 
We’ve introduced a new format to the podcast that we’re calling our “Summer Series.” We’re releasing four episodes in June, July, and August that will feature some of our best and most popular episodes since releasing this podcast in January. This week’s episode features our 3 best episodes about marketing and how to build an audience for your fash…
 
Pop London is a relatively new and small, clothes boutique, yet was hailed by Conde Nast as London’s only sustainable fashion destination boutique. So, what draws many a customer and publicity to the doors of this North London boutique for a unique sustainable experience? We got to talk with the Founder and Creative Director of Pop, Shazia Saleem t…
 
We showcase a lot of brands on the podcast that help you shop more sustainably, but a large part of sustainable fashion involves extending the life of the clothes we already own. We got to talk with Lucie Harrild in this episode, the Founder of Comhla. The coming-soon, or already launched, depending on when you’re listening, online marketplace desi…
 
We’re introducing a new format to the podcast that we’re calling our “Summer Series.” We’ll be releasing four episodes in June, July, and August that will feature some of our best and most popular episodes since releasing this podcast in January. From business planning to marketing to supply chains, our Best Of Summer Series kicks off now. This epi…
 
Having worked with over 500 entrepreneurs since 2014, it’s been fascinating to watch the highs and lows that we all go through when starting a new business. It’s cliche to say, but going out on your own is certainly not for the faint of heart. So if you’re one of those people who is starting a new brand, a new venture or even just a new project, th…
 
It should come as no surprise that because of the internet, the entire landscape of selling a physical product has changed and will continue to change. The subtle ways that a business communicates with a potential customer will ultimately result in them clicking the purchase button. So, how do you start communicating and making those connections wi…
 
We all have moments in life when we set a goal, and for whatever reason, it feels like an impossibility to achieve. At first, we’re amped up, we feel motivated and then time goes on and we don’t make much progress. Wherever you are in the process of starting your fashion brand, there will be things that come up that stop you in your tracks. How do …
 
Saja interviewt Esther Smit, de co-founder van Oxious. Esther is een voorbeeld van iemand die een probleem zien en dat gaat oplossen. Met haar hands-on mentaliteit heeft zij, samen met haar partner Loes Stapper, Oxious naar het punt gebracht dat zij een leidend voorbeeld zijn in hun branch. Gepresenteerd door: Saja Chander Guest: Esther Smit…
 
In your fabric sourcing journey, you will be faced with high minimums. You find the perfect fabric for your product, but the supplier says that fabric has an MOQ of 1,000 yards. Even if you haven’t worked out your exact quantities yet, you know that for your first collection 1000 yards is probably too high. Does that mean the dream of using this fa…
 
It may be hard to know the exact extent of textile waste produced by the fashion industry but there’s no doubt that it’s an issue of great concern. Why do so many businesses discard excessive quantities of unused materials and what can be done about it? Listen in to the insightful discussion with Christina Dean, Founder and CEO of The R Collective,…
 
Today's topic is going to be short and sweet, but hopefully, pack a lot of punch in your marketing efforts. It's something that's actually fun. It's a chance to get creative to put your marketing hat on and when done right, it will help you grow your audience for your fashion brand much faster because that's our goal: to make sure you have an audie…
 
When you think about choosing a business model -- your thoughts may immediately go to the question of how you’re going to sell. Will you sell direct to consumer? Will you sell wholesale to stores and boutiques? And while those are all important decisions to think about and make, the business model I want to talk about today is one that is *actually…
 
This is the last week we’re going to talk about clothing manufacturing, and while I know, manufacturing isn’t necessarily the most glamorous topic I want to make sure you’re armed for success so that you not only know how to be an ideal client to potential production partners, but you also know how to protect yourself before signing any contracts.T…
 
Finding a manufacturing partner is so important to your success as a business owner and as a reputable brand in this industry. If you can’t find a clothing manufacturer to sew your garments in the correct way, then you’ll lack the ability to sell and scale. I always tell my students to look at your clothing manufacturer as your partner -- in fact, …
 
Finding the right manufacturing partner for your fashion startup is one of the most important decisions you can make for your brand. You don’t want to take this choice lightly and you do want to make sure you complete plenty of due diligence before signing a contract or hiring. If you’re looking for a clothing manufacturer for your fashion brand bu…
 
Met je vrienden kan je niet alleen een avondje stappen of op vakantie. Erik de Groot, Askan Hashemzadeh en Stefan Boerkamp besloten om samen een bedrijf op te richten en niet zomaar een. Een met een stevige missie, “de sportkledingwereld plasticvrij te krijgen” en dat niet alleen. Ze focussen ook op eerlijke beloningen en goede arbeidsomstandighede…
 
Has this happened to you before? Maybe at your job or when you’re working on a hobby you love or when you get really into a project with your kid. You get so caught up in “the work” that you look up and realize the work didn’t actually feel like work. It doesn’t happen every day. Sometimes it doesn’t even happen every week. But when it does happen,…
 
Prachi Shevgaonkar, a Media Professional, Communicator and the founder of Cool The Globe – An app and a movement for climate action. Prachi has helped several sustainable initiatives & businesses craft a communication strategy. She has been mobilizing global citizens to fight climate change through technology, innovation and grassroot action.…
 
You know that whatever you’re doing isn’t working, but you don’t exactly know why. Maybe your inquiry email is unclear. Maybe you’re not asking for the right thing… in the right way. Maybe the supplier simply overlooked your email. Whatever the reason, I do know this: The vast majority of new designers are making four very common fabric sourcing mi…
 
Your email list is your most valuable marketing asset. There are so many different methods and angles to look at when it comes to an email marketing strategy. In today’s episode, I’m going to teach you one specific strategy that you can implement today that averages 70.5% higher open rates and 152% higher click-through rates than traditional email …
 
Jianne Soriano, a Hong Kong-born and raised Filipino, currently working as a digital writer for Tatler Hong Kong. She covers a range of topics from entertainment, music, style, arts and culture to dining. She hopes to give a voice to artists in Asia and across the diaspora as well as other minorities. Previously, Jianne was based in Japan, working …
 
In this episode, we caught up with Arshad Khalid, the Founder of the social enterprise, Ethiqana. With the goal of supporting global artisans and communities, Arshad brings the eco-wares of craftspeople to a wider market. Raising awareness of traditional skills and inherently, sustainable products, Ethiqana is also a call to more environmentally fr…
 
Reena Ahluwalia, recognized as one of the Top Masters of Jewelry Design and Art, she is also a painter of diamonds, an NFT artist and professor. Her honors include a Guinness World Record, a Royal Diamond Tiara she designed for Kate Middleton, jewel featured on a Belgian Postage Stamp and commissions by nations and private collectors. Podcast Conve…
 
One of my favorite ways for fashion startups to launch is by pre-selling. This means you’re selling your product before you create any inventory. It also means your customers are paying for the product upfront so you have money in the bank to pay for production. One of the most popular pre-selling platforms for fashion brands is Kickstarter. And it…
 
As someone who works with and mentors new entrepreneurs on a regular basis, I’m no stranger to panicked emails popping up in my inbox about the discovery of a competitor. As soon as we discover potential competition, our cortisol levels shoot through the roof and we imagine the worst-case scenario. In today’s episode, I’m talking about why competit…
 
Saja is interviewing Hatice Tekinis, a power woman in jewelry who is trying to change the jewelry world. Ana Dyla is a lifestyle brand that focuses on active work for an honest and better world through fair products of a transparent and sustainable source. Ana Dyla is here for every woman, no matter her age or appearance.…
 
I want you to start thinking about the supply chain for your fashion brand -- while the marketing, audience building and business planning elements of creating your brand are important (and fun), your supply chain is what needs to come together to create your physical product. I recommend prioritizing your fabric search right now -- no matter where…
 
So, here’s a hot topic: Money. More specifically, how to start a business when you don’t have a lot of money. If you scour the internet, you can find enough stories of multi-millionaires who started from zero, eating chickpeas out of the can while sleeping on their friend’s futon. But there’s a less extreme version of this, and it’s far more common…
 
In this episode, I’m walking you through the first 3 steps you need to take to start your company. The best part is, each of these three steps will take no longer than an hour to do. (Actually, each one will probably take less than 30 minutes!) My goal here, and the goal of the Factory45 program, is to make “I don’t know where to start” obsolete. M…
 
We caught up with Paola Masperi, CEO and Founder of the award-winning brand, Mayamiko, to find out how the brand has grown to support the Mayamiko Trust. With a background in the Sustainable Development Goals, we hear how Paola has ingrained responsible social and environmental practices into the core of the brand. Find out more about Mayamiko, the…
 
You already know that you need an Instagram account for your fashion brand. But with algorithms always changing, the growth, reach and engagement can feel pretty slow and disappointing… in this episode, I’m sharing three key strategies to grow your following as a fashion startup on Instagram. Resources mentioned in this episode: Book a call to lear…
 
Dit is de Fairbee Buzz podcast waar we alles bespreken rond de ogenschijnlijke tegenstelling van ‘shopping en lifestyle’ en duurzaamheid. Fairbee is het online warenhuis waar je met een gerust hart kunt winkelen met oog voor milieu, arbeidsomstandigheden, productie en dierenwelzijn. Oftewel de plek voor producten en merken met allure, klasse en aut…
 
If you’re looking for eco-friendly fabrics for your sustainable fashion brand, then this is the episode for you. I’m going to share the pros and cons of six of my favorite eco-friendly fabrics. Resources mentioned in this episode: Free Supplier Email Templates: https://factory45.lpages.co/supplier-email-templates-podcast/ Fabric Sourcing Kit: https…
 
Today we are talking about a topic that is near and dear to my heart -- and it’s something that most new fashion founders generally avoid doing. In this episode, I’m sharing four ways to build an audience before you launch your fashion brand. Resources mentioned in this episode: Book a call to learn more about launching your fashion brand with Fact…
 
In last week’s episode, I talked about entrepreneurship, resilience and the importance of getting comfortable with failure. I argued that resilience is a skill that can be practiced. I also argued that, for most of us, it’s a necessary reprogramming if we learned to avoid failure growing up. And in today’s episode, I want to take this a step furthe…
 
Back in 2010, I was starting a fashion brand that was sustainably and ethically made in the USA but at the time, I didn’t have any experience in fashion or manufacturing. I was a journalism major in college, my then-cofounder was a business major so when we were first starting out we followed the traditional business advice.... And in this episode,…
 
We’ve started the New Year and Season 3’s launch with an informative look at the Sustainable Development Goals; how they can and are guiding the fashion industry to more social and environmental responsibility. We get to hear from the highly knowledgeable, Kerry Bannigan, Executive Director of the Fashion Impact Fund and Co-founder of the Conscious…
 
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