最佳Tech With Tim播客 (2024)

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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy 1:07:53

8M ago1:07:53

1:07:53

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…

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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach 1:04:57

8M ago1:04:57

1:04:57

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…

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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing 1:01:49

8M ago1:01:49

1:01:49

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…

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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow 55:09

10M ago55:09

55:09

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …

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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success 51:34

10M ago51:34

51:34

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…

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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points 49:52

10M ago49:52

49:52

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…

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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled 1:00:23

10M ago1:00:23

1:00:23

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…

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#148: The Holy Grail of Web Design and Development with Adam Aragon 1:01:53

10M ago1:01:53

1:01:53

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

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#147: BRIDGER – The Bridge from Prospect to Purchase 1:21:51

1y ago1:21:51

1:21:51

Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …

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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed 1:01:27

1y ago1:01:27

1:01:27

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…

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#145: Mason Cosby on Gettin' Scrappy with ABM 58:17

1y ago58:17

58:17

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…

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#144: The Ungated Unknown – The Path to Known 49:44

1y ago49:44

49:44

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…

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#143: Tirrah Switzer –Keep Your Competition Close 52:06

1y ago52:06

52:06

Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know …

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#142: Juan Mendoza –The Digital Marketing Rennaissance 1:07:33

1y ago1:07:33

1:07:33

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back. Juan Mendoza, CEO of The Ma…

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#140: Sophie Hedestad- Achieving Company Success through Team Goals 1:00:23

1y ago1:00:23

1:00:23

Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.

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#141: Steffen Hedebrandt- Mastering the Art of Crafting Your Account-Based Timeline 56:29

1y ago56:29

56:29

Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.

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#139: Bryan Grover- Insights into Influencer Marketing 1:04:43

1y ago1:04:43

1:04:43

Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry …

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#138: Elliot Volkman- The Impact of Positive Personal Branding 54:37

1+ y ago54:37

54:37

Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.

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#137: Natan Cohen- Embrace Ethical Obligations to Navigate the New Frontiers of AI 1:04:16

1+ y ago1:04:16

1:04:16

Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.

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#136: Adrian Menstell- Unlocking Personalization Across the Omni-Channel Funnel 59:51

1+ y ago59:51

59:51

Join the conversation with Adrian Menstell, Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel.

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#135: Deanna Shimota- Transform your digital footprint into a powerful SDR 59:23

1+ y ago59:23

59:23

Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets …

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#134: Tara Pawlak- Empowering Marketing: The Path to Owning the Revenue Number 50:53

1+ y ago50:53

50:53

Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial…

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#133: Simon Chou- Host of Marketing on Mars Shares Marketing Trends from The Top Business Leaders 55:00

1+ y ago55:00

55:00

Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing. Learn how these business leaders are emphasizing the importance of building a strong community a…

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#132: Zack Wenthe- The Nexus of Evangelism and Personal Branding: Impact on Brands and Careers 1:00:03

1+ y ago1:00:03

1:00:03

Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in t…

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#131: Revital Libfrand- Impactful Branding To Create Value Beyond The Brand 1:00:01

1+ y ago1:00:01

1:00:01

During a conversation with Revital Libfrand, the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and…

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#130 Dave Corlett - The Challenges of Differentiation in Branding & Visual Storytelling 1:02:05

1+ y ago1:02:05

1:02:05

Dave Corlett, Business Director at Shaped By, joins to discuss brand development for fast-growing tech companies and the challenges that arise in differentiating cybersecurity companies.

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#129: Thomas Beavers - Making Affiliate Marketing Work for Cybersecurity Products 46:33

1+ y ago46:33

46:33

Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer mar…

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#128: Kathryn Strachan - AI Is Not An Expert Copywriter 39:13

1+ y ago39:13

39:13

Kathryn Strachan, Founder & CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance writin…

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Showcase: What's The Problem? - Graham Smith - Endpoint Security's Biggest Issue- Claiming Compliance 'Out of the Box' 34:27

1+ y ago34:27

34:27

In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?" He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks lik…

1
#127: Paige Roderick - Localizing & Specializing Events 44:40

1+ y ago44:40

44:40

This week, Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.

1
#126: Emily Mireault - Building Community From Within 56:07

1+ y ago56:07

56:07

Emily Mireault, Marketing at Nectar, joins to discuss how a community can deliver value for internal teams and bolster employee engagement. Creating culture through living your mission, vision, & values.

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#125: Matthew Ziegler - Balancing the Messaging to Not Alienate Your Audience 48:22

1+ y ago48:22

48:22

Matthew Ziegler, Director of Product Marketing at Clarity, joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t …

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#124: Marcus Cauchi - The Sale Is A Symptom of The Relationship 1:06:28

1+ y ago1:06:28

1:06:28

Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases. “No one buys products, peopl…

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#123: Andy Tzortzinis - Shifting to New Horizons 53:55

1+ y ago53:55

53:55

Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth. It really goes to show the power of product marketers and their ability to communicate like he gives …

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#122: Evan Kling - Freedom Leads to Thriving Creativity 47:58

1+ y ago47:58

47:58

Evan Kling, Growth Marketing Manager at Vicarious, joins to discuss how he spearheads different creative campaigns and utilizes his teammates’ specialties in bringing a vision to life in a fast-paced startup environment.

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#121: Ashish Malpani- Product Marketing Becoming the Voice of the Customer 52:02

1+ y ago52:02

52:02

Ashish Malpani, Head of Global Product Marketing for DX, joins to discuss how product marketers can own the process and become the voice of the customer. They need to understand the nuances of each market & vertical particularly in global cybersecurity brands.

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#120: Matthew Delman - Storytelling Frameworks & The Hero’s Journey 50:13

1+ y ago50:13

50:13

Matthew Delman, Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.”

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#119: Joel Silverstein - Content with Clarity & Integrity 52:48

1+ y ago52:48

52:48

Joel Silverstein, Director of Content at Invicti Security, joins to discuss how he leverages his background as a print journalist to thrive on the content marketing path. He talks about how long-form research-based content has elevated his cybersecurity firm as a trusted subject-matter expert and how his team takes that content and utilizes it in v…

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#118: Josh Martin - Selling Through Curiosity 55:31

1+ y ago55:31

55:31

Josh Martin, Technical Solutions Architect at Cyolo, joins to discuss how his team leverages curiosity in the sales process, putting the power back in the users’ hands. They allow the user to think up questions and test drive their tool Walnut.io in a controlled environment.

1
#117: Stephanie May - Leveraging the Lexicon 46:41

1+ y ago46:41

46:41

Stephanie May, Project Manager at Pacific Planning Group, joins to discuss how she liaisons between engineers, marketers, and clients. She has constructed a library full of acronyms for the industry and different company niches. She utilizes this lexicon to successfully change messaging and communicate effectively to her various audiences.…

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#116: Cameron Regano - Story Brand Marketing Frameworks & Failing Forward 58:15

1+ y ago58:15

58:15

Cameron 'Cami' Regano , joins to discuss how she identifies pain points (or use cases) and how the sales team addresses those issues smoothly. Story based frameworks helps both marketing and sales teams bolster the inbound pipeline.

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#115: Alec Foster - Ethical Marketing Through Transparent Data Control 1:01:07

1+ y ago1:01:07

1:01:07

Alec Foster, Growth Lead at Stealth & Public Policy Manager at AI Alignment, Inc, joins to discuss GDPR compliance and how companies can protect their users and customer data. Individual control over data is crucial when building trust and ensuring security.

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#114: Justin Brock - Don't Get Bogged Down in the Jargon 57:14

1+ y ago57:14

57:14

Justin Brock, a B2B SaaS Marketing Leader at Coro Cybersecurity, joins to discuss how he leverages his background as an English teacher to help rewrite websites and simplify complex jargon, abstract acronyms into plain language.

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#113: Bryant Pulecio & Theresa Woodiel - Complex, Cookieless Sales in Cybersecurity 1:04:30

2y ago1:04:30

1:04:30

Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.…

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#112: Saren Sakurai - Instincts Still Matter in an AI Assisted World 59:20

2y ago59:20

59:20

Saren Sakurai, Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cy…

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#111 Sandy Hawke - The Keys to a Great Product Launch 53:40

2y ago53:40

53:40

Sandy Hawke, Cybersecurity Product Marketer at CISCO, joins to discuss what you need to do for a great product launch, combining storytelling and proper timing. Her key to great product marketing is always starting with the customer in mind, forever listening and iterating.

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#110 Christian DeGobbi on Embracing Emotion in B2B Marketing: How Humanizing Your Story Can Give You a Competitive Advantage 42:16

2y ago42:16

42:16

In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.

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#109: Chris Cochran on The Stories of the Super Athletes 46:29

2y ago46:29

46:29

This week Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner. He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday,…

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#108 Kate Neuens on Speeding Tickets, Not Parking Tickets 47:34

2y ago47:34

47:34

Kate Neuens, Marketing Manager at Beyond Identity, joins to discuss switching industries and building a cohesive skillset.

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#107: Jon-Eric Cornellier on The Big Cybersecurity Pond, Small But Mighty Fishes 49:57

2y ago49:57

49:57

Jon-Eric Cornellier joins to discuss how to best market your company's capabilities at industry events, even when your team is small. He stresses the importance of cultivating 'buy-in' among team members and potential clients to successfully form relationships.

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