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Software Testing Unleashed - Better Teams. Better Software. Better World.

Richard Seidl | Software Development & Testing Expert

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In a world where software drives everything, testing is no longer optional — it’s your superpower. - How much testing is enough? - When should you automate? - What makes a great integration test? - And how do you keep up when AI, ML, and cloud-native complexity are redefining the rules? Each week, leading minds from across the software universe — testers, developers, architects, and product thinkers — share practical insights, field-tested techniques, and bold ideas to help you ship better s ...
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Du bist Sales Engineer oder Solution Consultant? Dann bist du hier richtig. Denn das ist dein Podcast für PreSales im B2B Software Vertrieb. Wir sind Tim Brömme & Jan-Erik Jank. Als PreSales Experten mit mehr als 25 Jahren Erfahrung helfen wir dir im SaaS- und IT-Unternehmen, deine PreSales Performance zu entfesseln. Für höhere Win-Rates, begeisterte Kunden und mehr Spaß in deiner Rolle.
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In dieser Folge sprechen wir mit Matthias Tausendpfund von Adobe über die beeindruckende Evolution der Solution Consulting Rolle. Gemeinsam tauchen wir ein, wie aus dem klassischen Pre-Sales-Experten heute ein unverzichtbarer strategischer Partner für Kunden und Vertrieb wird. Matthias teilt offen, warum er die Führungslaufbahn bewusst hinter sich …
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The sweet spot for AI in testing Tip: This is how much money is saved by testing 👈🏻 "We are only there because there is the EU Accessibility Act. I would say if that would not be there, this topic would be a nice to have topic. Not for everybody, of course, but for many decision makers who have to spend money and things like that." - Florian Fieber…
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In this episode, we sit down with Idir Ouhab, a solution engineering leader at n8n, to dive deep into how AI and automation are reshaping the way we work. We go beyond the hype, sharing hands-on examples of automating repetitive SE tasks, improving CRM hygiene, and extracting actionable insights from every customer call. Idir reveals how even simpl…
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How Informal Connections Drive Success in Software Development and Testing Tip: This is how much money is saved by testing 👈🏻 "Anytime we get to some team, we get to some group of people, we become a part of that informal network and that also influences our behavior." - Yuliia Pieskova In this episode, I talk with Yuliia Pieskova about informal ne…
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Eine Führungsposition im Solution Engineering fühlt sich oft wie ein Einzelkämpfer-Dasein an – doch das muss nicht sein. In dieser Episode blicken Tim und Jan auf den erfolgreichen Aufbau der ersten PreSales-Leadership-Community im DACH-Raum zurück und teilen exklusive Einblicke in ihre Roadshow von München bis Berlin. Erfahre, warum der persönlich…
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From Manual Testing to AI: How the Role of Testers Is Evolving Tip: This is how much money is saved by testing 👈🏻 "You know that usually you will present the bad news and you have to know how to present the bad news. Because the bad news does not mean that you are the bad guy. Maybe you are the good guy who can find a real bug which can destroy you…
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Der Erfolg im B2B-Softwarevertrieb liegt nicht in Features, sondern im echten Business-Value deiner Lösung, besonders auf C-Level. In dieser Episode diskutieren wir mit Jan Kalinna, Vice President Value Advisory bei SAP, wie man strategische Deals gewinnt und Fehler vermeidet, die den Mehrwert bei Kunden aus den Augen verlieren. Vom effektiven Valu…
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Leading Remote Software Testing Teams: Trust, Communication, and AI in Modern Work Tip: This is how much money is saved by testing 👈🏻 "So I think for me the most important part is trust. So I work with my team and try to get their trust at every stage." - Michał Buczko In this episode, I talk with Michał Buczko about leading remote teams, trust, an…
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Wir werden erwachsen! Unser Start-up wächst, die Prozesse verändern sich, und plötzlich sitzen wir nicht mehr am Verhandlungstisch, um zu verkaufen sondern um zu kaufen. In dieser Folge nehmen Jan und Tim euch mit in einen aktuellen Auswahlprozess für neue B2B-Software. Doch statt glatter Pitches und perfekter Bedarfsanalyse erleben wir oft das Geg…
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Stop chasing shiny tools. Build test automation that works Tip: This is how much money is saved by testing 👈🏻 "But ultimately what matters is: what is the problem that we are solving and, and what is the architecture." - Péter Földházi In this episode, I talk with Péter Földházi about test automation that solves real problems, not shiny tools. Péte…
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PreSales sollte nicht nur als "Demo-Monkey" gesehen werden, sondern als integraler Bestandteil des Vertriebsprozesses, der den Unternehmenserfolg maßgeblich mitgestaltet. In dieser Episode diskutieren wir mit Michael Türk, wie wichtig es ist, dass der Chief Revenue Officer (CRO) PreSales nicht nur als technischen Support, sondern als Partner auf Au…
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How Performance Testing Has Changed: Insights, Challenges, and Best Practices Over 20 Years Tip: This is how much money is saved by testing 👈🏻 "Nowadays with agile, with the cloud, kubernetes, environments that will Pop up and be destroyed completely. It's not the same game and I am a strong advocate of moving away from the old practices." - Leandr…
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In dieser Episode erhältst du einen spannenden Einblick hinter die Kulissen von Siemens Digital Industries Software und wie sie im B2B-Software-Vertrieb agieren. Frank Fleischer erklärt, wie die strategische Pre-Sales-Rolle es ermöglicht, durch kontinuierliches Feedback und Innovation die digitale Transformation von Kunden aktiv zu gestalten. Mit k…
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How HUSTEF Became a Leading International Software Testing Conference Tip: This is how much money is saved by testing 👈🏻 "You're coming home, so you will see next year you're coming back like an old friend." - Attila Fekete In this episode, I talk with Attila Fekete about HUSTEF 2025 in Budapest. He runs the program and the backstage work. We look …
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In dieser Folge spreche ich mit Regina Neumeier, Senior Director Value Engineering bei Celonis, über eine der brennendsten Fragen in der Solution-Engineering-Community: Sollten Pre-Sales und Post-Sales getrennt bleiben oder zu einer Rolle verschmelzen? Regina gibt exklusive Einblicke, wie Celonis Presales, Postsales und Customer Success zu einem Va…
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How Testers Can Influence Project Quality Tip: This is how much money is saved by testing 👈🏻 "Some of the really basic things that people can do straight away, is to just make your work visible on the boards, just like anybody else's work." - Cassandra H. Leung In this episode, I talk with Cassandra H. Leung about why testers still feel unseen and …
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In dieser Folge tauchen wir in eine ungewöhnliche Situation ein: Was passiert, wenn das Presales-Team einen RFP disqualifiziert – und plötzlich die Delivery-Abteilung und sogar die Geschäftsführung dagegenhält? Wir diskutieren, warum klare Kommunikation und ein definiertes ICP so entscheidend sind, wie man mit Missverständnissen umgeht und weshalb …
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Stoicism in software development Tip: This is how much money is saved by testing 👈🏻 "And what the Stoics say is, well, most things are actually outside of your control. Like other people's opinions, your body, your health." - Maryse Meinen In this episode, I talk with Maryse Meinen about stoic thinking for product development and life. We ask what …
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In dieser Folge nehmen wir dich mit hinter die Kulissen unseres Praxisprojekts an der Ruhr-Uni Bochum. Gemeinsam reflektieren wir, wie Studierende in realitätsnahen Pitches ihre B2B-Sales-Skills auf die Probe stellen und warum der Weg von der Discovery bis zum unwiderstehlichen Angebot oft an einer einzigen Frage scheitert. Wir sprechen offen über …
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Testing as an Art Form Discovering Curiosity and Creativity in Software Quality Tip: This is how much money is saved by testing 👈🏻 "Simplicity is the ultimate sophistication." - Barış Sarıalioğlu In this episode, I talk with Barış Sarıalioğlu about testing as art and science, through the lens of Leonardo da Vinci. We ask what a tester can learn fro…
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Die wichtigste Frage im B2B-Softwarevertrieb ist nicht, was deine Software kann, sondern welchen Mehrwert sie für den Kunden bringt. In dieser Episode von "Presales Unleashed" tauchen wir tief in die praktische Ermittlung und Kommunikation von Mehrwerten ein. Wir erläutern, wie essenziell die Discovery-Phase ist, um spezifische Kundenbedürfnisse zu…
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How self care habits raise quality and agility Tip: This is how much money is saved by testing 👈🏻 "So we need to start thinking about work in a complete, holistic, integral way. Because we are integral people. We cannot be split out and having different personalities and having different faces. And that takes a lot of energy to be sustained, you kn…
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Unterschätze niemals die Macht der Zusammenarbeit zwischen Account Executives (AEs) und Solution Consultants (SEs) im B2B-Softwarevertrieb. In dieser Episode tauchen wir gemeinsam mit Daniel (der beide Rollen gelebt hat) ein in die Herausforderungen und Chancen einer erfolgreichen Partnerschaft und wie entscheidend proaktive Kommunikation ist. Vom …
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Switching End-to-End Test Automation Frameworks: Lessons from Real-World Projects Tip: This is how much money is saved by testing 👈🏻 "Because if we go with wrong tools or wrong alternatives like libraries, frameworks, whatever we are using in our environment or ecosystem, then we might not be able to cover everything that we are supposed to do." - …
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Why winners collect failures Tip: This is how much money is saved by testing 👈🏻 "We don't really exist in a world where everything is known before we start our work. And so the value of context is incredibly important." - Chris Armstrong In this episode, I talk with Chris Armstrong about context in testing. We talked about why "it depends" is an ho…
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Why Examples Matter: Rethinking Requirements Tip: This is how much money is saved by testing 👈🏻 "If you have a good understanding of the requirements, you can write better test cases, tests for that the developers might be able to make it immediately the right way and they don't need to do so much rework." - Gáspár Nagy In this episode, I talk with…
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Why Software Testing Struggles With Recognition and How AI Changes the Game Tip: This is how much money is saved by testing 👈🏻 "I truly believe that we have like in five to 10 years we see a huge demand in people who are able to understand system architectures." - Daniel Knott In this episode, I talk with Daniel Knott about the real pains in testin…
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Stop saying everything is broken: Speak in outcomes and get taken seriously Tip: This is how much money is saved by testing 👈🏻 "So I think the first step is always trying to understand who you are talking to, trying to understand what matters to them, what do they really care about. Bad quality is something that hurts the business, but how does it …
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Switching From Cypress to Playwright: A Real-World Guide to Test Automation Migration Tip: This is how much money is saved by testing 👈🏻 "There is a lot of our custom admin stuff like managing artworks, managing the copyrights, managing work with the artist. So there is a lot of custom code there. So it's not just simple E-commerce." - Maciej Wyrod…
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Are Cross-Functional Teams Really Working? Deep Skills vs. Shallow Roles in Agile Tip: This is how much money is saved by testing 👈🏻 "But if you ask many Scrum masters today, and unfortunately a few coaches as well, what does the Agile manifesto say or what are the 12 principles of Agile? They don't know." - Gitte Ottosen In this episode, I talk wi…
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From Blame to Clarity: Enhancing Team Conversations Tip: This is how much money is saved by testing 👈🏻 "So yes, there is a lot of communication for testers." - Maroš Kutschy In this episode, I talk to Maroš Kutschy, a QA technical lead passionate about automation testing and self-improvement. We go into the topic of nonviolent communication and its…
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Engaging Students in Software Testing: From Test Automation to Motivation Tip: This is how much money is saved by testing 👈🏻 "So we have automation classes where people need to test, students need to write automation scripts and that's how they got introduced to what is a test case. And you would have to automate it." - Dmitrij Nikolajev In this ep…
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Let's explore why great ideas often face resistance. Tip: This is how much money is saved by testing 👈🏻 "If you don't manage the people, if they don't feel seen and heard, your change is constantly going to be ambushed." - Mary-Lynn Manns In this episode, I chat with Mary Lynn Manns about the ever-tricky topic of change in tech. Mary Lynn is a cons…
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How skills triumph over frameworks in effective Agile scaling Tip: This is how much money is saved by testing 👈🏻 "If you don't know when you're going to accept, how can I know what I need to test?" - Derk-Jan de Grood In this episode, I chat with Derk-Jan de Grood. We explore what it means to live agility beyond just following frameworks. Derk-Jan …
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Unlocking the Secrets of Property-Based Testing Tip: This is how much money is saved by testing 👈🏻 "So the fundamental proposition of property based testing is when the system gets too complicated, it is not possible for humans to write every test cases. So rather we want these test cases to be generated automatically." - Nikhil Barthwal In this ep…
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Making Security a First-Class Citizen Tip: This is how much money is saved by testing 👈🏻 "Avoid custom security solutions whenever possible - they often lead to vulnerabilities." - Eoin Woods In this episode I talk with Eoin Woods about integrating security from the start of software development. Eoin, an expert in software architecture, explains w…
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Use collaborative software design to break down silos Tip: This is how much money is saved by testing 👈🏻 "We try to make it visual because then you focus the conversation on what's actually there, what's in front of you." - Gien Verschatse In this episode I talk to Gien Verschatse and Kenny Baas-Schwegler about the challenges of collaborative softw…
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How to increase team autonomy? Tip: This is how much money is saved by testing 👈🏻 "A lot of the people who are more introvert might have a better view of what actually happened in there than those who are being extroverted." - Ben Linders In this episode, I talk to Ben Linders about what really drives team autonomy and effective software developmen…
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Creating a Quality Mindset and Build Better Software Tip: This is how much money is saved by testing 👈🏻 "I've seen so many times when we put something on a whiteboard, whether it's physical or virtual, it triggers an idea in somebody like, oh, I just thought of this thing that's going to save us, you know, 180% of our time." - Lisa Crispin In this …
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Die Sommerpause kommt und diesmal ist sie mehr als nur ein kurzes Innehalten. Tim und Jan nutzen den Moment für einen ehrlichen Rückblick und eine strategische Neuausrichtung. Was als idealistisches Produkt für bessere Discovery begann, bekommt ein Update in Richtung Skalierung, Internationalisierung und echter Systematik. Sie sprechen offen über I…
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From Chaos to Clarity: Organizing Testing in Complex Environments Tip: This is how much money is saved by testing 👈🏻 "The more you understand about testing, the better you can lead it, the more you can enable people to do good quality and you can expect good quality." - Kari Kakkonen In this episode, I talk to Kari Kakkonen about his Act 2 Lead mod…
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Philipp Schöne, Director Solutions Engineering bei MuleSoft, gibt Einblicke in den Wandel seiner PreSales-Organisation. Was mit ersten Experimenten begann, ist heute tief im Alltag vieler Teams verankert: von automatisierter RFP-Bearbeitung über Discovery-Briefings bis hin zu internen AI-Knowledge-Sessions. Dabei geht es nicht nur um Tools, sondern…
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Four Groups Every Tester Should Know Tip: This is how much money is saved by testing 👈🏻 "You should always combine experience-based techniques with test design techniques." - Rik Marselis In this episode, I talk with Rik Marselis about the world of test design techniques. We go into why many testers struggle to apply the methods they learn, despite…
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Walk & Talk im Perlacher Forst und mitten im Gespräch die schonungslose Diagnose: Enablement im PreSales? Ziemlich kaputt. Tim und Jan sprechen über Trainings, die nicht wirken, Formate ohne Nachhaltigkeit und Führungskräfte, die sich rausziehen. Es geht um Lernprozesse, Prioritäten und die Frage, was ein gutes Training wirklich leisten muss. Warum…
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From Arts to Automation: The Unexpected Journey of Testers Tip: This is how much money is saved by testing 👈🏻 "What if testers have hobbies like acting, boat building, urban planning or even music composition?" - Isabel Evans In this episode, I talk with Isabel Evans about breaking stereotypes in the IT and testing industries. We go into the common…
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AI’s Impact on Coding: Will Developers Become Obsolete? Tip: This is how much money is saved by testing 👈🏻 "The world runs on software; that is not going anywhere." - Kevlin Henney In this episode, I talk to Kevlin Henney to explore the future of software engineering. We go deep into timely topics like artificial intelligence, the evolving role of …
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Trusting AI: The New Colleague in Software Development Tip: This is how much money is saved by testing 👈🏻 "AI is our new workforce. We need to have a hiring process for AI." - Szilárd Széll In this episode, I speak with Szilárd Széll about the transformative role of AI in software testing and business processes. Szilárd, a notable figure in the tes…
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Opportunities and Challenges Ahead Tip: This is how much money is saved by testing 👈🏻 "The rise of AI in software development democratize creating software, but it raises questions about how to maintain quality." - Richard Seidl In this first episode, I talk about the concept of “Quality as an Attitude”. I strongly believe that quality is critical …
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Wenn du morgen eine PreSales-Organisation von Grund auf neu bauen müsstest, womit würdest du anfangen? Jan und Tim legen offen, welche Playbooks aus ihrer Sicht wirklich zählen. Vom Hiring über Onboarding bis zum Zusammenspiel mit dem Sales. Es geht weniger um Templates, sondern mehr um Haltung, Entscheidungslogik und gelebte Praxis. Warum ein Miss…
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