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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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Are you a wedding pro ready to ’crush it’ in life and business? Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests! Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the ...
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Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this p ...
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Tune in for education for wedding pros, featuring vendors in the DC/MD/VA area. Hosted by Abigail Coale of Abidoodle Productions.
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In this series, 'The Business of Weddings', I'll be chatting to loads of wedding pros and industry heavyweights to get their insights on the wedding industry. Whether you're a videographer, entertainer or florist, there'll plenty of advice, tips and motivation to help take your business to the next level.
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Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry. This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. | You'll get b ...
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Forget fairy castles and white doves, darling! Pop the bubbly and grab a pasty because you're invited to the dreamiest podcast where weddings and Cornwall collide! Hosted by the effervescent Francesca from Manhay Farm, where laughter bubbles like champagne and wedding dreams bloom like wildflowers, this podcast is your secret guide to crafting a Cornish celebration as unique and delicious as a cream tea after midnight. Each episode is a treasure trove of inspiration: · Meet incredible local ...
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On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that w…
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Today I am taking you behind the scenes of TWIA (aka as the Wedding Industry Awards) with the founder Damian Bailey. As a wedding photographer himself he has set up the most successful wedding awards in the UK. Today I ask him the questions you all want to know the answers to, so you can decide if entering the awards is for you. Entries close on Mo…
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Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn …
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It's September and I am back and today I am talking about 6 things I have learnt over the summer break! From outsourcing to being honest, I share what's been going on in my world for the last 6 weeks and the lessons you can implement into your wedding business! Join the Members Lounge Discover the Wedding Pro Agency Time stamps: Introduction to Sum…
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144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)
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Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I wa…
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In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business w…
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Today is the final part of our summer series, where I have been sharing content that is usually reserved for my wedding pro members. Today we hear from Barbara Nixon as she shares her tips and advice on how to stop holding yourself back! Find out more about Barbara Want to join the Wedding Pro Members Lounge? Click here. Want to meet other likemind…
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143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything
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As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling bur…
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Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg. Jess shares her journey in t…
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It's summer 2024 and over the month of August I am sharing training usually reserved for my members only! Today I am sharing one of my post popular videos - a training session all about how to convert digital wedding enquiries with Alan Berg. I love his straight forward, simple attitude and I think you will too. This is one of two training sessions…
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If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it? On this episode of The Power in Purpose Podcast: [00:00]: Introduction [07:11]: Aligning Your Marketing Plan with Y…
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In this episode, Becky shares a recent wedding day experience and her main takeaways from it, which came down to staying calm when things didn't go as planned and having a positive energy on a wedding day despite the circumstances! She also discusses handling things behind the scenes as much as possible and not bringing situation to couples unless …
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With almost every aspect of your wedding business now happening online, it's more important than ever to protect your business from scammers. In today's episode from the members lounge archive you will hear from Paul Newton - Wedding Magician, Speaker and author of Mental Theft. He walks you through some of the common scams, and how to ensure you s…
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In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time…
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Over the month of August I am digging into the archives of the Wedding Pro Members Lounge to bring you some great training that has previously been for members only! This week you will here a great session from wedding photographer Natalie Stevenson all about how she transformed her own business with styled photo shoots. Click here to follow Natali…
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141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!
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In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's rea…
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Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review. Learn how …
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This August I'm letting you behind the curtains to see inside the Wedding Pro Members Lounge, my private members club for wedding business owners. Every month we have an amazing guest expert training, so I have been digging into the members lounge archives to share some of the training's with you. Today you will here from branding expert Danny Matt…
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What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard …
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Send us a text Forget endless scrolling and spreadsheet nightmares! This episode dives deep into the world Artificial Intelligence and how it can revolutionise your wedding venue search. Discover how to leverage the power of AI to find your perfect Cornish wedding venue in record time. From personalised recommendations to virtual tours, we'll uncov…
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In this solo episode, Becky shares five life hacks for productivity and success in both personal and professional life for wedding pros. Becky's Lifehacks for Increased Productivity: Learn to wake up early! Go to bed sooner (leave the binge watching Netflix behind and swap it with a productive morning routine) Use a meal planning app like eMeals pa…
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Today I'm chatting with author, wedding coach and marketing strategist Heidi Thompson. We talk about how the marketing landscape is changing and what couples expectation is in 2024 vs a few years ago. We also discuss her upcoming FREE Book more weddings summit and I ask her the awkward questions you don't want to. Click to get your FREE summit tick…
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139 | Launch Your List Series: The 3 Types of Quiz Lead Magnets Wedding Pros Can Create & The Strategy Behind Each
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If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you! This week, I'm s…
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In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought po…
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Wedding MBA is the largest wedding industry conference in the world! Taking place in Las Vegas every November, it's the only way to see all of the best wedding industry educators in one room. Today I'm chatting to Shannon Underwood - Vice President and conference director of Wedding MBA. She takes us behind the scenes of the event and shares why yo…
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138 | Launch Your List Series: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email List
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I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today. This wee…
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In this solo episode, Becky reflects on her 12 years in the wedding industry and shares five things she would do differently if she were starting her business now instead of in 2012. She discusses the importance of investing in necessary tools and systems, managing money better, investing in education, growing a team, and giving back to the communi…
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2024 has been the year of tracking the stats in my wedding business and using the data to make business decisions. Ever since Tayler from Enji introduced me to the concept of KPI day, it's become a regular part of my month and I want it to be part of yours too! In today's episode I am taking you behind the scenes of my own stats and sharing the num…
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137 | Launch Your List Series: The Serve, Serve, Sell Email Marketing Strategy That Turns Cold Leads Into Dreamy Clients
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How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again! This week, I'm sharing part four of an eig…
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In this week's episode, Becky interviews McKenna of Life In Letters about her journey as a wedding calligrapher. McKenna shares how her signage and stationery business began and how she quickly grew to having over 100 weddings in one year and was able to quit her full time job. From there, she was able to scale back the number of weddings she was t…
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Today I am joined by Wedding DJ, turned 'Eventpreneur' Toby Burns. CEO of the 'Silent Disco Company' Toby now has a team of employees and an international customer base. In today's episode he shares his journey and talks about how he believes customer service and innovation have transformed his own business and life. Find out more about The Silent …
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The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today! This week, I'm sharing part three of an eight part series where I'm teaching wedding …
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Are you feeling burnt out on Instagram these days? Does it feel like you are putting time and effort into this app for little or no return? In this episode, I'm chatting about my thoughts on Instagram in 2024 and how to still enjoy the platform without letting it suck the life out of you. I explain why I continue to use Instagram for my business af…
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Today I'm chatting with Krissy Quinton, founder of Primrose cakes. After building a successful wedding cake business herself, Krissy now supports newer cake makers in the practicality of setting up a cake business. From food hygiene to FSA guidelines, we cover it all today - and whether you are a cake maker or not, there's a lot in this episode for…
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How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I’ve brought Dawn Richardson from Flodesk onto the podcast to help talk ab…
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In this episode, Becky interviews Darcy Warden, a virtual assistant for wedding professionals (and Event Crush's own VA for the last several years!) Darcy shares her journey from being a wedding planner to starting her own VA business during the pandemic. We discuss the different services that VAs can provide, the signs that a business might be rea…
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Today I am addressing the 10 mistakes wedding venues are making and how to fix them. Whether you work in a venue, own a venue or are working as a wedding pro, this episode is for you. I cover a wide range of topics from pricing to show rounds and everything in between. Want a training session for your venue team? Get in touch. Time Stamps: Not bein…
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134 | How To Get Started With Email Marketing As A Wedding Pro - It's Time To Launch Your Email List
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Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business. This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more…
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This week, Paula Ruzenceva of Pin With Paula is on the show to share about the power of Pinterest, how wedding pros are missing the mark with it, and the untapped potential that exists once we nail down a Pinterest strategy! We discuss the value of Pinterest for wedding creatives and how it can help generate leads and bookings. Paula explains how s…
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Send us a text Dreaming of a wedding ceremony that reflects your unique love story? Forget the stuffy registry office and say "I do" your way with a celebrant-led ceremony in Cornwall! In this episode, we explore the magic of celebrant weddings with Debbie from Brightstar Ceremonies. We'll break down the benefits, discover how to personalise your c…
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In today's episode I am chatting with founder of Visualist Cherie Yang. We talk through how she founded Visualist, where she sees technology fitting in with our wedding planning couples and how automation can improve your customer service. If you want to be forward thinking in your wedding business and keeping on top of trends in technology, this e…
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133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia Bauer
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Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer se…
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How do you set yourself apart among a sea of wedding photographers or a sea of wedding planners? How can you ensure that your business gets noticed by the right clients? This week we're diving into this topic and various ways you can stand out among the crowd! Key Takeaways: 1. Stop Blending in! Infuse these three things into your online presence: …
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Today I'm chatting with Emmy Award winning comedian turned wedding speech writer Beth Sherman. She shares her personal story of getting into comedy, her tips on how as pros and venues we can improve our guests experiences of giving a speech and her insight into how we can all bring more personality and humour into our businesses. Click to find out …
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132 | Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding Industry
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One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking. On this episode of The Power in Purpose Podcast: 02:22…
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Wouldn't it be nice to make some extra income while also being able to offer discounts to our clients for products and services they'll be needing for their wedding? Affiliate programs can do just this, and today I'm sharing my favorite ones. All of these are free to join, and a great way to provide added value to your client's experience! Affiliat…
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Today I'm chatting with Braden Drake, founder of Not Your Average Law Firm. He takes two typically dry subjects - finance and law and makes them a whole lot more fun. We discuss the importance of understanding legal and financial matters for wedding business owners. Braden talks about hiring practices, the necessity of comprehensive contracts, and …
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131 | Can Starting a Podcast Help You Grow Your Business? Hear How One Planner Did It & Launched A Digital Shop
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Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast. On this episode of The Power in Purpose Podcast: 03:42 Podcastin…
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Want to know one of the quickest ways to fail in the wedding industry? Hint: it involves isolation, keeping to yourself, and not making an effort to connect with your local wedding community. I have a *lot* to say on this topic, but this week I'm breaking things down for a quick bite-sized episode on the power of community in the wedding industry, …
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Today I am chatting with one of my founding Wedding Pro members Kevin Lines. What I love about Kevin is the way he keeps his work life varied with a mix of corporate work and wedding photography. He has a 'family first' mindset whilst also striving to bring in more income - it's a great conversation. Visit Kevins Website Follow Kevin on Instagram J…
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