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Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.
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In this captivating episode, Adam sits down with Rand Fishkin, co-founder of SparkToro and Snackbar Studio, for a candid conversation on breaking the mold in digital marketing. Rand, known for challenging conventional thinking, shares his bold perspectives on everything from big data transparency with platforms like Google and Facebook to the evolv…
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This episode features Aron Sōgi, a TikTok content creation expert whose innovative strategies redefine video marketing on social platforms. Aron has a demonstrated talent for engaging and growing his audience, sharing valuable insights into effective digital storytelling. While often linked to B2C brands, these insights can also be harnessed by B2B…
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In this episode, Adam Helweh interviews Sarah Lambert, VP of Marketing at InvestiFi, uncovering her fascinating approach to marketing that blends creativity, strategy, and leadership. Sarah shares her thoughts on what makes marketing tick today, offering a fresh perspective on everything from working with startups to the tools and techniques reshap…
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In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One. Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success. Together, they explore topics like the evolution of SaaS, the challenge …
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In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the huma…
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Adam, joined by Deeanna, candidly discusses the reasons behind the podcast's hiatus and shares big news about what changes are in store for the new season of Marketing in the Raw. You don't want to miss this if you are a marketing leader and practitioner.Talk to me: • Twitter: / adamhelweh • LinkedIn: / adamhelweh • Instagram: / adamhelweh • Don't …
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Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she uses her skills to pair companies with experienced fractional marketing executives. S…
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Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse tells me where he gets fresh ideas and shares use cases for marketing your company us…
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How to Run an Effective Content Marketing Team Like a Well Oiled Machine feat. Xenia Muntean | EP. 33
36:20
Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content. Find this episode insightful? Subscribe, rate, and share this podcast so we can produc…
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Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that businesses are breaking out of the mold of physical events by crafting compelling branded v…
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Adam talks with the wonderfully smart and funny, Kathy Klotz Guest. Kathy Klotz-Guest is a story-telling and creativity strategist, keynote speaker, author, and improv comedian. She shares how businesses can use humor to connect with your customers. We talk about the role of humor in marketing and the most common reason businesses fail to inject hu…
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Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break omnichannel marketing success. Find this episode insightful? Subscribe, rate, and sha…
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Adam talks with the brilliant, Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes…
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In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with …
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Sharing Your Origin Story: Brand Storytelling and Building Customer Trust feat. Scott Monty | EP. 27
49:39
Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications where former Ford CEO Alan Mulally called him "a visionary." Scott sheds light on how…
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Tearing Down the Barriers Between Who You Are Personally and Professionally feat. Ted Rubin | EP. 26
46:52
Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including "Return on Relationship" and "The Age of Influence: Selling to the Digitally Connected Customer." Ted shares what he says is his secret to building lifelong connections with his community. Find this episode insightful? Subscribe, r…
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Robert Scoble returns to talk with me about the technology that's been making it easier for customers to navigate the pandemic. How will the rapid adoption of technology change the customer experience in the long run? Listen in. Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understa…
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Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's also the co-author of "No Bullshit Social Media - The All-Business, No-Hype Guide …
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Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search results. Jason Barnard is the founder of Kalicube where he shares his insights from trac…
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How Wellness Technology Reveals Where Customers Heads Really Are feat. Jeremiah Owyang | EP. 22
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Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and the opportunities it reveals for brands looking to create deeper connections with their customers. Find this episode insightful? Subscribe, ra…
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Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders. We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss why ego is the creativity killer and how to create the best conditions to solve deep…
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Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.…
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Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior Content Consultant at LinkedIn, if you feel like this, you may be experiencing an afflic…
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Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former co-founder and CEO of Moz one of the top SEO software companies in the world where …
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Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to provide more personalized experiences. She illustrates how to get started in this …
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Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption feat. Tom Webster | Ep 16
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My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21 years. Find this episode insightful? Subscribe, rate, and share this podcast so w…
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Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15
41:43
Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit w…
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Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains How businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't realize. Scott Abel is known as the Content Wrangler. His blog, thecontentwrangler.com …
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The Future is Coming: How Emerging Tech is Redefining Customer Expectations feat. Robert Scoble | Ep. 13
59:04
Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business world is adapting with the help of technology. Robert Scoble, a technology futurist an…
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In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day. Tim Ash is a sought-after international keynote speaker and acknowledged authority on evol…
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Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 feat. Jeannie Walters | Ep. 11
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In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to others. Businesses who want to survive now and beyond COVID need to deliver a stellar customer experi…
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My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original co-founder of Macromedia, the maker of early interactive digital publishing tools such as Director and Flash.Marc gives me the inside story about the early history of digital content publishing and interactiv…
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How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She's not the only one that thinks so. According to a Stackala report, 86% of consumers indicate that authenticity is critical …
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At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns.My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps …
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I invited my friend, Todd Wilms, Founder of FoundersPlace.co and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is for founders and marketers to understand each others’ real needs and desires in order for the business to generate maximum success.Fi…
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According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers.My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares h…
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Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they cou…
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While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration.Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Sc…
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Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. 3
44:47
Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute – has a lot to say on this topic. In this episode, we discuss the not-so-secret, secret…
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How Augmented Reality Is Reshaping the Way Customers Experience the World feat. Irena Cronin | Ep. 2
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Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world. Find out why companies big and small are vying to build a presence in this space and why it wil…
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Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team and the bottom line. Find this episode insightful? Subscribe, rate, and share this podcast so we…
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