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ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, ...
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The ARCast is a place where people can come to listen and relate. Whether you are in recovery, have a loved one in recovery, or want to learn, The ARCast is here to inform the listener and help everyone grow. We keep it real, bringing you real people with real stories. If you would like to join us on The ARCast, either live, in the studio, or online, click the link in the show notes and fill out the form. We'll be in contact with you and get you scheduled ASAP! If you or someone you know is ...
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Send us a text Upon arriving in the U.S., Shivani worked at a Starbucks in Hollywood. Her ultimate goal was to get back into brand management - category and insights weren't even on the radar. But, once she had a taste, she found her calling.由Studio Xerxes
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Send us a text In the 80’s and early 90’s, if anyone mentioned working in space planning, you might be mistaken for working at NASA. But, with contributions from Flora Delaney and others, the discipline is not only grew throughout retail and CPG, it became essential. Tune in as Flora shares how she helped establish the field.…
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Send us a text On Nov 30, 2022, ARCast was born. Since then, it's been a wild and crazy ride. 52 fantastic career stories as we put the spotlight on colleagues doing compelling work "in the trenches". Thanks to all our listeners and we look forward to 26 more awesome interviews in 2025. Happy Holidays!…
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Send us a text You may want to be the manager who handles all 4 P's and makes decisions across the entire scope of an individual category. Or possibly you are Slava Gendlin. Meet the man who chose to be laser focused on only one: Price.由Studio Xerxes
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Wishing you and your family a very special holiday season! We want to thank all of our listeners for their continued support and hope you are excited for the second season of The ARCast. We look forward to seeing you in 2025! Loved the episode? Send us a text message to show your love! If you would like to join us on The ARCast, either live, in the…
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Send us a text If you have never heard of DUDE Wipes, you soon will - they are everywhere! Follow Susanna as she lands at the doorstep of a supernova, charged with building out their category management practice.由Studio Xerxes
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Send us a text Renee Balliet is a passionate insights leader for over fifteen years, having worked on brands, innovation, product development, and retail. She has made her mark at Wells by building a team of Consumer, Sensory, and Shopper Insights from the ground up. Melanie Saffell spent her career in data and CPG in various roles including Channe…
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Send us a text Listen to the unlikely story of a former Deli Manager whose life turns upside when he meets a monk on the streets of New York. This chance connection (or maybe it was destined) guides Matt Mueller into discovering mindfulness can unlock the doors to unparalleled levels of innovation.由Studio Xerxes
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Send us a text In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.由Studio Xerxes
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Send us a text Why would becoming a "bestie" make a difference? Discover why Chris chose this route as a means to help organizations find their path forward in omnichannel retail.由Studio Xerxes
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Send us a text No team can truly be effective until it understands who they serve. Follow Lawrence as he takes us on a journey to learn why it takes real empathy to deliver value for his customers.
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Send us a text We have moved beyond the era of pulling one lever and solving all your problems. The business is more challenging and the shopper landscape is exponentially complex, so we need to think and act differently. Shiraz helps us uncover some current and future solutions to start our journey.…
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Rebuilding with Rock: Rock Nunez's Path to Breaking Chains Ep.117 In this episode of ARCast, host Booda shares a deeply inspiring conversation with Rock Nunez, who transformed his life after battling addiction for over two decades. Rock talks about his early years, the devastating spinal injury that led to addiction, and the subsequent struggle wit…
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Send us a text Frank Castaneda has that classic story of moving from a grocery store clerk to director of category management. Learn how throughout the journey, he always remembered the basics while becoming a leading trusted advisor.由Studio Xerxes
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Ep.116 Unmasking the Strength Within with Kasey Fierros In this moving episode of The ARCast, Kasey Fierros shares her incredible journey from addiction and trauma to recovery and resilience. Growing up in Tucson, Arizona, Kasey faced the absence of her father and the murder of her brother. She battled methamphetamine and fentanyl addictions but fo…
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Send us a text Life can be hard when you’re a David among Goliaths. Find out how Justin used critical insights to identify an emerging segment of an age-old category.
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Ep.115: Lost and Found - Michael Foxx's Remarkable Comeback (Pt.2) Welcome back to Pt.2! In this continuing episode, Michael Foxx candidly shares his gripping journey of addiction, battling meth and later Adderall, while maintaining a facade of normalcy. He delves into the demons and psychics that marked his darkest days, the struggles with faith, …
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Ep.114: Lost and Found - Michael Foxx's Remarkable Comeback (Pt.1) In this compelling episode of ARCast, host Booda sits down with long-time friend Michael Fox, who shares his transformative journey through addiction, anxiety, and depression. Michael opens up about his childhood experiences, moving from New York to Arizona, and his evolving relatio…
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Send us a text Early in his career, Simon Dunn worked on a myriad of interesting businesses from Liquor to Produce to Household Cleaners. He learned what drives success between category partners and now wants to share that knowledge with brands from around the world.
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Join Booda in this episode of The ARCast as he connects with Carrie Anne Walters, who bravely shares her journey living with borderline personality disorder (BPD). From a challenging childhood filled with family struggles to her inspiring path of self-discovery and resilience, Carrie’s story is both raw and uplifting. This conversation dives deep i…
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In this episode, Booda and Martin introduce Felicia Rangel, who shares her powerful journey of overcoming addiction and legal struggles. Growing up in a turbulent environment, Felicia's life took a pivotal turn following a drug smuggling incident, leading to a spiritual awakening. Despite the looming prison time, she focused on personal transformat…
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Send us a text With endless streams of data at our disposal, it is easy to spend your time justifying ways to use it. But Ella's career was cut from a different cloth, shaped by what she lacked. In this episode, discover how starting with a question can lead to a better solution.
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In this heartfelt episode of The ARCast, host Booda speaks with Andrew Benson, an RSS and BHT, who shares his powerful testimony of strength, hope, and inspiration. Andrew opens up about his turbulent past, from struggling with addiction at a young age to his life-altering experiences that led him to recovery. Through candid reflections and emotion…
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In this episode of the ARCast, Booda interviews Aimee Vasile, who shares her powerful story of overcoming addiction and finding recovery. With five years of sobriety, Aimee discusses her difficult upbringing, her initial encounters with addiction, and the life-changing events that led her toward recovery. From dealing with family trauma to almost l…
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Send us a text From the likes of Pepsico, Dr. Pepper, Kantar and more, Lindsey Gladden has had a major impact across the globe through her expertise in shopper insights. Now we get insights from her about looking for her next role, the state of the market in downturn and why she remains positive.
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In this heartfelt episode, Booda and Mikayla welcome Richard Baltazar, a long-time listener and ARC alumni, to share his incredible journey of recovery. Richard opens up about his upbringing in Tucson, the challenges of growing up with a father who struggled with addiction, and his own battles with substance abuse. He recounts his path from a decad…
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Full video podcast available on Youtube! https://youtu.be/TdIM5JUTSd0?si=hOe-yiLNql4j4b7V Michael Morlan celebrates 575 days sober and shares his journey of recovery. On this special episode of The ARCast, host Booda welcomes Michael, who celebrates 575 days of sobriety. Michael shares his compelling story of overcoming addiction, facing tremendous…
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Send us a text Zel Bianco has focused over 30 years on CPG, honing his software company to make the lives of category managers easier. Now he asks leaders to think differently and join him in this mission. Listen to another compelling episode as Zel tells them how.由Studio Xerxes
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In this powerful episode, we have the honor of welcoming Jesseca KB, a remarkable individual who has overcome tremendous adversity to find her path to healing and empowerment. Jesseca shares her courageous journey, shedding light on the struggles she faced with abuse, addiction, and low self-esteem from an early age. We explore how she found solace…
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I haven't seen my friend Rudy Pro since high school. It's surprising how we could spend so much time with our friends in school, yet never know what struggles they might be facing behind closed doors. Recently, Rudy opened up to me about everything he has experienced in life, and how he managed to turn things around and achieve a happy, sober life.…
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Send us a text You just celebrated your 30th birthday when suddenly you find yourself leading the Center of Excellence at one of the largest CPG companies in the world. What do you do? Let Alex take you on a ride as he shares this unbelievable story along with other fascinating steps along his career arc.…
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Welcome back, everyone. Today, we have a very powerful testimony from our good friend Alan Percy. He experienced some personal hardships on the day of recording but still made an effort to come to the studio and share his story. Alan believes that we should never take these moments for granted. He left us with some wise words that will stick with m…
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Welcome to Part 2 of our two-episode series with our special guest, Tess, who is an IOP therapist. Although she is new to the ARC family, we feel blessed to have the opportunity to sit down with her and discuss various topics such as her testimony, health, addiction, recovery, and more. Loved the episode? Send us a text message to show your love! I…
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Send us a text Follow the story of Brandon Warshaw as he goes from The White House all the way to where he is now at Harmonya. Learn how Brandon used a "does it freak me out" metric to assess opportunities along his journey.由Studio Xerxes
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Today we are bringing you the first part of a two-episode series with our special guest, IOP therapist Tess. She is new to the ARC family, but we feel blessed to have the opportunity to sit down with her and discuss various topics such as her testimony, health, addiction, recovery, and more. Loved the episode? Send us a text message to show your lo…
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The ARCast is a platform that discusses various topics related to addiction and mental health. However, one of the most neglected topics is the feeling of suicidal ideation. Many of us are struggling with different issues in life, and it is crucial to recognize that we are not alone in this journey. Today, we are fortunate to have Anthony "Palo" wi…
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Send us a text Nobody values people more than Brian Rutherford. He treasures a career that was "gifted" to him by mentors and looks to pass it along through interactions with customers, shoppers, and teammates. Understand why Brian truly believes relationships matter in this captivating episode of ARCast.…
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We are moving right along with episode 101, and we are honored to have Ryan Adair as our special guest. Ryan is a talented tattoo artist who has faced many challenges on his personal journey. We admire his courage and resilience in overcoming addiction and finding a new path forward through his art. We hope that our conversation with Ryan will insp…
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Episode 100? What a blessing to be a part of such an incredible journey! Thank you so much to all of our listeners, to everyone who has shared their testimony, and to everyone who has continued to support us throughout the last couple of years! Cheers to 100 episodes and beyond :) We have completed 100 episodes of The ARCast, and to celebrate, we a…
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Send us a text Seeing a planogram as a summer intern was all it took for Dan Desmarais to be captivated by category management. Over the next 30 years, learning about the data and how it could influence supply chain shaped his career from sales to entrepreneur. Tune into this fascinating episode of ARCast.…
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The last time I saw my friend, Daniel Finney, he was backstage on tour with a bottle of Hennessy in his hand. Since then, he has made significant changes in his life, including overcoming his addiction and losing over 200 pounds. He is now in the best shape of his life and living with purpose, faith, and hope! Loved the episode? Send us a text mess…
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We never think that OUR CHILD will be labeled an "addict." From the moment of their birth, we taught them love, compassion, sharing, hope, manners, patience, faith, and so many more qualities to live by, only wanting them to flourish as a better version of ourselves. When we learn that our child has been using drugs, our minds seem to immediately c…
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Send us a text Initially unsure of her career aspirations, Nina Palazzolo placed herself on the front lines of retail. And fell in love. Learn how Nina navigated through her fascinating journey to where she is today at Kodiak Cakes.由Studio Xerxes
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Today on the ARCast, we are joined by Jason and Kristen, Recovery Specialists from Graham County, Arizona. They represent The House of Hope and the Recovery Angels. They have driven all the way down to our studio to inform us about the amazing work they are doing within our community. We are grateful to both of them for taking the time to share the…
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Today on the ARCast, we're featuring our homie, Luis Gaxiola. Raised in Nogales and moved to Tucson in the 90s, Luis was mesmerized by the gang lifestyle. Unfortunately, his choice led him down the path of addiction. Join us in this captivating 2-part podcast as we delve into the trials and tribulations of his life and his victorious battle against…
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Send us a text There is so much value in this interview, we decided to run it again! Take a listen to ARCast's most popular episode. Get in the trenches as James talks to one of the best category managers around, Dan Thaler at Simply Good Foods. Learn about how Dan leverages a childhood passion as well as early experiences with data to master the a…
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Today on the ARCast, we're featuring our homie, Luis Gaxiola. Raised in Nogales and moved to Tucson in the 90s, Luis was mesmerized by the gang lifestyle. Unfortunately, his choice led him down the path of addiction. Join us in this captivating 2-part podcast as we delve into the trials and tribulations of his life and his victorious battle against…
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Hello everyone, on today's ARCast, we have a very special guest, our good friend Frankie Munoz. Like many of us, Frankie had a rough start in life. He struggled with his addiction and found himself in and out of the prison system. His teachers even lost faith in him and stopped giving him homework, knowing he wouldn't complete it. But somewhere alo…
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Send us a text Stacey Ring-Sanders has been an integral part of pivotal moments in our industry including the meteoric rise of Kashi, the recent transformation of Kellogg's, the turbulent days of COVID, and the expansion of the CMA. Take time to listen as she shares learnings about professional development, team building, and dealing with conflict.…
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Jesenia, a Recovery Support Specialist at America's Rehab Campus, shares her powerful and inspiring story of overcoming trauma and addiction. Her journey from facing difficulties to becoming a beacon of hope is a testament to her courage and resilience, serving as an inspiration to many throughout the community. Thank you very much for opening up a…
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