Today we can think differently about how we position our business. We can connect with anyone, anywhere, on an individual level. We have gone full circle to a place where direct human relationships replace mass marketing. The ancient dynamics of individual trust and reputation are again in full play, only now it happens on a global scale. Find out …

Ever since we started mass advertising we always aimed at putting as much makeup on our products and services as they can hold. You know, the burgers they stuff into the foam boxes at McDonals or Burger King simply don't look the same the ones on their marketing materials. Walk past a bank branch and the stock photo depictions of smiley, happy peop…

Here's an interview I did with my good friend Daniel Colgan. Daniel is a partner at DLA Piper, one of the world's top law firms. We recorded this many months ago on a rainy evening in my office in Brussels. This isn't really an interview but more of an unscripted conversation over a few glasses of wine. We speak about how more traditional businesse…

This episode is about how artificial intelligence will affect our professional future and what we can do to stay in the game.The rise of AI is as important a topic as is global climate change because our immediate future depends on it so I hope you can find time to listen to this episode.由Baldwin Berges

Did you know that people are buying and selling meetings with large pension funds and investment consultants – for cash?In this podcast I speak with William Battersby of Asset Dynamics about how the old model of just going through the 'old school moves' of clocking meetings for the purpose of keeping up with the 'numbers game' isn't really adding a…

Business development people who think like ‘hunters’ won’t be as successful as those who cultivate the mindset of ‘farmers’. This might change the way you see business development forever.由Baldwin Berges