最佳Beyond Social Media播客 (2024)

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Mathfluencers & Knitfluencers 39:28

2+ y ago39:28

39:28

During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rat…

1
Domino's Stranger Pizza 43:34

2+ y ago43:34

43:34

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins Gru…

1
Elon Musk & Twitter Circles 42:32

2+ y ago42:32

42:32

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politic…

1
The Demise Of CNN Plus 43:07

2+ y ago43:07

43:07

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's…

1
Pink Floyd Reforms For Ukraine & YouTube Reactions 41:58

2+ y ago41:58

41:58

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus…

1
💩 Burger King's Poop Emoji Ice Cream 33:52

2+ y ago33:52

33:52

During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal A…

1
Dolly Parton + Metaverse = Dollyverse 40:42

2+ y ago40:42

40:42

During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia…

1
Crowdsourcing Ukraine War Intel 32:38

2+ y ago32:38

32:38

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement wit…

1
Super Bowl LXI Commercials 31:54

3y ago31:54

31:54

During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy market…

1
#DeleteSpotify Trends As Neil Young Leads A Boycott To Protest Joe Rogan 35:02

3y ago35:02

35:02

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act toge…

1
LinkedIn Virtual Events 🎟️ 41:22

3y ago41:22

41:22

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as: A social justice t-shirt campaign The Gap's $500 NFT hoodie A superb real estate influencer example Apple AirTag's stalking abilities FTC Investigates Facebook Meta for anti-competitive behavior Google and Facebook under fire for cooki…

1
The 👍 Best & The 👎 Worst Marketing Stories Of 2021 48:51

3y ago48:51

48:51

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included: Alien Oreos A handgun unboxing PSA 2020 hooks up with Satan in Match.com Commercials Bored Ape Yacht Club NFTs Launch Weinermobile Lyft Rides New York Times' …

1
Amazon Prime Teases Wheel Of Time With Anamorphic Billboards 51:49

3y ago51:49

51:49

During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as: Twitter's new bot certification program The launch of The Atlantic's new newsletters Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christi…

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Icelandverse: Iceland Mocks Zuckerberg's Meta 44:58

3y ago44:58

44:58

During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as: The Twitter Blue rollout TikTok’s Creative Exchange Is traditional SEO enough for voice? Email engagements that boost inbox visibility Content marketing tactics for recruiting talent Arby’s french f…

1
🎙️ Crypto For Good With Drew Simon [Interview] 32:43

3y ago32:43

32:43

During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact. Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundr…

1
🎨 Google For Creators 38:09

3y ago38:09

38:09

During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as: LinkedIn closes the chapter on Stories Instagram allows desktop uploads Journalists prefer Zoom interviews Australia pitches Chris Helmsworth A sign language Metallica video Facebook by another name Apple's privacy protection posing Walmart'…

1
🤖 Amazon's Creepy Astro Home Robot 57:40

3y ago57:40

57:40

During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as: A study suggesting that jerks are jerks, online or off Sleep Number's content marketing campaign 5 new Twitter features, including business profiles A design firm's brilliant mock condom ads Amanda Gorman's Estee Lauder sponsorship gig Minn…

1
🎙️ Crypto In Marketing & Commerce With Shelly Palmer [Interview] 48:08

3y ago48:08

48:08

During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce. Among the topics we cover in this interview: - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching…

1
🎙️ Music Marketing With David LeDuc [Interview] 43:07

3y ago43:07

43:07

During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc. Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his sol…

1
🎟️ A Ticket To Twitter Spaces 47:55

3y ago47:55

47:55

During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as: Lyft and Oscar Meyer co-brand a Weinermobile lift The White House's pro-vax influencer campaign Google My Business' prominence signal Robot lawyers Walmart's advertising network Moms against misinformation Alan Page isn't notable enough for …

1
🎙️ Online Review Management With Curtis Boyd [Interview] 31:50

3+ y ago31:50

31:50

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student…

1
🦠 Anti-Vax Doctors & NFL Players Damaging Brands 47:37

3+ y ago47:37

47:37

During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as: A TikTok campaign in real life Yelp's COVID labels Instagram's new blocking feature A brain/computer interface that inputs full sentences from your thoughts Twitter's redesign Twitter Spaces' new multihosting feature Sno…

1
TikTok's Algorithm & Re:Make Classic Commercials 46:36

3+ y ago46:36

46:36

During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of em…

1
🎙️ Brand & Influencer Marketing With Coral Graszer [Interview] 1:00:51

3+ y ago1:00:51

1:00:51

During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in C…

1
Backlash Over Lego-Modded Gun 🧱 48:49

3+ y ago48:49

48:49

During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational…

1
🎙️ The Dangers Of Digital Advertising With Bob Hoffman [Interview] 35:15

3+ y ago35:15

35:15

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing a…

1
🎤 Twitter Spaces, Spotify & Facebook Live Audio Wars 42:27

3+ y ago42:27

42:27

During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set H…

1
🎙️ Multicultural Marketing With Alberto Monserrate [Interview] 58:00

3+ y ago58:00

58:00

During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications…

1
Media Coverage Of Tulsa Race Massacre...A Decade Later 51:48

3+ y ago51:48

51:48

During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter re…

1
The series finale; is this the end??? 30:01

3+ y ago30:01

30:01

We discuss the past season and the future of Meir’s Memes

1
🎙️ Gamifying Carbon Offsets With Tom Herman [Interview] 46:22

3+ y ago46:22

46:22

During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice Pr…

1
🤖 Disney Is Building Bi-Pedal Robots For Its Theme Parks 40:01

3+ y ago40:01

40:01

During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Sna…

1
🎙️ Newsletter Marketing With Blois Olson [Interview] 32:47

3+ y ago32:47

32:47

During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox. Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communica…

1
🔥 Disaster Girl Cashes In 52:29

3+ y ago52:29

52:29

During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as: Nerf's new chief TikTok officer Clubhouse's NFL draft partnership Clubmarket's Clubhouse influencer exchange Digital product placement Spotify's paid podcast subscriptions Flipboard flips to sponsored newsletters Vaccination public service tweets…

1
🎙️ Interview With TikTok Influencer Miranda Head 37:46

3+ y ago37:46

37:46

During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform. Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Man…

1
Yoni Panitch 22:19

3+ y ago22:19

22:19

Yoni Panitch, one of the youngest outstanding members of frum Twitter, joins the podcast and discusses his life, social media, learning, and more

1
Here Come The Boomfluencers! 🤳 41:51

3+ y ago41:51

41:51

During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-F…

1
🎙️ Interview With Legal Digital Marketing Expert Pat Lilja 53:21

3+ y ago53:21

53:21

During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Prit…

1
Avi Schwartz 21:01

3+ y ago21:01

21:01

Avi Schwartz joins the podcast to talk about his life, his social media, and much more

1
Clubhouse Gets Competition 41:40

3+ y ago41:40

41:40

During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts ge…

1
🎙️ Steve Madden Interview - Newsletter Marketing 28:41

3+ y ago28:41

28:41

During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and column…

1
Moshe Kolat 26:34

3+ y ago26:34

26:34

We once again meet with a frum Twitter pillar, Moshe Kolat and hear about his humor, his social media, and much more!

1
🎙️ Twitter Spaces Launches & IKEA's Audio Book Catalog 📘 34:22

3+ y ago34:22

34:22

During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesi…

1
Eli Lebowicz 22:50

3+ y ago22:50

22:50

Noam and Meir meet with Eli Lebowicz and discuss his comedy, his Twitter, and hear a lot about his personality.

1
🎙️ David Berkowitz Interview - Serial Marketer Founder 38:56

3+ y ago38:56

38:56

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strateg…

1
Nachi Gordon 31:37

3+ y ago31:37

31:37

We meet with Nachi Gordon, of Meaningful Minute and the Meaningful People Podcast and talk about his life and his social media. You really get a taste of how meaningful he is in this episode.

1
New Twitter, LinkedIn & YouTube Features 42:39

3+ y ago42:39

42:39

During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for…

1
Zvi Hershkovich @cholentface 21:07

3+ y ago21:07

21:07

We meet with Zvi and discuss his Twitter, his humor, and his life

1
AY AKA Aim Humor 34:56

3+ y ago34:56

34:56

We meet with famed cynic AY/Aim Humor and talk about his likes and dislikes and his social media

1
🎙️ Steven Clift Interview - eDemocracy Pioneer 59:54

4y ago59:54

59:54

During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts. Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout. Steven has unparalleled 25+ years of direct experience …

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Beyond Social Media播客

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