最佳Brianna Doe播客 (2024)

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Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36 34:32

4d ago34:32

34:32

In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ============================…

1
Exploring the Creator Economy with Jayde Powell | Ep 35 32:36

11d ago32:36

32:36

In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creator…

1
Building B2B Influence: Wix's Approach to Partnerships and Influencer Marketing w/ Sarah Adam | Ep 34 33:46

18d ago33:46

33:46

In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They al…

1
B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33 48:17

25d ago48:17

48:17

In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. ============================…

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The Future of B2B Creator Partnerships with David Walsh | Ep 32 35:42

1M ago35:42

35:42

In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships. ========================================= Best Moments: (01:27) David's journey with Limelight and B2B influencer marketing (04:45) Limelight's focus on LinkedIn and other…

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Mastering Social Selling: An Interview with LinkedIn Expert Daniel Disney | Ep 31 35:02

1M ago35:02

35:02

In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing. ========================================= Best Moments (01:21) Definition of social selling (02:36) Tips for gettin…

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Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30 35:03

2M ago35:03

35:03

In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first i…

1
Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29 25:02

2M ago25:02

25:02

In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…

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How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28 36:19

2M ago36:19

36:19

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into…

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How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27 39:35

2M ago39:35

39:35

In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influ…

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Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26 25:48

2M ago25:48

25:48

In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-…

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What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25 22:28

3M ago22:28

22:28

In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. ===============================…

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How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24 44:43

3M ago44:43

44:43

In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. ======================================== Best Moments: (01:22) Nathan r…

1
How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23 33:52

3M ago33:52

33:52

In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. ================================ Best Moments: (03:30) The debate: Macro vs. Micro influencers—Which is better? (05:31) The ben…

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Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22 36:47

3M ago36:47

36:47

In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. ========================================= Best Mome…

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How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21 38:32

4M ago38:32

38:32

In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. ========================================= Best Moments: (01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program (02:03)…

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Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20 30:14

4M ago30:14

30:14

In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. ================================ Best Moments: (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams (06:3…

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Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19 26:23

4M ago26:23

26:23

In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder. ================================================== Best Moments: (01:33) Tobi explains the origin of the name "Magnate" and…

1
Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18 26:53

4M ago26:53

26:53

In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself. =============================================================================== Best Moments: (02:06) Brianna and Lloyd discuss the pros and cons…

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How "Hanna Gets Hired" Moved From 9-5 To Full-Time Creator And What She Looks For When Partnering With Brands | Ep 17 36:12

5M ago36:12

36:12

In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft, better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands …

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This Company Is Giving Creators A LIFETIME REVENUE SHARE Deal w/ Alex Boyd of Aware | Ep 16 30:02

5M ago30:02

30:02

In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand. =====…

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Takeaways From Sprout Social's Influencer Marketing Event and How to Partner With Creators | Bri's Brief | Ep 15 8:59

5M ago8:59

8:59

In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners…

1
Why Your Influencer Campaigns Benefit From Diversity and Representation | Bri's Brief | Ep 14 9:18

5M ago9:18

9:18

In this episode of "Stop the Scroll", host Brianna Doe digs into the importance of diversity and representation in YOUR influencer marketing campaigns. She provides data showing the demand for diversity among consumers and the benefits diverse campaigns can have. Brianna then offers actionable tips for marketers looking to improve diversity in thei…

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The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13 42:01

5M ago42:01

42:01

In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more! Best Moments: (01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house m…

1
B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12 23:43

6M ago23:43

23:43

In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso. They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and v…

1
Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11 32:56

6M ago32:56

32:56

In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget…

1
B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10 27:24

6M ago27:24

27:24

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between bran…

1
How to Create Content Consistently For B2B Influencer Partnerships | Bri's Brief | Ep 9 5:34

6M ago5:34

5:34

In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners. ===========…

1
Media Kit 101 — What to Include, How to Position Yourself, and More | Bri's Brief | Ep 8 6:29

7M ago6:29

6:29

In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase thems…

1
Influencer NEEDS That You MUST Know | Bri's Brief | Ep 7 7:01

7M ago7:01

7:01

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results. ================================================================= Best Moments: (01:04) Importance of set…

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How to Avoid Being a PAIN When Working With B2B Influencers | Bri's Brief | Ep 6 8:48

7M ago8:48

8:48

In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders. ===============================…

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How To Build Your FIRST B2B Influencer Campaign | Bri's Brief | Ep 5 10:24

7M ago10:24

10:24

In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program. ====…

1
Building a Creative Brief | Bri's Brief | Ep 4 8:35

8M ago8:35

8:35

In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters. =========================================================…

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Eenie Meenie Miney... Who Do I Pick?? | Bri's Brief | Ep 2 8:49

8M ago8:49

8:49

This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns. ================================================================= Key…

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Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3 7:55

8M ago7:55

7:55

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch. ===================================================…

1
Why Influencer Marketing?? | Bri's Brief | Ep 1 5:43

8M ago5:43

5:43

In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way. ==================================================…

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Trailer Episode 2:06

9M ago2:06

2:06

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