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Connect Convince Convert

Small Biz Digital Media

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As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
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Drive and Convert

Jon MacDonald and Ryan Garrow

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
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Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization

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Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and ...
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Are you a designer, writer, photographer, videographer, art director, or creative director that enjoys marveling at the technical accomplishments in today's marketing and commercials? Me too. In this weekly marketing podcast, we will break down and react to industry creative and ultimately decide, based on its artistic and strategic merits, if we are indeed converted.
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Conversations That Convert

Odaz - High Impact Brand Coach

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Hey! 🌞Listen to this when you are sick and tired of being sick and tired! 🙌🏾 This a show with practical conversations about smashing your goals in #business, #health and #wealth. Streaming live from paradise, also known as the land of the swimming pigs 🐷 🌞💅🏾
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Are you in auto debt? This podcast is dedicated to helping educate and inspire people like you. To enable you to kick auto debt to the curb. Helping you invest in yourself, not things.
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A Catholic conversation with two convert friends about friendship and faith in the midst of motherhood. Life with littles is better when we do it together, so grab a load of laundry, and join us (Annie & Sarah) for some laughs. After a wonderful 4 years, we gave away our microphones to tend to our full families and pursue our own friendships further. You can still reach us at laughsandlittles@gmail.com
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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In questo angolo troverai gli estratti di tutte le mie live, Q&A e funnel stories (così le chiamo) del mio profilo Instagram @omarbragantini ARGOMENTO: funnel marketing, conversioni, ottimizzazioni di strategie di web marketing, advertising e tutte quelle cose che molto spesso anche impegnandoti non riesci a spiegare a tua nonna. Sono Omar Bragantini funnel marketer e digital strategist, oltre che leggermente invasato di fitness...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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每周
 
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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¿Quieres iniciarte en la profesión de asesor financiero? Entonces tienes que escuchar este podcast. Te llevaré paso a paso para convertirte en el asesor financiero que quieres ser. No soy el mejor, pero mis años de experiencia seguro te pueden ayudar a mejorar tus habilidades y ser el mejor de tu empresa o de tu broker y superar tus límites.
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Discover your path to truth. Dive into finding your Creator, life's purpose, and Islamic wisdom. Explore topics about Allah (God), the Quran, Islam, and Prophet Muhammad (PBUH). Listen now on all major podcast platforms including Discover your path to truth. Dive into finding your Creator, life's purpose, and Islamic wisdom. Explore topics about Allah (God), the Quran, Islam, and Prophet Muhammad (PBUH). Listen now on all major podcast platforms. 🎙️🌟 Amazon Store: www.amazon.com/thesincerese ...
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Communities That Convert Podcast

Madalyn Sklar & Kami Huyse

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At the seed of every good online program, there’s a community. Kami Huyse believes empowering that community is critical to lasting success. In this podcast Kami, along with Madalyn Sklar, will focus on the root of the matter — building online communities. Through this process, they'll share information, helpful tips and advice, and takeaways to help build your own community. Learn how to monetize, provide value, inspire others to take action, and make this a great experience for everyone. K ...
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In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the crucial topic of handling bad news in business. Discover why embracing negative information is essential for long-term success and learn practical strategies to create a culture of open communication in your company. Key Takeaways: Understanding th…
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While analytics, interviews, and surveys offer valuable insights, nothing compares to watching how users actually engage with your site. That is where heatmaps come in. However, not every heatmap software is created equally. This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best…
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Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power …
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I’m an animal lover if you overlook my fear of big spiders So I was thrilled to film a world-class equine locomotion expert at a recent Alignment Horse Event in the Cotswolds. Very topical having watched the incredible dressage events at the Paris Olympics. Liz VanRoss harnesses the wisdom of horses. AlignmentHorse is a revolutionary science-based …
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Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters. Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion ra…
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Send us a Text Message. Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connec…
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For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point …
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Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus …
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Leah Bumphrey and Dennis Collins host Paul Boomer for an engaging discussion on storytelling, whiskey tasting, and marketing insights. Paul shares personal stories, including a remarkable Corvette giveaway and his journey in whiskey sommelier training at the Wizard Academy. This episode highlights how to beautifully merge storytelling with business…
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What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative re…
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After walking 100 miles across a wall in Europe (for vacation!?), Ryan is back and wondering what walls brands can build that will net them better traffic. In this week’s episode, Ryan tells Jon all about what he learned from reading a recent study on zero-click searches. They discuss the amount of clicks that go to organic listings vs. Google-owne…
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Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: …
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Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin…
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In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the age-old debate of substance versus style in sales. Discover how presentation style can often overshadow content in various contexts, from TV shows to presidential debates, and learn how to strike the perfect balance in your sales approach.…
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Our guest Nick Baxter is an ex pro rugby player with a passion for all things "team" and "network". He runs Baxter Williams, a consultancy that specialises in recruitment, employee engagement and team building. The focus is on connecting exceptional people supporting companies ranging from SMEs to PLCs. Through long-term relationship building they …
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Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (An…
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Discover the game-changing concept of "feeding the ducks" in sales with hosts Leah Bumphrey and Dennis Collins. In this eye-opening episode of Connect and Convert, they explore how strategic downtime can boost your productivity, improve work-life balance, and lead to long-term success in the fast-paced world of sales and business ownership. Key Tak…
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A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing. Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand M…
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Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and effi…
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Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’…
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Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content …
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In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the Project Management Triangle and its impact on business decisions. Discover why you can't have it all when it comes to quality, speed, and cost, and learn how to confidently communicate your value proposition to customers. Key Takeaways: Un…
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Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn'…
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Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go. In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing. Specifically: - How we…
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Life is too short, and work is too long to spend it doing something you don't enjoy! Everyone deserves to love what they do for a living, and that comes from doing the work you love, and are brilliant at. Our guest Andrew Horder is a workplace coach who works with the following people to help them fulfil their potential doing work they love: Employ…
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Just like Google is changing, Ryan’s stance on broad match is changing too. In this week's episode, Ryan gets candid about his opinion on broad match and why he now believes it to be valuable… in certain situations. Google has used AI for its broad match keyword feature for years, but haven't always been forthcoming about it. Now that there is tran…
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I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into…
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Send us a Text Message. This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own e…
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Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…
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It’s bittersweet, a little emotional, but it’s time! We’re wrapping up the podcast after 4 great years of conversation about friendship, littles, faith, and just doing life together! We talk about the reasons why it feels like time and send you off with some other podcast recommendations. If you could rate and review the podcast one last time, that…
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Join us for a transformative journey from naive rookie to savvy sales professional in this eye-opening episode of Connect and Convert. Host Dennis Collins shares his personal sales journey, revealing how embracing curiosity and effective questioning techniques led to his success in the competitive world of sales. Key Takeaways: • Being the "dumbest…
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We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it: 1. What is the definition of results? 2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc. 3. How many conver…
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Send us a Text Message. Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting you…
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Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending …
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Introduction: In this enlightening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive deep into the crucial differences between leaders, managers, and coaches. Discover how understanding these distinct roles can revolutionize your hiring process and propel your small business to new heights. Key Takeaways: Learn to identify…
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Mobu are a vitamin brand with added pizzazz. They pack their vitamin packs with all that stuff that your doctor tells you about. Their products are designed for consumers who may be craving an energy boost, need digestion support or just want to feel great. Mahul Patel the founder discusses how the business got started, the challenges he faced and …
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This might be surprising to hear from one of the pioneers of conversion rate optimization, but CRO is out and DXO is in. In this episode, CEO Jon MacDonald dives into what Digital Experience Optimization(DXO) is and why it’s the best way to produce results. DXO is an evolved approach that brings together a range of tactics needed to build a better …
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Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversio…
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Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…
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In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive deep into the psychology of pricing and the power of anchoring in sales. Discover how understanding cognitive biases can dramatically boost your conversion rates and transform your approach to pricing strategies. Key Takeaways: • Anchoring significantly …
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In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves. How a content strategy evolves: Tier 1: Testing ability and time to rank Tier 2: Scaling Tier 3: Maintaining/Defending rankings We share our thought process around how to test …
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In this episode, we sit down with certified financial planner Todd Bryant to discuss the key factors to consider when choosing a financial advisor for your wealth management and retirement planning needs. As a top 40 under 40 awardee and founding partner of Signature Wealth Partners, Todd shares his insights on building trust, differentiating yours…
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In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. Devesh explains why for most companies, it doesn't make sense to AB test. We share that reasoning and then we t…
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Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, builtforathletes.com. Get ready for a comprehensive exploration of the brand'…
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The Office of the Small Business Commissioner (OSBC) is an independent public body set up by Government under the Enterprise Act 2016 to tackle late payment and unfavourable payment practices in the private sector. The OSBC covers the whole of the UK - England, Wales, Scotland and Northern Ireland. The late payment culture that exists between busin…
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Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of jambys.com, a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conve…
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Join hosts Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, as they dissect the digital strategy of cookanyday.com, David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and action…
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Google is constantly changing. In just the last year, digital leaders have seen the sunset of Google Optimize, a transition from Universal Analytics to GA4, and countless algorithm changes. Now, we’re bracing for Google’s latest wave of updates to payments and AI implementation. If you're involved in digital marketing, own a business, or interact w…
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Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing…
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