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Podcasting for Personal Brands

Popcast Studio, Tim Palladino

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Welcome to Podcasting for Personal Brands. Your definitive guide to harnessing the power of podcasting. If you're an author, coach, or speaker looking to expand your reach, engage your audience, and amplify. Your message. This podcast series is crafted just for you. Begin your journey with a clear understanding of podcasting's potential to elevate your personal brand. Learn to define your podcast's unique value proposition and identify your ideal listeners, giving your message the direction ...
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Y ...
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show series
 
In this episode, we explore the fundamental question of what business you are truly in. This introspection is crucial for individuals striving to earn a living through their personal brand and knowledge, particularly within the creator economy. What business are you in? Are you a... Coach Consultant Content Creator Course Creator Keynote Speaker Fr…
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In this episode, we discuss the benefits of creating solo content versus conducting interviews. Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's …
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Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today! Also, get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard This is the Brands On Brands Podcast …
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This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster. Also, get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard T…
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Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks GET MORE INFORMATION ABOUT THE BOOK…
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Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview: What is Front & Center Leadership? How to overcome the Middle of t…
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In this episode, we talk about my new book coming out on July 31st, 2024 called... Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but…
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Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest adv…
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We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 yea…
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Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email. Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relatio…
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Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey. Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to m…
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Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (https://shawnkanungo.com/). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan fo…
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Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founde…
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Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe released a book in 2021 called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Prac…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello, and welcome back to 'Podcasting for Personal Brands,' the go-to podcast for authors, coaches, and speakers looking to leverage the power of podcasting. Today, we're navigating the legal landscape of podcasting, a crucial topic tha…
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Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the …
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In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating qui…
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This week we’re talking about 5 templates to help you introduce yourself online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when y…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands,' your trusted guide in the world of podcasting. This podcast is specially tailored for authors, coaches, and speakers who are passionate about sharing their knowledge and stories…
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What personal branding lessons can you learn from the most popular video game character in history? Today we look at the character Mario from the Super Mario Brothers video game series. We discuss Super Mario's history, the character's evolution as a brand, and the lessons that can be learned from this brand journey, including patience, adaptabilit…
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This is our personal branding profile on actor Adam Driver, discussing his achievements, career, and personal branding lessons that led to his success. This week we explore the themes of focus, self-doubt, and having a mission in chasing creative pursuits and building a personal brand. This is the Brands On Brands Podcast with Brandon Birkmeyer CON…
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One of the most underused strategies for building a personal brand is to step up as a role player. Today we talk about the power of becoming known for a specialized skill, how to lean into your reputation, and leveraging influential relationships as a role player. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect w…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello, and welcome back to 'Podcasting for Personal Brands,' where we empower authors, coaches, and professional speakers to leverage the power of podcasting. Today's topic is all about collaborations and partnerships in podcasting, and …
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What personal brand lessons can you learn from a Ken doll? Everyone knows about Barbie dolls and the blockbuster Barbie movie. For me, the standout character in that movie was Ken. We'll dive into the lessons you can learn from Ken, his relationship with Barbie, and how to develop a personal brand leveraging your relationships and the popularity of…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands,' a podcast committed to helping authors, coaches, and speakers make the most of their podcasting journey. Today, we're tackling a topic that sits at the intersection of podcastin…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands,' your go-to resource for authors, coaches, and speakers stepping into the podcasting arena. In this episode, we're addressing an issue that many podcasters face, but not enough t…
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Today we're talking about finding Personal Brand Clarity. Learn how to talk about who you are, what your ideas are, and how to be clear with your content. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical…
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Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen. Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 …
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Welcome back to 'Podcasting for Personal Brands,' the podcast committed to empowering authors, coaches, and professional speakers in their podcasting journey. Today, we're tackling a vital topic that comes into play once you've laid the …
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Welcome back to 'Podcasting for Personal Brands,' the podcast that supports authors, coaches, and professional speakers on their podcasting journey. Today's episode is all about numbers, trends, and insights. Yes, we're diving into the w…
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Learn what matters on YouTube and video content creators, how to get started, the mindset, the skills, and how to work as a creator. Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel th…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands,' where we guide authors, coaches, and professional speakers on their podcasting journey. Today's episode tackles a topic that's often on the minds of podcasters - monetization. W…
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Welcome back to 'Podcasting for Personal Brands,' the podcast that guides authors, coaches, and speakers on their podcasting journey. Today, we're focusing on an essential part of podcasting that goes beyond recording and publishing your episodes - listener engagement. We'll explore ways to create a vibrant community around your podcast and engage …
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Welcome back to 'Podcasting for Personal Brands,' where we help authors, coaches, and professional speakers navigate the exciting world of podcasting. Today's episode is all about visibility - how to get your podcast out there and into t…
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Hello and welcome back to 'Podcasting for Personal Brands.' Today, we're embarking on a significant milestone in your podcasting journey - the launch. For authors, coaches, and speakers looking to expand their personal brand, launching a podcast can feel both exhilarating and daunting. But fret not, we're here to break down the steps in detail. Let…
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Personal branding demands personal development. Upskilling is a huge step in personal development. But how do you systematize your own personal growth? Today we talk about how to create processes for developing and mastering new skills like networking, public speaking, presentations, writing, and content creation. This is the Brands On Brands Podca…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Welcome back to 'Podcasting for Personal Brands.' Today, we're focusing on a visual component of your podcast that plays a pivotal role in attracting listeners - your podcast artwork. As an author, coach, or speaker, you understand the p…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands.' Today, we're turning our focus to a small but mighty part of your podcast - your episode titles. These are the gatekeepers of your content, the hooks that catch potential listen…
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We're talking to Grant Baldwin, founder of the Speaker Lab. Learn how he built his professional speaking business, coaching programs, and the Speaker Lab community. Despite starting his speaking career with no audience, no following, and no network, Grant earned over 2 million dollars from 500+ paid engagements all over the world. He's done everyth…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands.' Today, we're focusing on a critical but often overlooked aspect of podcasting - creating detailed show notes, adding time stamps, and including important links in your episode d…
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Don't miss out on your free podcasting strategy session: https://www.popcaststudio.com/podcastingstratagysession Hello and welcome back to 'Podcasting for Personal Brands.' Today, we're diving deep into a pivotal step in your podcasting journey - crafting and recording your trailer episode. This is especially important for our listeners who are aut…
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Personal Branding requires you to get good at upskilling. Today we're talking about putting in the work to improve your public speaking, presenting, creating content, networking, marketing, and more. It takes practice, practice, practice to grow as a personal brand. This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbr…
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Learn the business of public speaking and book writing. Today we are talking to Stan Phelps, a Forbes contributor, TEDx speaker, IBM futurist, and certified speaking professional. He's the bestselling author of the popular Goldfish business book series (https://stanphelps.com/) including his first book, Purple Goldfish: 12 Ways to Win Customers & I…
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Have a big idea? How do you translate one big platform idea into different formats such as a keynote presentation, a training program, a book, a podcast, or even a digital course? Today, learn how to write your keynote speech versus how to write your book, and more! This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbr…
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