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How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You c ...
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Welcome the new host to the Rein In Your Herd Podcast, Lindsey Ardmore.由Rein In Your Herd
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Bethany Lee is well known in the equestrian world. The owner of My Equestrian Style blog and Instagram, the Equestrian Podcast, Co-Owner of the Equestrian Workshop, AND a full-time trainer, Bethany is the queen of succeeding as a multi passionate equestrian. In this episode, she shares how she got started, what she does to keep growing, and gives s…
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Growing your team doesn't have to mean hiring a full-time employee with benefits and paid time off. It can be as simple as hiring someone to clean your horse or bringing on an expert to take part of your business that you don't enjoy off your hands. Successful business owners don't try to do it all. They stay in their lane and outsource the stuff t…
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Alli Addison is the person behind the gorgeous Instagram account, Milton Menasco. We asked her about collaborations, and she gave us a TON of information from how to build strong collaborative relationships to tips on setting yourself up for a successful partnership. A collaboration is a business relationship. You have to take it seriously and appr…
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A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business. The more clear you can get in your messaging strategy, the more…
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Krystal Kelly is a badass equestrian (what else can you call someone who's done the Mongol Derby?!) and coach and the person behind Equestrian Adventuresses and The International Equestrian. She joined us to talk about selling online courses, collaborating with other course creators, and making money online in the horse industry. You don't want to …
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Have you ever looked back at your spending at the end of the year and realized you bought a ton of courses and never even went through the materials? Or maybe you did go through the materials, but you didn't implement what you learned in your business. There ARE some situations where a course can be great for your business, but you have to be caref…
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Raquel Lynn is a successful equine blogger with not one but two excellent blogs. If you've ever made margaritas following the recipe on Horses and Heels or drooled over your dream barn on Stable Style, you've seen her work! Raquel chatted with us about all things blogging. We covered it all from what platform to use, how to get started, and affilia…
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Marketing is a lot like horse training. If you talk to ten different experts, you'll get ten bits of advice. Each one of those pieces of advice probably works for someone somewhere, but that doesn't necessarily mean they're all right for you. In this episode, we dive into what is marketing anyway? Why does it matter, and how can you create a market…
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Jo Belasco is an attorney who specializes in equine law. She sat down with us on the podcast and talked about legally protecting our businesses. We learned a LOT, and we know you will too. Accidents happen in the horse world. They are a fact of our reality. Having a strong contract, a liability insurance policy and a properly structured business ar…
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In this episode, we discuss the importance of a business buddy—someone who understands your business's unique goals and challenges. Being an online business owner can be lonely, stuck behind your computer screen with no one to talk to all day. Conversations with family and friends who only have traditional corporate jobs as their reference for givi…
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If you’ve ever struggled with talking about your offer or how the visual elements of your brand tie into your service, it’s probably because you don’t have a clear brand strategy. Don’t beat yourself up about this! Many businesses make it to seven figures and beyond before realizing why their marketing efforts aren’t aligned with their vision for t…
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So many business owners avoid mindset work. It's uncomfortable as all heck. Who wants to dig into the dark corners of their minds, unearth their deepest darkest fears, and face the monsters in the closet?! We get it. We both avoided it too, but if you want to grow your business beyond a hobby, if you want to impact other people's lives through your…
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Nikki Porter is no stranger to the healing power of horses. She helps horse owners recognize the lessons that their horses are trying to teach them so they can live more intentional lives and go for their goals with heart and passion. We talked about this in our last Episode. 2021 is the year to tune out ALL distractions and get er done. Tune in to…
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Marketing in 2021 is going to be a different arena than ever before. Gone are the days of salsey language, cold emails, and unsolicited messages. These trends have been slowly headed out for a while, but 2020 put an abrupt end to them. People don't have time, money, energy, or space in their lives to waste on people who don't completely understand …
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Do you have a website, use email marketing, or sell products or services online? If you do, setting up your online systems and making sure they are operating properly are paramount to your success. Horse people, even business owners, are not know known for loving technology. We get it; you'd rather be outside riding. We would too! But, if you learn…
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Podcasting, Non-Profits, and Just Doing the Dang Thing With Young Black Equestrians Abriana Johnson and Caitlin Gooch
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You've heard from these two before when we aired one of their Episodes on the show supporting Black Lives Matter. We had a blast chatting with Abriana Johnson and Caitlin Gooch, hosts of the Young Black Equestrians The Podcast. Together these two are unstoppable. They are on a mission to create a more inclusive horse industry while simultaneously i…
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In our last episode, we talked all about following your gut. In this episode, we bring you a real-life example of someone who has found incredible success in doing just that. Kate Neligan is an equine partnered life coach whose life purpose is dedicated to the transformation that happens through the human-animal bond. She shares with us how she lea…
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Have you ever had that sinking feeling in your business that something wasn't going to go well? This feeling can come about for many reasons, and it’s important to check in with yourself and find out why you are feeling the way you are. If it’s nerves, or imposter syndrome, we would encourage you to push through and at least try whatever is making …
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Have you ever wondered what it takes to grow an audience of 20k on Instagram for your horse business? In this episode, our guest, Laurie Berglie, with Maryland Equestrian, is refreshingly honest about this process. Guess what? It's a LOT of work. But it's also super possible, and you don't have to have a marketing team or superpowers to get there. …
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We have a surprise for you horse business owner. You're a CEO! Have you ever considered that fact before? Whether you know it or not, you are, and you must think like one. Episode 25 is JAM PACKED with business mindset tips to get you thinking like a CEO. You have our full permission to do what you LOVE and let go of the rest. That's what real CEOs…
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Jessica and Jaclyn from Equivont have built an incredible community of Equestrians. They sat down with us and shared the nitty-gritty of what it looked like in the beginning, how their vision and business have changed and evolved. Business growth isn't linear. It's a messy journey that takes time and careful thought. Jessica and Jaclyn attribute th…
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The last three weeks have brought to light how badly the horse industry needs to change. We need to become more inclusive of EOC (equations of color). It’s not the responsibility of EOC to teach us how to create a welcoming industry. It’s our responsibility as white equestrians to educate ourselves, be more intentional, and create an environment …
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As an equestrian professional, you don't have a lot of extra time. When you hear us talking about Pinterest you might dismiss it at another time-consuming task that amounts to busywork instead of money in your pocket. Not if we have anything to do with it! Pinterest is a powerful search engine that can help your horse business generate leads on aut…
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Most horse business owners start in the middle. They skip the critical foundational pieces of getting their businesses up and running, and it often comes around to bite them later. How do we know? Because Laura and April both made this mistake. They got a few clients and were off to the races, but never sat down to formally define their ideal clien…
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