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www.communitybuilding.at ist die erste Wissensplattform zum Thema Community Building in Österreich. Fortlaufend sammeln wir Menschen, die professionell Community Building betreiben, Beispielprojekte und praktische Tools, die ihr leicht, unkompliziert anwenden könnt. Meldet euch am Besten gleich für unseren zweiwöchentlichen Newsletter an. Was ist Community Building? Was bringt es? Wie tut man es?
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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
Feel Good Retail
Join indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eC ...
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Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦 Our chat covers: How Amy combined her love of food + feminism to start the company The importance of following your curiosity How to know it’s time to go f…
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Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”? Me too. But also … I really love strategy at the same time. 🥸 So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear: Why every business needs a unique strategy A few rec…
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Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP. Tune in to hear: Why rituals are better than tasks The three dates we want you to get on your GCal How to prioritize data, strategy, AND self-care Want exact agendas & extra motivation to complete the rituals? 🪐 Join …
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Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small. 🪐 Join The Here & Now 🧭 Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com由Feel Good Retail
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An incomplete guide to running your shop as an emotional being. Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com由Feel Good Retail
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In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions you have to make going into this year. The goal is to improve, not re-invent besties! Get our free 2023 low-key holiday planner here Download the Holiday Revi…
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Smooth sailing for your season with these simple tactics. Plan your finish line celebration Set an intention Formalize a goal Use the past as your planner Spill the beans Write a permission slip Create a place for "not now" ideas + observations Set an end of day ritual Get our low-key holiday planner Join our Holiday Planning Power Hour on October …
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Because you can't do everything all at once, despite the urge. In this episode, we cover: Balancing our priorities and mono-tasking What "sustainable growth" means in your own words Redefining business planning Finding inspiration in natural cycles ✨ Get our free 2023 Holiday Planner here ✨ 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodret…
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Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI. Our chat covers: Tips for your first market or pop-up What it lo…
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Can Retail Leave Social Media? Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid. Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy…
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aka "ideas to grow your biz without hating it" ;) a mid-season interlude 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com由Feel Good Retail
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Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner …
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The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you. We cover: The emotional impact Instagram…
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What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and …
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Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?" Some of you have IRL experiences that feel robust and vibrant, and worr…
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Happy almost-Summer, retail besties! 🌞 We’re kicking off a new season of Retail for the Rest of Us, and I’m so excited to be back in your earbuds. In this episode, I share the big question I’ve been grappling with lately — what is enough? And I tell you about my new vision for Feel Good Retail and indie retailers everywhere…including why this podca…
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Meet Jennie Lennick, founder of Jenny Lemons - a vibrant accessory and colorful lifestyle brand based in San Francisco. Jennie is proof that artists make great strategists and our conversation was a potent reminder that focus can radically transform your business. Our chat covers: how her traditional art background led her to open a retail business…
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Hey hey, retail besties. This week I’m talking about making changes, and I’m sharing one of Feel Good Retail’s guiding principles — Form Follows Function. Join me in releasing customer expectations and centering yourself in your businesses (for once). So we can reevaluate what’s working and make changes with confidence. 🛍 Get the free Indie Retail …
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Alright, bestie. After a few weeks of strategy, today we’re talking about feelings. Join me in breaking down the myths that hold too many indie retailers back — including the false idea that you’re “bothering” your clients, or that making sales = selling out, or that paid ads are the only way to grow. None of that’s true! So let’s talk about it. An…
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This week on the pod, we’re talking about making assumptions — you know those pesky things that make an a** out of you, me and your shop strategy? Tune in for some gentle reminders that you’re actually great at your job. Then join me to learn the three magic numbers that will simplify your analytics and help you do less better. And don’t forget to …
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This week I’m unpacking the #1 way we block our own success AKA Doing Too Much. Tune in to learn why I tell 90% of Feel Good Retail clients that there’s too much going on in their business. Then join me in learning to focus on biz fundamentals and plug our energy leaks with three do-less ways to kick off your shop’s spring strategy. And don’t forge…
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Happy Spring, retail besties! 🌸 Janine, here. Remember me? In this episode, I’m coming to you voice-memo style to once again get vulnerable about where I’m at with my business. The good news is that I don’t want to quit my business any more! And the even-better news is that you get to help shape the next phase of Feel Good Retail and Retail for the…
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Indie retail besties, let's be real...our businesses are not going to thrive (or even survive, frankly) if we burn ourselves out. So ask yourself 'can I sustain this pace indefinitely?' Tune in for my take on what sustainability means for small businesses, how we can work more like nature, and why working on your shop (versus in the shop) will help…
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Hey retail besties 👋 To kick off the New Year, I’m sharing one of my favorite intuitive practices for indie retailers — the Feel Good Retail soul statement meditation. I use this meditation to help business owners come back to the motivation they had when they started their business, so they can make empowered, visionary decisions for the future So…
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Your Shop Is Essential — A Pep Talk to Survive the Dreaded Question “How's That Little Business Of Yours Going?"
14:14
This week’s episode is for everyone who’s bracing themselves for the dreaded holiday gathering question — "how's that little business of yours going?" ... or worse “when are you gonna get a real job?” So triggering, isn’t it?! Because you know that running your business is hard work. I know that running your business is hard work. But too many peop…
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Two months ago, I returned to the pod to share that I’d been thinking about quitting my business. And I told you about the 25 things I’m quitting instead of quitting my business. Checking email in bed. Skipping lunch. Creating for the algorithm. I was kicking them to the curb! But did I…? In today’s episode, I’m back with an update on how all my qu…
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The year is starting to come to a close, and here at Feel Good Retail that means the reflection has started! So this week I’m sharing the three biggest lessons I’ve learned in 2022 including— I don’t need more ideas (but I do need more follow through) Follow the feedback! Comparison is the death of creativity Whether you’re counting down the days u…
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This time of year the pressure starts to build. So instead of offering another thing to think/do/implement, this week I’m checking in to help us recenter. Tune in so we can: Take a deep breath together Remember to stop comparing ourselves to other retailers/business owners/influencers/high school frenemies online Release urgency & focus on what’s r…
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In the world of retail, we’re taught that running a sale is always a good idea - because more transactions = more money = good. But is that really true? And do we have to run promotions at the holidays or any other time? Here’s what I think: promotions are a tool, not a necessity. Tune in to this episode for: A permission slip to have a sale-free h…
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It’s been a long year, besties. And I don’t know about you, but I’m exhausted…just in time for the busiest season in retail. So if your inner monologue feels like any (or all) of these emojis 😬😵💫💩😴, tune in for the seasonal support you’ll need to: Grant yourself permission to push things to 2023 Surrender to this time of year Put your business on …
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Every holiday season has it’s own unique flavor that effects everything from your decisions as a business owner to your customers’ approach to shopping. This season that flavor seems to be recession… Yikes. 😅 But it’s ok! Who knows more about making big magic with a small budget than indie retailers?! Litttttterally NO ONE. Tune in for our take on …
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How do you get back to business when you’re so tired/burned out/exhausted you want to close up shop forever…? Well, last week I shared everything I’m quitting instead of my business. So this week I’m checking in with what actually feels good in my work. And sharing how all our choices (retail and otherwise) can be more aligned. Tune in to hear me u…
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Hey babe. Can we all agree that it’s been a tough year for small business owners? In this episode, I share a few big behind-the-scenes changes at Feel Good Retail and come clean about something I was struggling with all summer — wanting to quit my business. Tune in to hear how I came back from the brink of burning it all down. And keep listening fo…
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Welcome back to our special miniseries all about community! This month, we’ve been talking about how connections, customers, clients & community can transform your retail business. This week we’re wrapping up the series with an episode about your community must-haves. Think values, systems, automations & activations. Here’s your new top five: Your …
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How to turn your casual connections into your retail ride-or-dies [Community Mini-Series #3]
17:06
Ready to dive deeper into the relationship cycle?! This week Janine becomes your tour guide through the four phases of the cycle, taking us into how-to of turning your casual connections into ride-or-die community members that sell your shop/products for you. If you’re just landing here, go back two episodes to get the scoop on what this series is …
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Step By Step — How the relationship cycle can transform your retail business [Community Mini-series #2]
18:43
Welcome back to our special miniseries all about community! Tune in every Wednesday in June and Janine will walk you through how connections, customers, clients & community can transform your retail business. This week we’re talking about the relationship cycle. That’s how people go from connection to customer to client to community, supporting you…
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We’ve said it before & we’ll say it again — the most effective way to grow your retail business is to focus on relationships. So this month on the pod, we’ve made you a special miniseries all about community! Tune in every Wednesday in June and Janine will walk you through how connections, customers, clients & community can transform your retail bu…
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Janine Explains It All — Shopkeep Q&A on Shopkeep Q&A on Etsy fees, inventory budgets, email marketing, mental health, hiring & more
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This week, we’re wrapping up our series on resources with a shopkeep Q&A! You don't want to miss this extra juicy episode where Janine answers your questions about money, marketing & mental health. Spoiler alert! Here are the questions we answer— What do I do about these Etsy fees?! How the hell do I figure out my open-to-buy? Where do I start when…
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Be Your Own Samantha Jones — PR Advice for Indie Retailers ft. Nora Wolf of Wolf Craft + Wolf PR
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Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t. In this episode we cover: What PR is and isn’t (especi…
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Ready to hear a hot take? You don’t need the algorithm. The algorithm needs you. Platforms like Instagram make their money selling ads against the attention that creators — including dope indie brands like you — cultivate. But you don’t have to spend your precious time making money for Mark Zuckerberg just to grow your shop! In this episode, Janine…
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Are you ready to meet your new favorite bookkeeper? Or let’s be real—your first ever favorite bookkeeper?! This week, we have our first guest of season three—Feel Good Retail’s very own bookkeeper, Jackie Gala of Simply Accounting. In this episode we cover: The difference between a bookkeeper and an accountant How gross profit & cost of goods sold …
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Numbers don’t have to be scary, we promise! In fact, we believe that your numbers are neutral, and they’ll show you new opportunities for your business. That’s why this episode is all about intuitive analytics. Join Janine as she talks about which numbers are most important for your shop and how keeping up with your analytics can actually be sweet,…
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This season, we’re exploring what it means to be resourced in retail, and first up we want to know — what resources do you have (or not have) in your business? Join Janine as she talks about integrating money, energy, and your own well-being for indie retail success. In this episode, we cover: How money matters but resources are more than just mone…
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Your indie retail cheerleaders are back for another season! Season 3 of Retail for the Rest of Us will launch on March 16, 2022. This season’s theme is all about the question — What does it mean to be resourced in retail? Tune in on your podcast platform of choice. ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of gre…
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It's game time ya'll! And I am here to bring you my best version of a Coach Taylor level pep talk. This week, the holiday season goes into full swing, and despite the stress, the anxiety, the unknown, you are prepared to handle whatever this season throws at you. In this episode, we all the tools you have available to make this your best season eve…
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Make this holiday season extra special without stressing + spending all your hard-earned money! Liza and I chat through some of our most memorable IRL experiences, why tailoring your brand experience is so important, and how you can have your best holiday season by using our Secret Sauce: Setting Expectations - make it easy on yourself and your com…
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It's time to crunch the numbers and set our goals for the next six weeks! Now, before you hit snooze on this super important step - the one that could potentially make or break how well you do this season - let me work my magic to help change your relationship with setting financial benchmarks. Why? Because making moves on achievable goals is likel…
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We're getting closer, friends - so here's our critical third step: creating our holiday content before the official craze comes in. Because the last thing you're going to want to do is sit down and think about social media when you have a holiday sales floor to run. But before you let the moans and procrastination roll in, I want to help shift your…
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We're getting real about that Holiday vibe check. Get ready to tune into some serious, expert hot takes as we enter our second action item on our Holiday Roadmap. Because it's time to find our middle ground between full on Holiday decorations and the integrity of our brand. The last thing you want to do to stand out in a world of red and green is w…
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Now is prime time to start preparing and gearing up for the holiday season - and if you're listening to this in the year beyond 2021, that means October. With the Feel Good Holiday Roadmap, I've created a bulletproof action outline that will relieve retailers from at least some of the pressures of this demanding season and help you make that money …
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