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Two sports industry veterans share their Life + Times navigating the sneaker industry, Hollywood and corporate America. Hosted by Nekeda Newell-Hall and Muhammida El Muhajir who have extensive experience working with top sport, entertainment and sneaker companies including Nike, Jordan Brand, Pony, Diesel, KSwiss, NBA, William Morris Agency, ICM, and Gatorade.
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Alicia Keys and Swizz Beatz are one of the entertainment industry's power couples. They are giants in music as well as in the world of art. We had the pleasure of collaborating with both of them while at Nike very early in their careers and completely separately, long before they were the Deans. In this episode we share stories of working with Alic…
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New York native Leslie 'Big Lez' Segar is a legendary hip hop dancer, choreographer, on-air radio and television personality, producer, fitness specialist, and actress who has danced for artists including LL Cool J, Bobby Brown, Salt n' Pepa, Mary J. Blige, Whitney Houston, and the King of Pop, Michael Jackson. In this episode, Big Lez joins us to …
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In this episode we dissect the role race plays in marginalizing outspoken and unapologetic black executives and high level professionals in music and sports with particular attention on divisive tactics that may have been used to cause splits between superstar talent and their “controversial” representatives/partners ie Jay Z and Damon Dash, Richar…
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The Sole Chronicles co-host Nekeda Newell-Hall evolved from the corporate world as an executive (and future leader at Nike) to a career in philanthropy which was inspired by R&B/Pop Icon, Usher! In this episode Nekeda shares her story of meeting Usher as a teen when she worked at the NBA and then again while at Nike to serving as an advisor for Ush…
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This episode of The Sole Chronicles is dedicated to the memory of one of the greatest rappers...The Notorious BIG celebrating what would have been his 50th birthday. Muhammida shares the many times she crossed paths with Biggie including casting Junior Mafia's first music video, picking up tickets from the original Bad Boy Records office and how th…
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This episode features guest and advertising genius JIMMY SMITH. Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertis…
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If you listen to The Sole Chronicles frequently, you will have heard our hosts mention Chonita Floyd often! During their tenure at Nike, Chonita was a marketing executive at the legendary Def Jam Records working with some of the biggest names in Hip Hop: Method Man, Redman, Scarface, and Jay Z just to name to name a few., In this episode, Chonita s…
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In this episode we discuss working with Andre 3000 and Outkast while at Nike, collaborating with the group for a youth action donation on their tour with Ludacris back in 2001 and Andre's feelings on the pressures of the industry and social anxieties which have caused him to take a step back from music. This conversation was inspired by Andre's rec…
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With the sneaker, sports and entertainment industries being so male dominated, we are excited to share stories of some of the groundbreaking women in the industry for this episode. From sneaker queens Aaliyah (RIP) and Missy Elliott, to R&B royalty Mary J. Blige and Keyshia Cole and finally the hip hop icon herself, Lil Kim, this episode is packed …
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In this episode we are joined by guest, Zuhirah Khaldun-Diarra an award winning global branding and communications specialist, with over 20 years of experience in the creation and execution of powerful and impactful marketing and communications initiatives and events. Before focusing on improving the world developing marketing and communications st…
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Influencer Africa was a virtual forum that served as a platform for brands, marketers and influencers to explore trends, best practices and successful case studies of influencer partnerships as well as highlighting opportunities for influencers to best take advantage of their social platforms and online communities, navigating negotiations and the …
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In this episode, our hosts discuss projects with Nelly while working at Nike which included a sneaker design project of an Air Max 2 (Charles Barkley), supporting Nelly’s stadium tour and contributing towards the production of a giant Air Force 1 and producing Nelly’s 2003 star studded AMA After-Party. Nekeda makes sense of Muhammida’s conviction t…
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It is safe to say that Sean O'Shea is one of the leading footwear designers in the world! He has had an illustrious career spanning nearly 20 years that includes design roles at nearly every major sneaker brand such as Converse, Adidas, GBMI (Diesel, Pony), Nike, Hilfiger, Guess, Head of US Footwear Design at Puma, and currently the Head of the US …
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When The Sole Chronicles hosts Muahmmida and Nekeda brainstormed for Season 2 of the podcast, Muhammida completely forgot she had a Beyonce experience that was worthy of sharing. "Most of the stories we share on The Sole Chronicles was during our time working in the sneaker/sports industries. My experience with Beyonce actually happened years after…
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In this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences working with Method Man and the behind the scenes controversy of the Wu-tang Dunk while working at Nike. Muhammida recounts casting Method Man in a Nike Basketball commercial and Nekeda shares an emotional recollection of the sexism tha…
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Ric Wilson, the Senior Director Sports Marketing at Nike shares his 25 year sports industry experience having had positions at the Jordan Brand, Converse and Nike. A former NBA player, during his career in sports marketing, Ric has been responsible for setting the long-term direction and strategy for basketball, identity partnerships, organic brand…
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In this episode, hosts Nekeda Newell-Hall and Muhammida El Muhajir recount the time a very pregnant Madonna, then-husband Guy Ritchie and daughter Lourdes narrowly escaped LA paparazzi to make to the Nike celebrity showroom for a family gifting session. It was a major coup to get Madonna into the Nike showroom as she had been fiercely loyal to Adid…
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In this episode, host Muhammida El Muhajir recounts selecting Pharrell to collaborate on a Nike sneaker design project and working with the iconic producer to bring his luxury-inspired Nike dunk to life as well as booking NERD to produce music for Nike Europe's Stickman ad campaign. Both Nekeda and Muhammida discuss artist/brand collaborations in d…
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This Sole Chronicles episode features first guest, Richard Murphy who has an entertainment career spanning 25 + years. He is currently the CEO and founder of Emancipated Talent and started his journey at one of the top talent agencies in the world - ICM handling the careers of global artists such as Ashanti, DMX, Usher, Faith Evans, and Charlie Mur…
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The Sole Chronicles Brandy + Monica episode highlights hosts, Nekeda Newell-Hall and Muhammida El Muhajir's interactions with the R&B icons during their tenure at Nike and was inspired by the pair’s recent record-breaking Verzuz battle. In the first episode dedicated to female artists, Newell-Hall recounts her experiences working with Brandy at the…
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In the summer of 2003, Diddy was preparing to run his first NYC marathon. He reached out to Sole Chronicles co-host, Muhammida El Muhajir then Nike's Music Marketing Manager to explore a partnership with the brand. The episode recounts the inside story and the way brands approach partnering with celebs/influencers. The Sole Chronicles highlights th…
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In this episode of The Sole Chronicles, co-host Muhammida El Muhajir recounts designing a custom Nike with Eminem and quelling he and his team’s issue with not having a sneaker deal during a car ride after personally picking up the rap star from the airport en route to a performance. When Muhammida El Muhajir tries to recall why it was that she pic…
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In this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir recount stories of working with Snoop Dogg to bring his custom sneaker line, Doggy Biscuits, a collaboration with Pony, to life. The Sole Chronicles highlights the experiences of two sports and entertainment industry veterans, Newell-Hall and El Muhajir shared…
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On this episode of The Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences working with Jay Z while working in the sneaker industry, Hollywood, and corporate America. Their failed attempts at co-sponsoring an NBA All-Star event, delivering special order product, and getting on the hip hop mogul's bad side duri…
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In this episode of The Sole Chronicles, the podcast which highlights the life + times navigating the sneaker industry, Hollywood and corporate America, hosts Nekeda Newell-Hall and Muhammida El Muhajir share their experiences interacting with the G.O.A.T, Michael Jordan while working at The NBA and Nike. --- Send in a voice message: https://podcast…
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In the first episode of Sole Chronicles, hosts Nekeda Newell-Hall and Muhammida El Muhajir share the story of how they got into the sports and entertainment industries. The pair first met as agent’s assistants at The William Morris Agency (now WME) in New York City and worked again together at Nike, Global Brand Marketing Inc., a footwear licensing…
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Intro to sole chronicle podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sole-chronicles/message
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Life and times navigating the sneaker industry, Hollywood and corporate America with two industry veterans, Nekeda Newell- Hall and Muhammida El Muhajir. The pair have years of experience working with some if the biggest names in sport, entertainment and sneakers including the NBA, William Morris Agency, ICM, Nike, Jordan Brand, Pony, Diesel, KSwis…
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