Healthcare Crux Points Podcast: Surviving and Thriving in a Healthcare World Where the Consumer is in Control The Healthcare industry is at the beginning of a large transformation as it transitions from thinking and communicating in a business-to-business mindset to a business-to-consumer mindset. Each Crux Points podcast episode examines the forces driving this transformation. The core of each episode is an interview with a healthcare executive, leader, analyst or other expert who shares their perspective around how providers and other organizations can survive and thrive in this new era of healthcare.