A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”. After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America). It was the thrill of the chase and being hands-on, I enjoyed doing the doing and encouraging the people I worked with to tell me what they would do. Every business can grow, using simple solutions you’ll discover here. Excuses are for losers. Every problem has a solution/alternate path. Learn from over 30 years of CPG (consumer packaged goods) marketing. Business is not complicated!