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Retail management and marketing - for iPad/Mac/PC

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内容由The Open University提供。所有播客内容(包括剧集、图形和播客描述)均由 The Open University 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
  continue reading

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Manage series 2306143
内容由The Open University提供。所有播客内容(包括剧集、图形和播客描述)均由 The Open University 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
  continue reading

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