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The Push

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Manage series 2812661
内容由Jack Ferguson提供。所有播客内容(包括剧集、图形和播客描述)均由 Jack Ferguson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Navigating the marketing political landscape is far from easy. When you’re selling your strategy, you’re often met with pushback, personal agendas, and red tape. But you're not alone!
On this podcast, we host senior marketers, like you, who share stories, analogies, and mental models that help you explain tricky concepts to non-marketers, get client buy-in, and keep your own team on board.
Whether you’re in-house, agency-side, or a consultant, The Push equips senior marketers with the tools to speak up, lead with confidence, and persuade others of their strategy’s effectiveness.
No empty buzzwords, no generic advice, no listicles, you've had enough of all that.
Instead, we have down to earth, honest, fun conversations that will empower you to excel at the most frustrating aspect of the marketing profession (stakeholder management).
Ready to step up your stakeholder management game? Subscribe and Tune In!

  continue reading

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Artwork

The Push

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Manage series 2812661
内容由Jack Ferguson提供。所有播客内容(包括剧集、图形和播客描述)均由 Jack Ferguson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Navigating the marketing political landscape is far from easy. When you’re selling your strategy, you’re often met with pushback, personal agendas, and red tape. But you're not alone!
On this podcast, we host senior marketers, like you, who share stories, analogies, and mental models that help you explain tricky concepts to non-marketers, get client buy-in, and keep your own team on board.
Whether you’re in-house, agency-side, or a consultant, The Push equips senior marketers with the tools to speak up, lead with confidence, and persuade others of their strategy’s effectiveness.
No empty buzzwords, no generic advice, no listicles, you've had enough of all that.
Instead, we have down to earth, honest, fun conversations that will empower you to excel at the most frustrating aspect of the marketing profession (stakeholder management).
Ready to step up your stakeholder management game? Subscribe and Tune In!

  continue reading

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